Intro to digital marketing
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  • 1. Intro to Digital Marketing WITH ADELE BARLOW + COURTNEY BOYD MYERSMonday, November 19, 12
  • 2. Best Practices 1. BRAND IDENTITY 2. MARKETING TOOLBOX 3. PUBLISHING 4. EMAIL MARKETING 5. EXTRA CREDITMonday, November 19, 12
  • 3. Brand Identity THINK OF BRANDS YOU LOVE. AND WHY?Monday, November 19, 12
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  • 7. Made to StickMonday, November 19, 12
  • 8. Made to StickMonday, November 19, 12
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  • 11. Marketing Toolbox SOCIAL MEDIA TOOLS! FACEBOOK, TWITTER, PINTEREST, TUMBLR, LINKEDIN, FOURSQUARE, YOUTUBE, INSTAGRAM... OTHER AWESOME TOOLS! GOOGLE ANALYTICS, LAUNCHROCK, WUFOO, PUNCHTAB, ABTESTS.COM, CROWDSPRING, SHOPIFY, JUX & MOREMonday, November 19, 12
  • 12. Facebook Best Practices: Implementing Facebook Login on Your Site Showing who else “Likes” your page with Facebook connections Facebook’s Open Graph Facebook Page: Engage Community + Play with Promoted Posts Facebook AdvertisingMonday, November 19, 12
  • 13. Twitter’s Best Practices Build your following, reputation, and customers trust with these simple practices: 1. Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them! 2. Listen. Regularly monitor the comments about your company, brand, and products. 3. Ask. Ask questions of your followers to glean valuable insights and show that you are listening. 4. Respond. Respond to compliments and feedback in real time 5. Reward. Tweet updates about special offers, discounts and time-sensitive deals. 6. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business. 7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers. 8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? Source: https://business.twitter.com/en/basics/best-practices/Monday, November 19, 12
  • 14. Pinterest - Work Club London-based digital agency Work Club is looking for a new creative director, emphasis on the first word. To that end, the company made use of Pinterest for a creative job listing. The post has a narrative that unfolds through pinned images and accompanying text. (A picture of Matt Damon in his Saving Private Ryan army duds has a caption that reads "So we’re searching for someone.")Monday, November 19, 12
  • 15. Tumblr This is not a place to host your website. This is for your extra content that is: Bite-Sized, Light-Weight, Tongue-in-Cheek When I Get Bad Press Tips: Tag your posts, Reblog others, Repurpose contentMonday, November 19, 12
  • 16. Instagram XMonday, November 19, 12
  • 17. YouTube - “Dollar Shave Club” http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI -Viewed more than 7 million times -instantly went viral + jointly conveyed the brand personality and the benefits of the service deſtly. -social media dominates our collective conversations -very large brands can be built without the widespread use of paid traditional media. -While it will take several years for the incumbent CPG companies to master these new marketing arts, companies like DSC emerge and get very large despite the massive spend of the traditional guys. -This is referred to as asymmetric marketing — no matter how much money spent by the incumbent, the new brand can still become very large for tiny fractions of that spend.Monday, November 19, 12
  • 18. PunchTab -a 3rd party giveaway widgetMonday, November 19, 12
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  • 21. http://www.abtests.com/test/284001/landing-for-citycliqMonday, November 19, 12
  • 22. B2B Conversion FunnelMonday, November 19, 12
  • 23. Conversion FunnelMonday, November 19, 12
  • 24. Conversion Funnel - MessagingMonday, November 19, 12
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  • 28. ViralityMonday, November 19, 12
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  • 36. Email Marketing -Make it easy to subscribe -Make it relevant with -Tell subscribers what audience segmentation they’re getting themselves into -Optimize for Mobile -Design your newsletter that fits your brand -Make your content shareable -Make it digestibleMonday, November 19, 12
  • 37. Email MarketingMonday, November 19, 12
  • 38. Benefits of CrowdfundingMonday, November 19, 12
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  • 41. Our Favorite Resources - http://www.simplyzesty.com/ - http://www.fastcocreate.com/ -http://thenextweb.com/socialmedia/ & http://thenextweb.com/media/ -http://sethgodin.typepad.com/ -http://mashable.com/Monday, November 19, 12