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Connect with Country! – via MobileCountry Music Association &MozesIEG Sponsorship Conference 2012
THE POWER OF COUNTRY – 96 MILLION  Target         Audience     % of total population  ADULTS         96,037,000          4...
MEET THE COUNTRY MUSIC FAN   The numbers don’t lie – the country shares a deep and abiding love for Country Music. From co...
DIGITAL & MOBILE AMPLIFY OUR EVENTS
ON-SITE FAN ENGAGEMENT• Information Outlet (Fans & Staff) –  Announcements, Direct Links to CMA  websites and App, etc.• E...
ON-AIR FAN ENGAGEMENT• Expanded Reach• On-Air Call to Action• Direct Links to CMA websites,  App and exclusive show  cover...
CONNECTED COUNTRY
MOBILE METRICS500 k+    INTERACTIONS          PER EVENT                    141               MOBILE                       ...
1.2 MILLION+ AND CLIMBING    Includes CMA’s Facebook fans, Twitter followers (@CountryMusic),             plus YouTube, em...
Angela Mendenhall, CMAamendenhall@cmaworld.comAaron Clark, Mozesaaron@mozes-inc.com
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CMA & Mozes at IEG 2012

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Angela Mendenhall and Ben Bennett presented this content in a roundtable discussion at IEG 2012 on Wed., Mar 21, 2012 in Chicago.

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Transcript of "CMA & Mozes at IEG 2012"

  1. 1. Connect with Country! – via MobileCountry Music Association &MozesIEG Sponsorship Conference 2012
  2. 2. THE POWER OF COUNTRY – 96 MILLION Target Audience % of total population ADULTS 96,037,000 42% MEN 46,108,000 48% WOMEN 49,929,000 52% MARRIED 55,073,000 57% AGE 18-39 38,114,000 40% HHI $75,000+ 36,900,000 42%
  3. 3. MEET THE COUNTRY MUSIC FAN The numbers don’t lie – the country shares a deep and abiding love for Country Music. From coast to coast, across income brackets and in big and small towns, it is clear that Americans connect with Country and the connection shows in the numbers.Gender Home & Family DID YOU KNOW…Male 48% Avg. Household Income $74,214 Country Music fans comprise 40% of all professional/managerial jobsFemale 52% Own Their Own Home 45% Just over one-third (38%) of Hybrid vehicle owners are Country Music fans Avg. Value of Home Owned $223,839Age Country Music fans spent $18 billion on international travel last year – Avg. # of Children in HH 2.418-34 31% comprising 36% of total dollars spent on foreign travel18-49 59% Place of Residence Country Music fans spent $46 billion on domestic travel last year – comprising 47% of total dollars spent on domestic travel25-54 55% Reside in A,B, or C Counties 81% Female fans spent $6.4 billion on beauty products last year – comprising 46% of total sales by women Male fans spent $19.6 billion on video games last year – comprising 41% of total sales by men Country Music fans comprise 41% of all adults who tracked investments, traded stocks, bonds, or mutual funds online last year 53% (13.2 million) of Country Music fans barbecue at least once a week. 48% (9.2 million) of Country Music fans entertain friends/family at home 2-3 times per month. Country Music fans spent $7.4 billion eating at Family Restaurants and Steak Houses in the past 6 months – comprising 46% of total sales.
  4. 4. DIGITAL & MOBILE AMPLIFY OUR EVENTS
  5. 5. ON-SITE FAN ENGAGEMENT• Information Outlet (Fans & Staff) – Announcements, Direct Links to CMA websites and App, etc.• Enhanced Fan Experience – Exclusive Contests• Partner Fulfillment – Support, Key Drivers, Prizing, Etc.• Tweet & Greet – Chevrolet Riverfront Daytime Stage• Text-to-Screen & Tweet-to-Screen• Database Growth – Building Our Resources
  6. 6. ON-AIR FAN ENGAGEMENT• Expanded Reach• On-Air Call to Action• Direct Links to CMA websites, App and exclusive show coverage, etc.• Enhanced Fan Experience – Exclusive Contests• Database Growth – Building Our Resources
  7. 7. CONNECTED COUNTRY
  8. 8. MOBILE METRICS500 k+ INTERACTIONS PER EVENT 141 MOBILE CAMPAIGNS167k MOBILE SUBSCRIBERS 227k CAMPAIGN PARTICIPANTS © 2012 MOZES, INC. | PROPRIETARY AND CONFIDENTIAL.
  9. 9. 1.2 MILLION+ AND CLIMBING Includes CMA’s Facebook fans, Twitter followers (@CountryMusic), plus YouTube, email list and mobile subscribers CMA fans are at the top with ORGANIZATION Total other major awards shows in Grammys 1,034,601 the top three social networks: CMA Awards 981,208 = Oscars 659,175 People’s Choice 428,800 Golden Globes 330,888 ACM Awards 76,400 Emmys 38,172CMAawards.com, CMAfest.com & CMACountryChristmas.com
  10. 10. Angela Mendenhall, CMAamendenhall@cmaworld.comAaron Clark, Mozesaaron@mozes-inc.com
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