Social Media Overview


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  • - Brian Solis ’ s breakdown of social media
  • Are your customers likely to be online? Are you ready to handle negativity How will you incorporate this into people ’ s daily jobs? How will you measure results? How long are you willing to give it a try? What ’ s your willingness to experiment, take risks, and adjust your plans?
  • Who is your audience? Customers & clients Media agencies B2B or networking for referrals Who do you want to attract? What are the needs of your business?
  • Strategy - Not the goal, it ’ s your plans to get there
  • Which sites or platforms? Who will manage? Who has access? Ideal client profile
  • Claim your profiles everywhere you can
  • Where are your customers? What will help you reach your goals? B2B or Referrals? What ’ s happening on your website?
  • Your site - home base
  • Listen
  • Google Places
  • Outposts - content that attracts people back to your home base
  • Managing multiple accounts
  • Website = home base. Outposts can share content with a trail back home OR be networking focused
  • newsletters, ebooks, etc.
  • learn how to build awareness and encourage relationships with the media your making and sharing
  • Research before establishing your plan. Know what is most important and what is emerging ( )
  • Who is your target audience? What is their need?
  • Who is your community manager? Who maintains the social media channels? Who creates the social media policy? How many people are participating? What is the procedure?
  • consultant, graphic designer, web developer, analyst, digital agency? who do you hire external or utilize internal?
  • Who needs to know what information? Who needs to know when an issue arises? Does one person create content differently than the community manager?
  • Who and how will training be conducted? How will you implement a learning curve?
  • without measurement, your efforts are mostly useless Website traffic, increased calls, clicks on links, followers, views
  • new fresh and growing or ripe and rotting? Keep your community alive
  • Continue creating content with Calls to Action - give people something to do
  • - understand people
  • When designing your graphics and logo, keep in mind that it needs to look good as a large banner and as a tiny thumbnail.
  • http: // -Fan-Pages http ://
  • Social Media Overview

    1. 1. Growing Your Business with Social Media <ul><li>Courtney Engle </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    2. 2.
    3. 3. Workshop Goals <ul><li>Build networking skills online </li></ul><ul><li>Increase website traffic </li></ul><ul><li>Increase sales </li></ul><ul><li>Optimize ROI of efforts online </li></ul>
    4. 4. Course Outline <ul><li>Discover </li></ul><ul><ul><li>Who ’ s already talking about you? </li></ul></ul><ul><ul><li>What is your competition doing? </li></ul></ul><ul><li>Plan </li></ul><ul><li>Establish your presence </li></ul><ul><li>Create your routine </li></ul><ul><li>Adjust </li></ul>
    5. 5. What are your goals? <ul><li>Be discovered in search results </li></ul><ul><li>Sell products or services </li></ul><ul><li>Customer service </li></ul><ul><li>Client relations </li></ul><ul><li>Educate or train use of your product/service </li></ul><ul><li>Generate leads </li></ul>
    6. 7. Social Media Strategy <ul><li>Are your customers likely to be online? </li></ul><ul><li>Are you ready to handle negativity </li></ul><ul><li>How will you incorporate this into people ’ s daily jobs? </li></ul><ul><li>How will you measure results? </li></ul><ul><li>How long are you willing to give it a try? </li></ul><ul><li>What ’ s your willingness to experiment, take risks, and adjust your plans? </li></ul>
    7. 8. What is YOUR Strategy? <ul><li>Who is your audience? </li></ul><ul><ul><li>Customers & clients </li></ul></ul><ul><ul><li>Media agencies </li></ul></ul><ul><ul><li>B2B or networking for referrals </li></ul></ul><ul><li>Who do you want to attract? </li></ul><ul><li>What are the needs of your business? </li></ul>
    8. 10. Prioritizing Your Strategy <ul><li>Which sites or platforms? </li></ul><ul><li>Who will manage? </li></ul><ul><li>Who has access? </li></ul><ul><li>Ideal client profile </li></ul>
    9. 11. Staking your claim
    10. 12. Where to focus <ul><li>Where are your customers? </li></ul><ul><li>What will help you reach your goals? </li></ul><ul><li>B2B or Referrals? </li></ul><ul><li>What ’ s happening on your website? </li></ul>
    11. 14. Listen
    12. 20. Outposts
    13. 25. Your Dashboard
    14. 26. Hootsuite
    15. 28. Content & Methods
    16. 34. Stand Out
    17. 37. Know Your Goal
    18. 40. Management
    19. 42. Social Media Policy <ul><li>Human Resources </li></ul><ul><li>Legal </li></ul>
    20. 44. <ul><li>Goal: increase leads for product/service </li></ul><ul><li>Strategy: build blog traffic with links to product/service </li></ul><ul><li>Measurement: views (Google Analytics) shares, comments, replies </li></ul>
    21. 46. Call to Action
    22. 49. Preparing your presence
    23. 50. Company / Personal BIO <ul><li>What your company provides (products or services) </li></ul><ul><li>How they benefit the person reading your profile. </li></ul><ul><li>What do you do and why should they care? </li></ul><ul><li>Link to specific page in your website </li></ul>
    24. 51. Call to Action <ul><li>Graphics linking to “ landing ” page </li></ul><ul><li>Learn about you </li></ul>
    25. 53. Twitter <ul><li>Replies & Mentions </li></ul><ul><li>DM (direct message) </li></ul><ul><li>Lists </li></ul>
    26. 54. LinkedIn <ul><li>Profile </li></ul><ul><li>Contacts </li></ul><ul><li>Groups </li></ul><ul><li>Jobs </li></ul><ul><li>Inbox </li></ul><ul><li>Companies </li></ul><ul><li>News </li></ul><ul><li>More </li></ul><ul><ul><li>Answers </li></ul></ul><ul><ul><li>Skills </li></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><li>Company Pages </li></ul>
    27. 55. Facebook <ul><li>Personal Profile (Timeline) </li></ul><ul><li>Business / Fan Page </li></ul><ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Lists </li></ul><ul><li>Ticker </li></ul><ul><li>Apps </li></ul><ul><li>Games </li></ul>
    28. 56. Google Plus <ul><li>Personal Profile </li></ul><ul><li>Photos </li></ul><ul><li>Circles (lists) </li></ul><ul><li>Hangouts </li></ul><ul><li>Business Pages </li></ul><ul><li>Games </li></ul>
    29. 57. Available Info: <ul><li>Website checklist </li></ul><ul><li>Social Profiles checklist </li></ul><ul><li>Location & directory survey </li></ul>
    30. 58. Contact Info: <ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>
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