Your Ultimate Website checklist

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http://courtneyengle.com/2014/03/01/ultimate-website-checklist-wordcamp-lancaster-pa-2014 Beyond building your WordPress website, there are a lot of other things to do to be sure that it's ready to get found and make it accessible for visitors.

Published in: Technology, Design

Your Ultimate Website checklist

  1. 1. Your WordPress Website Checklist Courtney Engle Robertson http://courtneyengle.com
  2. 2. Logins, Passwords, and Sharing Gmail with clients All accounts created are tied to that shared account
  3. 3. WordPress Tools http://wordpress.com http://gravatar.com http://akismet.com
  4. 4. Accessibility
  5. 5. Basic User Interface Identity Company logo is prominently placed Tagline makes company's purpose clear Home-page is digestible in 5 seconds Clear path to company information Clear path to contact information Custom Favicon Site has custom not-found/404 page Social media and email opt-in prominently displayed Navigation Main navigation is easily identifiable Navigation labels are clear & concise Number of buttons/links is reasonable Company logo is linked to home-page Links are consistent & easy to identify Site search is easy to access Sitemap Breadcrumbs Content Major headings are clear & descriptive Critical content is above the "fold" Styles & colors are consistent Emphasis (bold, etc.) is used sparingly Ads & pop-ups are unobtrusive Main copy is concise & explanatory URLs are meaningful & user- friendly HTML page titles are explanatory Spelling & grammar Capitalization consistency Tense/style of writing Check how pages print
  6. 6. Check Browsers http://browsershots.org https://browserlab.adobe.com/en-us/index.html
  7. 7. Accessibility Checker http://wave.webaim.org/
  8. 8. Link Titles JAWS and other screen readers no “CLICK HERE” http://www.w3.org/TR/ht ml401/struct/links.html# h-12.1
  9. 9. Image Alt Tags <img alt="YOUR IMAGE ALT TEXT" src="image source link”/> Matters for SEO as well search engines see the ALT Applies for other media as well Default text for Pinterest captions. Use hashtags.
  10. 10. Post Categories & Tags Helpful when providing navigation to posts of same topic http://yoursite.com/category/category-name/ or http://mysite.com/category/social- media
  11. 11. Post Categories & Tags Not exactly meta keywords (but can be done via Yoast WP SEO) Helpful when users search your site More specific http://yoursite.com/tag/word http://mysite.com/tag/facebook
  12. 12. Excerpts Displays on your site
  13. 13. Featured Image Displays on your site and social media sharing http://wordpress.org/plugins/default -thumbnail-plus/ http://wordpress.org/plugins/requir e-featured-image/
  14. 14. Featured Image Displays on your site and social media sharing http://wordpress.org/plugins/default -thumbnail-plus/ http://wordpress.org/plugins/requir e-featured-image/
  15. 15. Yoast SEO
  16. 16. Mobile
  17. 17. What Do You Need? Responsive: full site scales for thumb browsing Mobile stand alone site: m.yoursite.com. Might be full site or only a few key pages Mobile Landing Page: like any other landing page but optimized for mobile. Distraction free, limited navigation App - do something beyond the scope of loading your website in a mobile browser
  18. 18. Mobile Solutions Look for mobile responsive theme frameworks (some Genesis themes are, I like Headway). http://headwaythemes.com WP Touch Pro - finally and highly customizable http://www.bravenewcode.com/wptouch/ Jetpack - ok for free and basic needs http://jetpack.me Apps: http://apppresser.com/
  19. 19. Test Your Website http://www.mobilephoneemulator.com/
  20. 20. Image Compression https://wordpress.org/plugins/ewww-image-optimizer/ - compress image data Enable Photon in Jetpack Save as jpg maximum progressive Also use SVG
  21. 21. Click to Call/SMS <a href=“tel:[PHONE-NUMBER]">[PHONE- NUMBER]</a> Use International Code ALWAYS <a href=“tel:+1-555-867-5309“>555-867-5309</a> SMS: <a href="sms:[PHONE- NUMBER]?body=[MESSAGE]">[PHONE- NUMBER]</a>
