The Funnel
Personal Branding
through
Social Media

What a MESS!

The Funnel
• Listen &
research
• Presence
• Content
• Engagement
• Build a following • Interaction
• Gain trust
• Continue process
• Offer

Top of Funnel
1. Presence (branding) 3. Engagement
2. Content 4. Interaction

Listen & Research
1. Where are your ideal
clients already
showing up online?
2. Who is already
talking about your
brand online? (or
competition)

http://www.flickr.com/photos/altogether/738467560/sizes/o/

Presence
1. About me
3. Pictures/Logo
5. Complete profile
– Personal
– Company:
• Facebook Fan Pages
• LinkedIn Company Page & Group Page
• Yelp
• Google Local

http://www.flickr.com/photos/briansolis/2735401175/sizes/l/

Content
1. Blog
2. Video, Audio,
Photo
3. Articles &
documents
4. Press Releases
5. Posting within
social networks
6. Shared links
***SEO***

Streamline & Measure
1. Bulk Updating
• Ping.fm
• TubeMogul & Traffic
Geyser
• Pixelpipe
2. Analytics
• Feedburner
• Google Analytics
• Google Webmaster
tools
• Radian6, Hubspot,
etc.
3. Customer Service &
Brand Management

Engage
1. Comment on
content
– Blogs
– Social Networks
– Photo, video,
audio
4. Answer
questions

Interaction
1. Create relationships
3. Establish 2 way
communication
– Email
– Instant messaging
– Phone
4. Strategic partnerships
– Guest bloggers, interviews
– Promoters/supporters

Top of Funnel
1. Presence (branding)
3. Engagement
– About me
– Comment on content
– Pictures
– Answer Questions
– Complete profile
2. Content
– Blog
– Video, Audio, Photo
4. Interaction
– Articles
– Create relationships
– Posting within social
– Establish 2 way
networks
communication
– Shared links

Middle of Funnel
• Continue process
• Build a following
– Create groups and
lead
– Participate in
other groups
• Gain Trust

Bottom of Funnel
• Offer
– Business site
– Sales page
– Contact

The Funnel
• Presence
• Content
• Engagement
• Interaction
• Build a following
• Gain trust
• Continue process
• Offer