http://www.theconversationprism.com - Brian Solis ’ s breakdown of social media
Are your customers likely to be online? Are you ready to handle negativity How will you incorporate this into people ’ s daily jobs? How will you measure results? How long are you willing to give it a try? What ’ s your willingness to experiment, take risks, and adjust your plans?
Who is your audience? Customers & clients Media agencies B2B or networking for referrals Who do you want to attract? What are the needs of your business?
http://www.flickr.com/photos/briansolis/3987986119/ Strategy - Not the goal, it ’ s your plans to get there
Which sites or platforms? Who will manage? Who has access? Ideal client profile
Claim your profiles everywhere you can
Where are your customers? What will help you reach your goals? B2B or Referrals? What ’ s happening on your website?
Your site - home base
Outposts - content that attracts people back to your home base
Managing multiple accounts
Website = home base. Outposts can share content with a trail back home OR be networking focused
newsletters, ebooks, etc. http://mailchimp.com
learn how to build awareness and encourage relationships with the media your making and sharing
Research before establishing your plan. Know what is most important and what is emerging ( http://forrester.com )
Who is your target audience? What is their need?
Who is your community manager? Who maintains the social media channels? Who creates the social media policy? How many people are participating? What is the procedure?
consultant, graphic designer, web developer, analyst, digital agency? who do you hire external or utilize internal?
Who needs to know what information? Who needs to know when an issue arises? Does one person create content differently than the community manager?
Who and how will training be conducted? How will you implement a learning curve?
without measurement, your efforts are mostly useless Website traffic, increased calls, clicks on links, followers, views
new fresh and growing or ripe and rotting? Keep your community alive
Continue creating content with Calls to Action - give people something to do
http://burg.com - understand people
When designing your graphics and logo, keep in mind that it needs to look good as a large banner and as a tiny thumbnail.