Your WordPress
Website Checklist
Courtney Engle Robertson
http://courtneyengle.com
Logins, Passwords, and Sharing
Gmail with clients
All accounts created are tied to that shared
account
WordPress Tools
http://wordpress.com
http://gravatar.com
http://akismet.com
Accessibility
Basic User Interface
Identity
Company logo is prominently placed
Tagline makes company's purpose clear
Home-page is digest...
Check Browsers
http://browsershots.org
https://browserlab.adobe.com/en-us/index.html
Accessibility Checker
http://wave.webaim.org/
Link Titles
JAWS and other screen
readers
no “CLICK HERE”
http://www.w3.org/TR/ht
ml401/struct/links.html#
h-12.1
Image Alt Tags
<img alt="YOUR IMAGE ALT TEXT"
src="image source link”/>
Matters for SEO as well
search engines see the ALT...
Post Categories & Tags
Helpful when providing navigation to posts of same topic
http://yoursite.com/category/category-name...
Post Categories & Tags
Not exactly meta keywords
(but can be done via Yoast WP SEO)
Helpful when users search your site
Mo...
Excerpts
Displays on your site
Featured Image
Displays on your site and social
media sharing
http://wordpress.org/plugins/default
-thumbnail-plus/
http:/...
Featured Image
Displays on your site and social
media sharing
http://wordpress.org/plugins/default
-thumbnail-plus/
http:/...
Yoast SEO
Mobile
What Do You Need?
Responsive: full site scales for thumb browsing
Mobile stand alone site: m.yoursite.com. Might be full
s...
Mobile Solutions
Look for mobile responsive theme frameworks (some
Genesis themes are, I like Headway).
http://headwaythem...
Test Your Website
http://www.mobilephoneemulator.com/
Image Compression
https://wordpress.org/plugins/ewww-image-optimizer/ - compress image data
Enable Photon in Jetpack
Save ...
Click to Call/SMS
<a href=“tel:[PHONE-NUMBER]">[PHONE-
NUMBER]</a>
Use International Code ALWAYS
<a href=“tel:+1-555-867-5...
Click to Navigate
Make your address link to
Google Maps
Social Sharing
• https://www.addthis.com/get/smart-layers
Measuring
Traffic
Google Analytics
• http://google.com/analytics
• How people are moving around on your website
Google Analytics
Admin, Property, Tracking Info, Tracking Code
UA-XXXXX-XX
Tracking via Plugin or Theme?
Keep amount of plugins low vs.
when themes change loosing
settings.
Your choice, just know w...
Google Webmaster Tools
https://www.google.com/webmasters/tools/dashboard
Google Webmaster Tools
Meta value to claim
Theme scripts area OR
WordPress SEO by Yoast OR
http://wordpress.org/plugins/wo...
Google Webmaster Tools
https://support.google.com/webmasters/answer/44231?hl=en
Setting Your Address
Settings —> General
Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster
Google Structured Data
https://developers.google.com/structured-data/?rd=1
http://www.google.com/webmasters/tools/richsnip...
Google Publisher
Google & Bing Places
http://www.google.com/business/placesforbusiness/
https://www.bingplaces.com/
Facebook Insights
https://www.facebook.com/insights/
Pinterest Analytics
http://www.pinterest.com/source/yourdomain.com/analytics/
AddThis
https://www.addthis.com/get
/smart-layers
WordPress (Jetpack) Site
Stats
http://jetpack.me/support/wordpress-
com-stats/
Uses your WordPress.com account
Markup & Snippets
Schema
Lots of types:
http://schema.org/docs/f
ull.html
https://support.google.
com/webmasters/answe
r/1211158?hl=en
Schema
https://www.google.com/webmasters/tools/structured-
data?hl=en&siteUrl=http://courtneyengle.com/
Schema
https://www.google.com/webmasters/markup-helper/
(also works for emails —> events, reservations, etc.)
Schema Plugins
http://wordpress.org/plugins/all-in-
one-schemaorg-rich-snippets/
http://wordpress.org/plugins/the-
events-...
Ecommerce
http://www.woothemes.com/wooco
mmerce/ or
http://wordpress.org/plugins/wooco
mmerce/
http://www.google.com/merch...
Facebook OG
https://developers.facebook.com/tools/debu
g/
Pinterest Rich Pins
http://wordpress.org/plugins/abg-rich-pins/
https://developers.pinterest.com/rich_pins/
validator/
Social Media Optimization
http://smo.knowem.com/
Yoast SEO on Posts
Always fill it out
Review your score
Performance,
Backups,
& Security
Site Speed
http://tools.pingdom.com/fpt/
https://developers.google.com/speed/pagespeed/insights/
(mobile)
Other Performance Issues
http://freelancewp.com/wordpress-site-scanner/
Broken Link Checker
http://validator.w3.org/checklink
Domain Rank
https://moz.com/researchtools/
ose/
Duplicate Content
http://www.siteliner.com/
Scan for Viruses
http://sitecheck.sucuri.net/
Backups
Content
Full site (including media, themes, etc)
http://wordpress.org/plugins/wordpress-
backup-to-dropbox
http://...
