Social Media Marketing Funnel

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http://courtneyengle.com How does the social media scene look? What accounts do you need to protect your brand? Where do you show up, what gets sync'd, and how do you spend your time for maximum impact?

Published in: Technology, Business

Social Media Marketing Funnel

  1. 1. Social Media Marketing Funnel Furthering your brand and building your community
  2. 2. What a Mess!
  3. 3. The Funnel <ul><li>Presence </li></ul><ul><li>Content </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction </li></ul><ul><li>Build a following </li></ul><ul><li>Gain trust </li></ul><ul><li>Continue process </li></ul>Offer
  4. 4. Top of Funnel <ul><li>Presence (Branding) </li></ul><ul><li>Content </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction </li></ul>
  5. 5. Listen & Research <ul><li>Where are your ideal clients already showing up online? </li></ul><ul><li>Who is already talking about your brand? (or the competition) </li></ul>
  6. 7. Presence <ul><li>About me </li></ul><ul><li>Pictures </li></ul><ul><li>Complete profile </li></ul>
  7. 10. Content <ul><li>Blog </li></ul><ul><li>Video, Audio, Photo </li></ul><ul><li>Articles </li></ul><ul><li>Posting within social networks </li></ul><ul><li>Shared links </li></ul>
  8. 11. Streamline & Measure <ul><li>Bulk Updating </li></ul><ul><ul><li>Ping.FM </li></ul></ul><ul><ul><li>Tubemogul/TrafficGeyser </li></ul></ul><ul><ul><li>PixelPipe </li></ul></ul><ul><ul><li>Posterous </li></ul></ul><ul><li>Metrics </li></ul><ul><ul><li>Feedburner </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Google Webmaster </li></ul></ul><ul><ul><li>Microsoft Web Tools </li></ul></ul><ul><ul><li>Radian6 </li></ul></ul>
  9. 12. Engage <ul><li>Comment on content Blogs </li></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Photo, video, audio </li></ul></ul><ul><li>Answer questions </li></ul>
  10. 13. Interaction <ul><li>Create relationships </li></ul><ul><li>Establish 2 way communication </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Instant messaging </li></ul></ul><ul><ul><li>Phone </li></ul></ul>
  11. 14. Top of Funnel <ul><li>Presence (branding) </li></ul><ul><ul><li>About me </li></ul></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Complete profile </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Video, Audio, Photo </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Posting within social networks </li></ul></ul><ul><ul><li>Shared links </li></ul></ul><ul><li>3. Engagement </li></ul><ul><ul><li>Comment on content </li></ul></ul><ul><ul><li>Answer Questions </li></ul></ul><ul><li>4. Interaction </li></ul><ul><ul><li>Create relationships </li></ul></ul><ul><ul><li>Establish 2 way communication </li></ul></ul>
  12. 15. Middle of Funnel <ul><li>Continue process </li></ul><ul><li>Build a following </li></ul><ul><ul><li>Create groups and lead </li></ul></ul><ul><ul><li>Participate in other groups </li></ul></ul><ul><li>Gain Trust </li></ul>
  13. 16. Bottom of Funnel <ul><li>Offer </li></ul><ul><ul><li>Business site </li></ul></ul><ul><ul><li>Sales page </li></ul></ul><ul><ul><li>Contact </li></ul></ul>
  14. 17. The Funnel <ul><li>Presence </li></ul><ul><li>Content </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction </li></ul><ul><li>Build a following </li></ul><ul><li>Gain trust </li></ul><ul><li>Continue process </li></ul><ul><li>Offer </li></ul>
  15. 18. For more info: Courtney Engle http://courtneyengle.com

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