Country Music Fan Snapshot
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Country Music Fan Snapshot

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Country Music Fan Snapshot Country Music Fan Snapshot Presentation Transcript

  • The numbers don’t lie – the country shares a deep and abiding love for Country Music. From coast to coast, across income brackets and in big and small towns, it is clear that Americans connect with Country and the connection shows in the numbers. THE BUYING POWER OF COUNTRY…  Country Music fans comprise 41% of all professional/managerial jobs  Nearly one-half (44%) of Hybrid vehicle owners are Country Music fans  Country Music fans spent $25.5 billion on international travel last year – comprising 35% of total dollars spent on foreign travel  Country Music fans spent $59.1 billion on domestic travel last year – comprising 47% of total dollars spent on domestic travel  Female fans spent $7.5 billion on beauty products last year – comprising 46% of total sales by women  Country Music fans spent $74.9 billion on home remodeling and improvements last year – comprising 46% of total spending  Country Music fans are financially savvy comprising 41% of all adults who tracked investments, traded stocks, bonds, or mutual funds online last year  66% (63 million) of Country Music fans are pet owners, spending an estimated $44.3 billion1 on pets products and services annually  48% (16.7 million) of adults who entertain friends/family at home at least 2-3 times per month are Country Music fans  Country Music fans comprised 45% of all charitable contributions last year, giving more than $7.5 billion to charitable organizations  Country Music fans spent $21.7 billion in catalog and internet shopping in the past 12 months – comprising 44% of total sales HOME & FAMILY Avg. Household Income $75,077 Own Their Own Home 73% Avg. Value of Home Owned $216,235 Avg. # of Children in HH 2.2 GENDER Male 46% Female 54% AGE 18-34 32% 18-49 60% 25-54 56% RESIDENCY Reside in A,B, or C Counties 81% Source: GfK MRI Spring 2012