Database
Clean up post revisions,
spam/unapproved native comments,
unused plugins or themes, empty
trash
http://wordpress....
Cache
http://wordpress.org/plugins/w3-
total-cache/
CDN
http://www.maxcdn.com/solutions/c
ms/wordpress-cdn/
http://www.wpbeginner.com/beginn
ers-guide/why-you-need-a-cdn-for-...
http://courtneyengle.com
http://simplelocalbusiness.com
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Your Ultimate Website checklist

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http://courtneyengle.com/2014/03/01/ultimate-website-checklist-wordcamp-lancaster-pa-2014 Beyond building your WordPress website, there are a lot of other things to do to be sure that it's ready to get found and make it accessible for visitors.

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Your Ultimate Website checklist

  1. 1. Your WordPress Website Checklist Courtney Engle Robertson http://courtneyengle.com
  2. 2. Logins, Passwords, and Sharing Gmail with clients All accounts created are tied to that shared account
  3. 3. WordPress Tools http://wordpress.com http://gravatar.com http://akismet.com
  4. 4. Accessibility
  5. 5. Basic User Interface Identity Company logo is prominently placed Tagline makes company's purpose clear Home-page is digestible in 5 seconds Clear path to company information Clear path to contact information Custom Favicon Site has custom not-found/404 page Social media and email opt-in prominently displayed Navigation Main navigation is easily identifiable Navigation labels are clear & concise Number of buttons/links is reasonable Company logo is linked to home-page Links are consistent & easy to identify Site search is easy to access Sitemap Breadcrumbs Content Major headings are clear & descriptive Critical content is above the "fold" Styles & colors are consistent Emphasis (bold, etc.) is used sparingly Ads & pop-ups are unobtrusive Main copy is concise & explanatory URLs are meaningful & user- friendly HTML page titles are explanatory Spelling & grammar Capitalization consistency Tense/style of writing Check how pages print
  6. 6. Check Browsers http://browsershots.org https://browserlab.adobe.com/en-us/index.html
  7. 7. Accessibility Checker http://wave.webaim.org/
  8. 8. Link Titles JAWS and other screen readers no “CLICK HERE” http://www.w3.org/TR/ht ml401/struct/links.html# h-12.1
  9. 9. Image Alt Tags <img alt="YOUR IMAGE ALT TEXT" src="image source link”/> Matters for SEO as well search engines see the ALT Applies for other media as well Default text for Pinterest captions. Use hashtags.
  10. 10. Post Categories & Tags Helpful when providing navigation to posts of same topic http://yoursite.com/category/category-name/ or http://mysite.com/category/social- media
  11. 11. Post Categories & Tags Not exactly meta keywords (but can be done via Yoast WP SEO) Helpful when users search your site More specific http://yoursite.com/tag/word http://mysite.com/tag/facebook
  12. 12. Excerpts Displays on your site
  13. 13. Featured Image Displays on your site and social media sharing http://wordpress.org/plugins/default -thumbnail-plus/ http://wordpress.org/plugins/requir e-featured-image/
  14. 14. Featured Image Displays on your site and social media sharing http://wordpress.org/plugins/default -thumbnail-plus/ http://wordpress.org/plugins/requir e-featured-image/
  15. 15. Yoast SEO
  16. 16. Mobile
  17. 17. What Do You Need? Responsive: full site scales for thumb browsing Mobile stand alone site: m.yoursite.com. Might be full site or only a few key pages Mobile Landing Page: like any other landing page but optimized for mobile. Distraction free, limited navigation App - do something beyond the scope of loading your website in a mobile browser
  18. 18. Mobile Solutions Look for mobile responsive theme frameworks (some Genesis themes are, I like Headway). http://headwaythemes.com WP Touch Pro - finally and highly customizable http://www.bravenewcode.com/wptouch/ Jetpack - ok for free and basic needs http://jetpack.me Apps: http://apppresser.com/
  19. 19. Test Your Website http://www.mobilephoneemulator.com/
  20. 20. Image Compression https://wordpress.org/plugins/ewww-image-optimizer/ - compress image data Enable Photon in Jetpack Save as jpg maximum progressive Also use SVG
