Make it Shine, User Experience Design

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40min presentation introducing user experience design to students at Harvard Innovation lab & MIT / Microsoft research students at barCampBoston 2012

40min presentation introducing user experience design to students at Harvard Innovation lab & MIT / Microsoft research students at barCampBoston 2012

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Transcript

  • 1. Make it Shine,user experience design @courtneyBolton
  • 2. What is this,user experience design?
  • 3. A User researchB Interaction designC Visual designD Content strategyE Usability studies
  • 4. aUser Research• Personas• Competitive research• Audience needs• Goals• Success metrics• Usability studies
  • 5. bInteraction Design• Features, functionality• Task Flows• Diagrams, maps, interactions• Wireframes• Future vision• Paper prototypes
  • 6. cVisual Design• Branding• Look & Feel• Emotional impact• Polish• Consistency• Motion, movement
  • 7. dContent Strategy• Brand messaging, tone• Error messages• FAQ / Help sections• Customer service scripts• Lead generation
  • 8. eUsability Studies• Ease-of-use• Spots market opportunities• Speed• Responsiveness• Desired outcome?
  • 9. Start with the problem. Ask why until you can’t anymore.
  • 10. Know your audience.Understand who your users are.• Who’s buying your product?• What do they want?• What do they need?• Exceed their expectations.
  • 11. Think Critically.Where do other products fail?
  • 12. Think Creatively.What will make yours better?
  • 13. Talk to your users. What do they love? Which parts do they hate? Where are things difficult? What do they need?
  • 14. Understand,What makes you unique?
  • 15. Kayak, for Apparel
  • 16. Jetsetter, for Beaches
  • 17. TurboTax, for Relationships
  • 18. Klout, for Video Games
  • 19. “We’re the next Facebook.”
  • 20. “Like Quicken, but Better.”
  • 21. Mint, for Personal Finance
  • 22. User ExperienceDesign Principles Make it Memorable.
  • 23. VisibleConsistentFlexibleTrustworthy
  • 24. 1Design Principle Visibility (can I see it?)
  • 25. 2Design Principle Feedback (is it responsive?)
  • 26. 3 Design Principle Affordance(does it look like I can effect it?)
  • 27. 4 Design Principle Consistency(do I know what to expect?)
  • 28. 5 Design Principle Constraints(what are my constraints?)
  • 29. 6 Design Principle Mental Maps(where am I & where can I go?)
  • 30. 7 Design Principle Flexibility(does it play well with others?)
  • 31. 8Design Principle Beauty (is it pretty?)
  • 32. 9 Design Principle Interoperability(is it modular, re-useable?)
  • 33. *Design Principle Trustworthy (do I trust it?)
  • 34. Eyes 1 Visibility Feedback Affordance Touch 4 Consistency Design Constraints Mental MapsSensing 7 Flexibility Beauty Interoperability * Trustworthy
  • 35. Thank you! (Questions?)@courtneyBolton