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Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
Connect with Country 2014 - Teaser
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Connect with Country 2014 - Teaser

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Partnering with CMA equips you and your company with knowledge about the Country consumer, backed up by in-depth research and analysis. That expertise coupled with CMA’s high-profile, star-studded …

Partnering with CMA equips you and your company with knowledge about the Country consumer, backed up by in-depth research and analysis. That expertise coupled with CMA’s high-profile, star-studded events – the CMA Music Festival and CMA Awards – give you the tools to reach an entirely new consumer base.

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  • 1. CONNECT WITH COUNTRY
  • 2. THE COUNTRY IS IN LOVE WITH COUNTRY  42% of American adults are Country Music fans.  42% of Country radio listeners reside in the top 25 DMAs.  In 90% of all DMA markets, a country formatted station is ranked in the top 5 of the market.  43% of adults who identify themselves as brand loyal are Country fans, which is more than any other genre. COUNTRY MUSIC CONSUMERS BY STATE National Average Share Above National Average Share Less than National Average Share Average level - 42% Minimum level for any one state - 26% Source: GfK MRI Spring 2013
  • 3. MILLIONS OF PROSPECTS – MULTIPLE CHANNELS CMA FACEBOOK ……………………………… 1,490,971 likes CMA TWITTER ………………………………… 359,058 followers CMA MOBILE ……………………………………... 73,492 subscribers CMA E-NEWS …………………………………….. 163,455 subscribers CMA AWARDS ……………………………………. 16,600,000+ television viewers CMA MUSIC FESTIVAL TV SPECIAL …….. 8,300,000 avg. television viewers CMA COUNTRY CHRISTMAS TV SPECIAL 7,300,000 television viewers CMA WEBSITE …………………………………….. 3.5 MM visitors annually CMA INSTAGRAM……………………………….. 20,100 followers Updated 12/2013
  • 4. 2013 CMA MUSIC FESTIVAL PARTNER RECAP
  • 5. DOWNTOWN NASHVILLE The seven destinations, including the new Transitions Performance Park and AT&T U-verse Fan Fair X, provided nonstop entertainment across downtown Nashville!
  • 6. AT&T U-Verse FAN FAIR X A record-breaking 65,000 visitors attended Fan Fair X, located in Nashville’s new Music City Center. The venue nearly tripled the size of the former space, creating room for new exhibits, additional stages, and attractions.
  • 7. CMA MUSIC FESTIVAL 2014 There are already signs that we will be rewriting the attendance records next year. By the end of this year’s Festival, more than half of the tickets available for CMA Music Festival 2014 had been sold – that’s 79 percent above sales in 2012. “This is something that we will always remember and hope that we get to do again! I want to thank y'all and Wrangler again for this experience....I loved every tiring whirlwind moment!” – Wrangler Trip Winner “Nashville was so much fun, so much exciting entertainment everywhere we went-even in the rain we were never at a loss for something to do. We can't wait to go back next year...I keep entering every contest I can find!” – Kidde Trip Winner “My mom and I had a FANTASTIC trip and are both so thankful for that experience! It has always been a dream of mine to get to go… so what better of a trip and lifetime experience than this one!!!” – Texaco Trip Winner
  • 8. “The 47th ANNUAL CMA AWARDS” OVERVIEW America’s music took center stage on America’s network when “The 47th Annual CMA Awards” aired on the ABC Television Network, Wednesday, Nov. 6th. Brad Paisley and Carrie Underwood returned for a sixth year to co-host the gala event at the Bridgestone Arena in Nashville. The Awards featured live performances from Country Music’s top talent, noteworthy collaborations, and highly coveted Awards presented in 12 categories. ABC dominated Wednesday with “The 47th Annual CMA Awards,” posting its first win on the opening Wednesday of any sweep in six years. The 47th Annual CMA Awards was up by double digits from last year’s telecast, gaining 21% in Total Viewers and 24% in Adults 18-49. The program drew its biggest audience in four years.
  • 9. RED CARPET & PAPA JOHN’S VIP FAN SECTION The Red Carpet had plenty of pre-Awards excitement for lucky Country fans, who were able to get up close and personal with the stars in the Papa John’s VIP Fan Section!
  • 10. www.cmaworld.com One Music Circle South Nashville, TN 37203

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