  21. 21. Click to Call/SMS <a href=“tel:[PHONE-NUMBER]">[PHONE- NUMBER]</a> Use International Code ALWAYS <a href=“tel:+1-555-867-5309“>555-867-5309</a> SMS: <a href="sms:[PHONE- NUMBER]?body=[MESSAGE]">[PHONE- NUMBER]</a>
  22. 22. Click to Navigate Make your address link to Google Maps
  23. 23. Social Sharing • https://www.addthis.com/get/smart-layers
  24. 24. Measuring Traffic
  25. 25. Google Analytics • http://google.com/analytics • How people are moving around on your website
  26. 26. Google Analytics Admin, Property, Tracking Info, Tracking Code UA-XXXXX-XX
  27. 27. Tracking via Plugin or Theme? Keep amount of plugins low vs. when themes change loosing settings. Your choice, just know where it is. http://wordpress.org/plugins/goo gle-analyticator/
  28. 28. Google Webmaster Tools https://www.google.com/webmasters/tools/dashboard
  29. 29. Google Webmaster Tools Meta value to claim Theme scripts area OR WordPress SEO by Yoast OR http://wordpress.org/plugins/wordpr ess-seo/ Google Publisher http://wordpress.org/plugins/google- publisher/
  30. 30. Google Webmaster Tools https://support.google.com/webmasters/answer/44231?hl=en
  31. 31. Setting Your Address Settings —> General
  32. 32. Bing Webmaster Tools http://www.bing.com/toolbox/webmaster
  33. 33. Google Structured Data https://developers.google.com/structured-data/?rd=1 http://www.google.com/webmasters/tools/richsnippets (must compare with anything but top level domain)
  34. 34. Google Publisher
  35. 35. Google & Bing Places http://www.google.com/business/placesforbusiness/ https://www.bingplaces.com/
  36. 36. Facebook Insights https://www.facebook.com/insights/
  37. 37. Pinterest Analytics http://www.pinterest.com/source/yourdomain.com/analytics/
  38. 38. AddThis https://www.addthis.com/get /smart-layers
  39. 39. WordPress (Jetpack) Site Stats http://jetpack.me/support/wordpress- com-stats/ Uses your WordPress.com account
  40. 40. Markup & Snippets
  41. 41. Schema Lots of types: http://schema.org/docs/f ull.html https://support.google. com/webmasters/answe r/1211158?hl=en
  42. 42. Schema https://www.google.com/webmasters/tools/structured- data?hl=en&siteUrl=http://courtneyengle.com/
  43. 43. Schema https://www.google.com/webmasters/markup-helper/ (also works for emails —> events, reservations, etc.)
  44. 44. Schema Plugins http://wordpress.org/plugins/all-in- one-schemaorg-rich-snippets/ http://wordpress.org/plugins/the- events-calendar/ and http://tri.be http://wordpress.org/plugins/wp- customer-reviews/ https://yoast.com/wordpress/plugins/
  45. 45. Ecommerce http://www.woothemes.com/wooco mmerce/ or http://wordpress.org/plugins/wooco mmerce/ http://www.google.com/merchants/
  46. 46. Facebook OG https://developers.facebook.com/tools/debu g/
  47. 47. Pinterest Rich Pins http://wordpress.org/plugins/abg-rich-pins/ https://developers.pinterest.com/rich_pins/ validator/
  48. 48. Social Media Optimization http://smo.knowem.com/
  49. 49. Yoast SEO on Posts Always fill it out Review your score
  50. 50. Performance, Backups, & Security
  51. 51. Site Speed http://tools.pingdom.com/fpt/ https://developers.google.com/speed/pagespeed/insights/ (mobile)
  52. 52. Other Performance Issues http://freelancewp.com/wordpress-site-scanner/
  53. 53. Broken Link Checker http://validator.w3.org/checklink
  54. 54. Domain Rank https://moz.com/researchtools/ ose/
  55. 55. Duplicate Content http://www.siteliner.com/
  56. 56. Scan for Viruses http://sitecheck.sucuri.net/
  57. 57. Backups Content Full site (including media, themes, etc) http://wordpress.org/plugins/wordpress- backup-to-dropbox http://ithemes.com/purchase/backupbuddy/
  58. 58. Database Clean up post revisions, spam/unapproved native comments, unused plugins or themes, empty trash http://wordpress.org/plugins/wp- optimize/
  59. 59. Cache http://wordpress.org/plugins/w3- total-cache/
  60. 60. CDN http://www.maxcdn.com/solutions/c ms/wordpress-cdn/ http://www.wpbeginner.com/beginn ers-guide/why-you-need-a-cdn-for- your-wordpress-blog- infographic/?display=wide
  61. 61. http://courtneyengle.com http://simplelocalbusiness.com

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