Your SlideShare is downloading. ×
0
The numbers don’t lie – the country shares a deep and abiding love for Country Music. From coast to coast, across income
b...
Upcoming SlideShare
Loading in...5
×

Country Music Fan Snapshot

3,212

Published on

Published in: Entertainment & Humor
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,212
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Country Music Fan Snapshot"

  1. 1. The numbers don’t lie – the country shares a deep and abiding love for Country Music. From coast to coast, across income brackets and in big and small towns, it is clear that Americans connect with Country and the connection shows in the numbers. HOME & FAMILY GENDER THE BUYING POWER OF COUNTRY… Male 46% Avg. Household Income $76,100 Female 54% Own Their Own Home 72% Avg. Value of Home Owned AGE $219,177 Avg. # of Children in HH 18-34 32% 18-49 59% RESIDENCY 25-54 54% Reside in A,B, or C Counties 1.9  Country Music fans comprise 42% of all professional/managerial jobs  Nearly one-half (43%) of Hybrid vehicle owners are Country Music fans  Country Music fans spent $29.9 billion on international travel last year – comprising 38% of total dollars spent on foreign travel  Country Music fans spent $58.4 billion on domestic travel last year – comprising 45% of total dollars spent on domestic travel 81%  Female fans spent $8.1 billion on beauty products last year – comprising 49.5% of total sales by women  Country Music fans spent $67.8 billion on home remodeling and improvements last year – comprising 47% of total spending  Country Music fans are financially savvy comprising 42% of all adults who tracked investments, traded stocks, bonds, or mutual funds online last year  65% (64 million) of Country Music fans are pet owners  47% (15.9 million) of adults who entertain friends/family at home at least 2-3 times per month are Country Music fans  Country Music fans comprised 44% of all charitable contributions last year, giving more than $11 billion to charitable organizations  Country Music fans spent $24.2 billion in catalog and internet shopping in the past 12 months – comprising 45% of total sales Source: GfK MRI Spring 2013
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×