2010 CMA AwArds ProgrAM Book Advertising rAtes
Celebrate Country Music’s Biggest Night and promote your brand with a high profile ad
in the Official Program Book for “The 44th Annual CMA Awards.” Your ad message will
come to life in print and online with a special digital version of the CMA Awards Program
Book at CMAawards.com year-round. Reach thousands of fans with this special limited
display advertisers will receive:
Bonus inclusion in the digital version of the CMA Awards Program Book
Web site link listing on CMAawards.com
Preferred in-book positioning
Additional copies for
New in 2010 is CMA PArtner sHOWCAse, a special advertising section in the back of the CMA Awards Program Book exclusively for radio
stations, venues and affiliated CMA and music industry service providers (subject to CMA approval).
QUArter PAge ONLY $1,500 (Black & White, vertical, non-bleed only ads stacked four on one page — see example on page two)
Advertising rAtes* (ALL RATES ARE NET)
AD UNIT FOUR-COLOR BLACK & WHITE
FULL PAge $8,500 $6,500
HALF PAge (horizontal only) $5,550 $4,125
tHird PAge (vertical only) $2,900 $2,475
*add 3% fee if paying by credit card
AdditiOnAL COLOrs, vArnisH And/Or sPeCiFied PMs Ad sALes COntACt
$995 per process per page SHERI WARNKE VP of Strategic Partnerships
PreMiUM POsitiOns Priority given to full page, four-color ads TEL (615) 664-1647 FAX (615) 248-1007
$1,250 per page E-MAIL SWarnke@CMAworld.com
disCOUnts given to a company purchasing multiple pages deAdLines
5% DISCOUNT for purchasing 2 or 3 pages Ad space MONDAY, SEPT. 13
10% DISCOUNT for purchasing 4 or more pages Artwork and payment MONDAY, SEPT. 27
cma one music circle south nashville, tn 37203-4312 tel 615.244.2840 fax 615.242.4783 CMAawards.com
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2010 CMA Awards Program Book Advertising rates
Celebrate Country Music’s Biggest Night™ and promote your brand with a high profile ad in the official Program Book for
“The 44th Annual CMA Awards.” Your ad message will come to life in print and online with a special digital version of the
CMA Awards Program Book at CMAawards.com year-round. reach thousands of fans with this special limited collector’s edition.
New in 2010 is CMA PArTNEr sHowCAsE, a special advertising section in the back of the Program Book exclusively for radio
stations, venues and affiliated CMA and music industry service providers (subject to CMA approval; Black & white Quarter Page
vertical, non-bleed ads stacked four on one page).
dIgITAL ArT dEAdLINE sIZE rEQUIrEMENTs
Ads must be received no later than Live matter on all pages must be at least .375”
MoNdAY, sEPTEMBEr 27, 2010. Ads received after inside trim on all sides. (7.625” x 10.125”) • Perfect bound book
this date are subject to a late fee. CMA Is NoT
rEsPoNsIBLE For PrINTINg or rEFUNdINg Ads NoT double-Truck (two facing, single pages) • Line screen 150–175
rECEIVEd BY sPECIFIEd dEAdLINE. 8.375” x 10.875” TrIM (each page) • 300 dpi minimum file resolution
7.375” x 9.875” NoN-BLEEd (each page) • Four-color CMYk or grayscale files.
dIgITAL ArT rEQUIrEMENTs
(Film Not Accepted) 8.625” x 11.125” BLEEd (both pages)
• Bleed available on full and third page
Files delivered via Cd, dVd or UsB or Full Page and double-truck ads only.
uploaded onto FTP site accepted in 8.375” x 10.875” TrIM
either Quark Xpress, Illustrator, • Bleed .125” on all sides.
7.375” x 9.875” NoN-BLEEd • Live matter on all pages must be at least
Photoshop, Indesign programs or
Print-optimized PdF files. All support 8.625” x 11.125” wITH BLEEd .375” inside trim on all sides. (7.625” x 10.125”)
files (EPs or TIF images) and fonts Half Page (horizontal only) • set up two-page spreads as single pages
MUsT be included. TIFs must be at 7.375” x 4.75” NoN-BLEEd with full bleed allowance.
least 300 dpi resolution.
Third Page (vertical only) • Ad material must be exact size as specified.
ProoF rEQUIrEMENTs 2.25” x 9.875” NoN-BLEEd we cannot resize your ad.
PLEAsE INCLUdE A ‘ProoF’ or 2.875” x 11.125” wITH BLEEd • Type less than 8 point or fine serifs is not
‘PdF ProoF’ wITH YoUr FILEs. recommended. reverse type should be no less
For files uploaded to FTP site, include than 10 point and in a bold face. smaller type face
a PdF for proofing purposes to compare accepted but at advertiser’s risk.
against the printer’s proof. CMA PArTNEr sHowCAsE – a special advertising
without a proof, CMA cannot guarantee section in the back of the book exclusively for radio • 20,000 distribution — complimentary program
final artwork is correct. No proofs will be stations, venues and affiliated CMA and music book given to each CMA Awards attendee and
sent to advertiser for approval. industry service providers (subject to CMA approval; additional copies for sale on-site and at
Black & white Quarter Page vertical, non-bleed ads CMAawards.com
Modifications cannot be guaranteed and will be stacked four on one page). ProdUCTIoN CHArgEs
charged to advertiser at industry standard rates. Quarter Page (Vertical only) design layout, artwork composition, typesetting,
A final program book will be sent to each advertiser 2.25” x 9.875” NoN-BLEEd mechanicals, etc., done by publisher will be charged
one week after printing. 2.875” x 11.125” wITH BLEEd at cost plus 20%. THEsE CHArgEs ArE NoT sUBJECT
To AgENCY CoMMIssIoN.
Ad sALEs CoNTACT
sHErI wArNkE VP of strategic Partnerships TEL (615) 664-1647 FAX (615) 248-1007 E-MAIL swarnke@CMAworld.com
CoVErs (4-CoLor oNLY) HALF PAgE (horizontal only) Ad sPACE rEsErVATIoN ANd PAYMENT dEAdLINE
Price Position $5,550 Four-color Ad space reservations must be made by
$19,925 Inside Front Cover & Page 1 $4,125 Black & white MoNdAY, sEPTEMBEr 13, 2010. Ads must be paid in
(2-page spread) full no later than MoNdAY, sEPTEMBEr 27, 2010.
THIrd PAgE (vertical only)
$11,345 Inside Front Cover $2,900 Four-color
$10,290 Inside Back Cover CMA reserves the right of approval on ad copy and
$2,475 Black & white
$13,985 Back Cover artwork. Any artwork portraying CMA logos or
CMA PArTNEr sHowCAsE CMA trademarks must have advance written
FULL PAgE QUArTEr PAgE (vertical only) approval. Please do NoT reference the CMA Awards
$8,500 Four-color $1,500 Black & white as the “Country Music Awards.” Please use
$6,500 Black & white AddITIoNAL CoLors, VArNIsH ANd/or sPECIFIEd PMs CMA Awards, “The 44th Annual CMA Awards”
PrEMIUM PosITIoNs $995 per process per page and/or Country Music’s Biggest Night.
Priority given to full page, four-color ads ALL rATEs ArE NET
Premium Position pages Add $1,250 per page
2010 dEAdLINEs Ad space: MoNdAY, sEPT. 13 Artwork and payment: MoNdAY, sEPT. 27