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Social Media Overview

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http://courtneyengle.com/speaking/social-media-overview Social Media basics, social media overview

http://courtneyengle.com/speaking/social-media-overview Social Media basics, social media overview

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  • http://courtneyengle.com/speaking/social-media-overview/
  • http://www.theconversationprism.com - Brian Solis ’ s breakdown of social media
  • Are your customers likely to be online? Are you ready to handle negativity How will you incorporate this into people ’ s daily jobs? How will you measure results? How long are you willing to give it a try? What ’ s your willingness to experiment, take risks, and adjust your plans?
  • Who is your audience? Customers & clients Media agencies B2B or networking for referrals Who do you want to attract? What are the needs of your business?
  • http://www.flickr.com/photos/briansolis/3987986119/ Strategy - Not the goal, it ’ s your plans to get there
  • Which sites or platforms? Who will manage? Who has access? Ideal client profile
  • Claim your profiles everywhere you can
  • Where are your customers? What will help you reach your goals? B2B or Referrals? What ’ s happening on your website?
  • Your site - home base
  • Listen
  • http://google.com/alerts
  • Google Places
  • http://foursquare.com
  • http://yelp.com
  • http://facebook.com
  • Outposts - content that attracts people back to your home base
  • http://facebook.com
  • http://twitter.com
  • http://linkedin.com
  • http://plus.google.com
  • Managing multiple accounts
  • http://hootsuite.com
  • http://reader.google.com
  • Website = home base. Outposts can share content with a trail back home OR be networking focused
  • http://youtube.com
  • http://flickr.com
  • http://slideshare.net
  • http://itunes.com
  • newsletters, ebooks, etc. http://mailchimp.com
  • learn how to build awareness and encourage relationships with the media your making and sharing
  • Research before establishing your plan. Know what is most important and what is emerging ( http://forrester.com )
  • Who is your target audience? What is their need?
  • Who is your community manager? Who maintains the social media channels? Who creates the social media policy? How many people are participating? What is the procedure?
  • consultant, graphic designer, web developer, analyst, digital agency? who do you hire external or utilize internal?
  • Who needs to know what information? Who needs to know when an issue arises? Does one person create content differently than the community manager?
  • Who and how will training be conducted? How will you implement a learning curve?
  • without measurement, your efforts are mostly useless Website traffic, increased calls, clicks on links, followers, views
  • new fresh and growing or ripe and rotting? Keep your community alive
  • Continue creating content with Calls to Action - give people something to do
  • http://burg.com - understand people
  • When designing your graphics and logo, keep in mind that it needs to look good as a large banner and as a tiny thumbnail.
  • http://socialmediadiyworkshop.com/2010/05/write-a-great-twitter-bio/ http://www.therenegadeblog.com/google-plus-profile-customizing http: //searchenginewatch.com/article/2110283/Basic-SEO-for-Facebook -Fan-Pages http://linkedintobusiness.com/tag/linkedin-seo/ http ://www.facebook.com/about/timeline/

Transcript

  • 1. Growing Your Business with Social Media
    • Courtney Engle
    • http://courtneyengle.com
    • http://SocialMobileLocalMarketingPros.com
  • 2. http://courtneyengle.com/speaking/social-media-overview/
  • 3. Workshop Goals
    • Build networking skills online
    • Increase website traffic
    • Increase sales
    • Optimize ROI of efforts online
  • 4. Course Outline
    • Discover
      • Who ’ s already talking about you?
      • What is your competition doing?
    • Plan
    • Establish your presence
    • Create your routine
    • Adjust
  • 5. What are your goals?
    • Be discovered in search results
    • Sell products or services
    • Customer service
    • Client relations
    • Educate or train use of your product/service
    • Generate leads
  • 6.  
  • 7. Social Media Strategy
    • Are your customers likely to be online?
    • Are you ready to handle negativity
    • How will you incorporate this into people ’ s daily jobs?
    • How will you measure results?
    • How long are you willing to give it a try?
    • What ’ s your willingness to experiment, take risks, and adjust your plans?
  • 8. What is YOUR Strategy?
    • Who is your audience?
      • Customers & clients
      • Media agencies
      • B2B or networking for referrals
    • Who do you want to attract?
    • What are the needs of your business?
  • 9.  
  • 10. Prioritizing Your Strategy
    • Which sites or platforms?
    • Who will manage?
    • Who has access?
    • Ideal client profile
  • 11. Staking your claim
  • 12. Where to focus
    • Where are your customers?
    • What will help you reach your goals?
    • B2B or Referrals?
    • What ’ s happening on your website?
  • 13.  
  • 14. Listen
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. Outposts
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. Your Dashboard
  • 26. Hootsuite
  • 27.  
  • 28. Content & Methods
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34. Stand Out
  • 35.  
  • 36.  
  • 37. Know Your Goal
  • 38.  
  • 39.  
  • 40. Management
  • 41.  
  • 42. Social Media Policy
    • Human Resources
    • Legal
  • 43.  
  • 44.
    • Goal: increase leads for product/service
    • Strategy: build blog traffic with links to product/service
    • Measurement: views (Google Analytics) shares, comments, replies
  • 45.  
  • 46. Call to Action
  • 47.  
  • 48.  
  • 49. Preparing your presence
  • 50. Company / Personal BIO
    • What your company provides (products or services)
    • How they benefit the person reading your profile.
    • What do you do and why should they care?
    • Link to specific page in your website
  • 51. Call to Action
    • Graphics linking to “ landing ” page
    • Learn about you
  • 52.  
  • 53. Twitter
    • Replies & Mentions
    • DM (direct message)
    • Lists
  • 54. LinkedIn
    • Profile
    • Contacts
    • Groups
    • Jobs
    • Inbox
    • Companies
    • News
    • More
      • Answers
      • Skills
      • Apps
    • Company Pages
  • 55. Facebook
    • Personal Profile (Timeline)
    • Business / Fan Page
    • Events
    • Groups
    • Lists
    • Ticker
    • Apps
    • Games
  • 56. Google Plus
    • Personal Profile
    • Photos
    • Circles (lists)
    • Hangouts
    • Business Pages
    • Games
  • 57. Available Info:
    • Website checklist
    • Social Profiles checklist
    • Location & directory survey
  • 58. Contact Info:
    • [email_address]
    • http://courtneyengle.com
    • http://smlmp.com