1. Courtney Moyd - Personalized Product Pilot - 6 May 2014

2.  Streamlined selection of cosmetics
 Focus: Face, body, hair products
 Helping consumers simplify the process of
choosing the best beauty products for
themselves
 Most consumers would most likely be women
Courtney Moyd - Personalized Product Pilot - 6 May 2014

3.  This is a multi-billion dollar industry but most
products are ineffective
 They end up in a closet for years, given away or thrown
in the trash
 Every drug store aisle and department store counter
has hundreds of items that ALL promise to target your
concern. Many have the same ingredients so there is
confusion as to which one is best.
 People can do research, if they even have the time to
do so, but that is still time consuming.
 I have personal relationship to this problem.
Advertisements typically mention benefits, but
skin/hair type is almost treated as an afterthought,
but it one of the most important aspects-PPP
addresses it first.
 http://www.beauty.com/
Courtney Moyd - Personalized Product Pilot - 6 May 2014

4.  Simplify the lives of consumers by enabling
them to save
 Money
 Time
 Gas
 Frustration
 Mounting skin issues
Courtney Moyd - Personalized Product Pilot - 6 May 2014

5.  PPP is a database that selects appropriate
products for the consumer.
 Answer questions that pertain to personal
preference
 This will filter out only the best selections for
the particular person
 It was also notify the user when a new
product is introduced, if it pertains to him or
her
Courtney Moyd - Personalized Product Pilot - 6 May 2014
http://www.nstperfume.com/

6. 1. Sign up
2. Answer bulleted questions pertaining to
concerns
3. Option to take quizzes if unsure of skin/hair
type
4. Option to photograph yourself and send picture
to professionals so they can evaluate you
1. For instance, if you want a hair cut but are unsure
if your face shape is an oval or a heart-shape, they
tell you and suggest a flattering style
5. Once you have completed your profile, you will
have tried and true products cherry-picked for
you, as well as new ones, but only if you need
it.
Courtney Moyd - Personalized Product Pilot - 6 May 2014

7.  Quizzes to diagnose
concerns
 Filter to select these
concerns
 Professional feedback for
questions
 Reviews from other users
 Suggestions accompanied
by reasons why this
product is for you
 Body/skin/hair care tips
for every specific type
 Specify what you do
not want
 If you have allergies to
certain ingredients,
products with it will
not be included in your
selection
 If something should
work for you but body
chemistry does not
allow it to, suggestions
are considered
accordingly.
Courtney Moyd - Personalized Product Pilot - 6 May 2014
http://www.youtube.com/watch?v
=GMCrgES16vw

8.  Skin type
 Hair type
 Skin tone/color
 Allergies
 Other unwanted
ingredients
 Price point
Courtney Moyd - Personalized Product Pilot - 6 May 2014
http://askmemakeupblog.blogspot.com/

9. The application will be proposed to Apple,
since it is the leading technology company and
the opportunity for success for both of us
would be maximized.
This pertains to any country in the world that
has a beauty industry.
Courtney Moyd - Personalized Product Pilot - 6 May 2014
http://www.youtube.com/watch?v=LUtFWH0sgq0

10.  Features of questionnaires and quizzes
 Link to consultation
 Link to general advice articles
 Videos with visual instruction for proper care
techniques
 There are no characters because I want to
ensure that men are comfortable using this
device
 There are however animations: humorous
references to how not to do hair and makeup
and how not to treat your products
Courtney Moyd - Personalized Product Pilot - 6 May 2014

11.  www.askmemakeup.com
 www.youtube.com
 www.nstperfume.com
 www.beauty.com
Courtney Moyd - Personalized Product Pilot - 6 May 2014