  22. 22. Click to Navigate Make your address link to Google Maps
  23. 23. Social Sharing • https://www.addthis.com/get/smart-layers
  24. 24. Measuring Traffic
  25. 25. Google Analytics • http://google.com/analytics • How people are moving around on your website
  26. 26. Google Analytics Admin, Property, Tracking Info, Tracking Code UA-XXXXX-XX
  27. 27. Tracking via Plugin or Theme? Keep amount of plugins low vs. when themes change loosing settings. Your choice, just know where it is. http://wordpress.org/plugins/goo gle-analyticator/
  28. 28. Google Webmaster Tools https://www.google.com/webmasters/tools/dashboard
  29. 29. Google Webmaster Tools Meta value to claim Theme scripts area OR WordPress SEO by Yoast OR http://wordpress.org/plugins/wordpr ess-seo/ Google Publisher http://wordpress.org/plugins/google- publisher/
  30. 30. Google Webmaster Tools https://support.google.com/webmasters/answer/44231?hl=en
  31. 31. Setting Your Address Settings —> General
  32. 32. Bing Webmaster Tools http://www.bing.com/toolbox/webmaster
  33. 33. Google Structured Data https://developers.google.com/structured-data/?rd=1 http://www.google.com/webmasters/tools/richsnippets (must compare with anything but top level domain)
  34. 34. Google Publisher
  35. 35. Google & Bing Places http://www.google.com/business/placesforbusiness/ https://www.bingplaces.com/
  36. 36. Facebook Insights https://www.facebook.com/insights/
  37. 37. Pinterest Analytics http://www.pinterest.com/source/yourdomain.com/analytics/
  38. 38. AddThis https://www.addthis.com/get /smart-layers
  39. 39. WordPress (Jetpack) Site Stats http://jetpack.me/support/wordpress- com-stats/ Uses your WordPress.com account
  40. 40. Markup & Snippets
  41. 41. Schema Lots of types: http://schema.org/docs/f ull.html https://support.google. com/webmasters/answe r/1211158?hl=en
  42. 42. Schema https://www.google.com/webmasters/tools/structured- data?hl=en&siteUrl=http://courtneyengle.com/
  43. 43. Schema https://www.google.com/webmasters/markup-helper/ (also works for emails —> events, reservations, etc.)
  44. 44. Schema Plugins http://wordpress.org/plugins/all-in- one-schemaorg-rich-snippets/ http://wordpress.org/plugins/the- events-calendar/ and http://tri.be http://wordpress.org/plugins/wp- customer-reviews/ https://yoast.com/wordpress/plugins/
  45. 45. Ecommerce http://www.woothemes.com/wooco mmerce/ or http://wordpress.org/plugins/wooco mmerce/ http://www.google.com/merchants/
  46. 46. Facebook OG https://developers.facebook.com/tools/debu g/
  47. 47. Pinterest Rich Pins http://wordpress.org/plugins/abg-rich-pins/ https://developers.pinterest.com/rich_pins/ validator/
  48. 48. Social Media Optimization http://smo.knowem.com/
  49. 49. Yoast SEO on Posts Always fill it out Review your score
  50. 50. Performance, Backups, & Security
  51. 51. Site Speed http://tools.pingdom.com/fpt/ https://developers.google.com/speed/pagespeed/insights/ (mobile)
  52. 52. Other Performance Issues http://freelancewp.com/wordpress-site-scanner/
  53. 53. Broken Link Checker http://validator.w3.org/checklink
  54. 54. Domain Rank https://moz.com/researchtools/ ose/
  55. 55. Duplicate Content http://www.siteliner.com/
  56. 56. Scan for Viruses http://sitecheck.sucuri.net/
  57. 57. Backups Content Full site (including media, themes, etc) http://wordpress.org/plugins/wordpress- backup-to-dropbox http://ithemes.com/purchase/backupbuddy/
  58. 58. Database Clean up post revisions, spam/unapproved native comments, unused plugins or themes, empty trash http://wordpress.org/plugins/wp- optimize/
  59. 59. Cache http://wordpress.org/plugins/w3- total-cache/
  60. 60. CDN http://www.maxcdn.com/solutions/c ms/wordpress-cdn/ http://www.wpbeginner.com/beginn ers-guide/why-you-need-a-cdn-for- your-wordpress-blog- infographic/?display=wide
  61. 61. http://courtneyengle.com http://simplelocalbusiness.com

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