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Social Media Overview

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http://courtneyengle.com/speaking/social-media-overview Social Media basics, social media overview

http://courtneyengle.com/speaking/social-media-overview Social Media basics, social media overview

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  • http://courtneyengle.com/speaking/social-media-overview/
  • http://www.theconversationprism.com - Brian Solis ’ s breakdown of social media
  • Are your customers likely to be online? Are you ready to handle negativity How will you incorporate this into people ’ s daily jobs? How will you measure results? How long are you willing to give it a try? What ’ s your willingness to experiment, take risks, and adjust your plans?
  • Who is your audience? Customers & clients Media agencies B2B or networking for referrals Who do you want to attract? What are the needs of your business?
  • http://www.flickr.com/photos/briansolis/3987986119/ Strategy - Not the goal, it ’ s your plans to get there
  • Which sites or platforms? Who will manage? Who has access? Ideal client profile
  • Claim your profiles everywhere you can
  • Where are your customers? What will help you reach your goals? B2B or Referrals? What ’ s happening on your website?
  • Your site - home base
  • Listen
  • http://google.com/alerts
  • Google Places
  • http://foursquare.com
  • http://yelp.com
  • http://facebook.com
  • Outposts - content that attracts people back to your home base
  • http://facebook.com
  • http://twitter.com
  • http://linkedin.com
  • http://plus.google.com
  • Managing multiple accounts
  • http://hootsuite.com
  • http://reader.google.com
  • Website = home base. Outposts can share content with a trail back home OR be networking focused
  • http://youtube.com
  • http://flickr.com
  • http://slideshare.net
  • http://itunes.com
  • newsletters, ebooks, etc. http://mailchimp.com
  • learn how to build awareness and encourage relationships with the media your making and sharing
  • Research before establishing your plan. Know what is most important and what is emerging ( http://forrester.com )
  • Who is your target audience? What is their need?
  • Who is your community manager? Who maintains the social media channels? Who creates the social media policy? How many people are participating? What is the procedure?
  • consultant, graphic designer, web developer, analyst, digital agency? who do you hire external or utilize internal?
  • Who needs to know what information? Who needs to know when an issue arises? Does one person create content differently than the community manager?
  • Who and how will training be conducted? How will you implement a learning curve?
  • without measurement, your efforts are mostly useless Website traffic, increased calls, clicks on links, followers, views
  • new fresh and growing or ripe and rotting? Keep your community alive
  • Continue creating content with Calls to Action - give people something to do
  • http://burg.com - understand people
  • When designing your graphics and logo, keep in mind that it needs to look good as a large banner and as a tiny thumbnail.
  • http://socialmediadiyworkshop.com/2010/05/write-a-great-twitter-bio/ http://www.therenegadeblog.com/google-plus-profile-customizing http: //searchenginewatch.com/article/2110283/Basic-SEO-for-Facebook -Fan-Pages http://linkedintobusiness.com/tag/linkedin-seo/ http ://www.facebook.com/about/timeline/
  • Transcript

    • 1. Growing Your Business with Social Media
      • Courtney Engle
      • http://courtneyengle.com
      • http://SocialMobileLocalMarketingPros.com
    • 2. http://courtneyengle.com/speaking/social-media-overview/
    • 3. Workshop Goals
      • Build networking skills online
      • Increase website traffic
      • Increase sales
      • Optimize ROI of efforts online
    • 4. Course Outline
      • Discover
        • Who ’ s already talking about you?
        • What is your competition doing?
      • Plan
      • Establish your presence
      • Create your routine
      • Adjust
    • 5. What are your goals?
      • Be discovered in search results
      • Sell products or services
      • Customer service
      • Client relations
      • Educate or train use of your product/service
      • Generate leads
    • 6.  
    • 7. Social Media Strategy
      • Are your customers likely to be online?
      • Are you ready to handle negativity
      • How will you incorporate this into people ’ s daily jobs?
      • How will you measure results?
      • How long are you willing to give it a try?
      • What ’ s your willingness to experiment, take risks, and adjust your plans?
    • 8. What is YOUR Strategy?
      • Who is your audience?
        • Customers & clients
        • Media agencies
        • B2B or networking for referrals
      • Who do you want to attract?
      • What are the needs of your business?
    • 9.  
    • 10. Prioritizing Your Strategy
      • Which sites or platforms?
      • Who will manage?
      • Who has access?
      • Ideal client profile
    • 11. Staking your claim
    • 12. Where to focus
      • Where are your customers?
      • What will help you reach your goals?
      • B2B or Referrals?
      • What ’ s happening on your website?
    • 13.  
    • 14. Listen
    • 15.  
    • 16.  
    • 17.  
    • 18.  
    • 19.  
    • 20. Outposts
    • 21.  
    • 22.  
    • 23.  
    • 24.  
    • 25. Your Dashboard
    • 26. Hootsuite
    • 27.  
    • 28. Content & Methods
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34. Stand Out
    • 35.  
    • 36.  
    • 37. Know Your Goal
    • 38.  
    • 39.  
    • 40. Management
    • 41.  
    • 42. Social Media Policy
      • Human Resources
      • Legal
    • 43.  
    • 44.
      • Goal: increase leads for product/service
      • Strategy: build blog traffic with links to product/service
      • Measurement: views (Google Analytics) shares, comments, replies
    • 45.  
    • 46. Call to Action
    • 47.  
    • 48.  
    • 49. Preparing your presence
    • 50. Company / Personal BIO
      • What your company provides (products or services)
      • How they benefit the person reading your profile.
      • What do you do and why should they care?
      • Link to specific page in your website
    • 51. Call to Action
      • Graphics linking to “ landing ” page
      • Learn about you
    • 52.  
    • 53. Twitter
      • Replies & Mentions
      • DM (direct message)
      • Lists
    • 54. LinkedIn
      • Profile
      • Contacts
      • Groups
      • Jobs
      • Inbox
      • Companies
      • News
      • More
        • Answers
        • Skills
        • Apps
      • Company Pages
    • 55. Facebook
      • Personal Profile (Timeline)
      • Business / Fan Page
      • Events
      • Groups
      • Lists
      • Ticker
      • Apps
      • Games
    • 56. Google Plus
      • Personal Profile
      • Photos
      • Circles (lists)
      • Hangouts
      • Business Pages
      • Games
    • 57. Available Info:
      • Website checklist
      • Social Profiles checklist
      • Location & directory survey
    • 58. Contact Info:
      • [email_address]
      • http://courtneyengle.com
      • http://smlmp.com

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