This presentation provides highlights of the planned East Dallas Farmers Market

1. East Dallas
Farmers Market
Proposal for Phuong Market
Peak & Bryan
Dallas, Texas

2. Mission
The mission of this market is to support local farms
and artisans and enrich the community by:
• Giving the community access to a diverse selection of
fresh, local, in-season farm and artisan food products
• Providing a social gathering place in an open-air setting
• Renewing urban-rural community bonds
• Educating the community on the benefits of eating
locally grown food

3. Values
• Local businesses that use local products
• Access to healthy fresh foods to people of all income
levels
• Community that is created when people come
together to support regional agriculture
• Advocacy in food policy

4. East Dallas Community
• Swiss Avenue
• Peak’s Addition
• Munger Place
• Junius Heights
• Bryan Place
• Dallas Theological Seminary

5. Voice of the Community
• “This kind of local activism is what makes neighborhoods great. I
love the idea of supporting locally produced food and other
products.”
• “I love this idea for that space on Bryan. There are several yummy
food options in that area (Jimmy’s, Bangkok City, Ravioli Factory,
etc.) and this would complement them well and perhaps
encourage others to join in the fun. It would be great to have a
bakery and butcher and cafe over there too and a market might
spur that to happen. Who knows? Maybe we could all buy bikes
with little baskets and pretend we’re in Europe!”

6. For Potential Vendors
• Proposed space originally built as market with
covered area for booths
• Convenient East Dallas location in proximity to
neighborhood landmarks like Jimmy’s Food Store and
Bangkok City, as well as adjacency to established
historic neighborhoods
• Market will provide direct connection to urban
consumers seeking fresh local goods

7. Logistics
• Target kickoff in October 2009
• Each Saturday from 8:00 a.m. to 1:00 p.m.
• Marketing plan highlights: web presence, direct
emails, Facebook, Twitter, local neighborhood
newsletters