cma one music circle south nashville, tn 37203-4312 tel 615.244.2840 fax 615.242.4783 CMAawards.com
2010 CMA Awards Progra...
Upscale, Modern , Chic…  
Experience the New Nashville! 
Hotel Indigo West End 
NOW OPEN 
Located on the corner of 
18th &...
DIGITALART DEADLINE
Ads must be received no laterthan
MONDAY, SEPTEMBER 27, 2010. Ads received after
this date are subject...
Please mark the ad you are purchasing, total the amount, detach this
section ormake a copyand mail with yourcheck made pay...
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2010 CMA Awards Sponsor Information

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"The 44th Annual CMA Awards" is Wednesday, November 10, 2010. Superstars, key industry executives, VIPs and fans all gather in Nashville to celebrate Country Music’s biggest stars, hitmakers and headliners, and you can reach them all.

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2010 CMA Awards Sponsor Information

  1. 1. cma one music circle south nashville, tn 37203-4312 tel 615.244.2840 fax 615.242.4783 CMAawards.com 2010 CMA Awards Program Book Advertising Rates Celebrate Country Music’s Biggest Night and promote your brand with a high profile ad in the Official Program Book for “The 44th Annual CMA Awards.” Your ad message will come to life in print and online with a special digital version of the CMA Awards Program Book at CMAawards.com year-round. Reach thousands of fans with this special limited collector’s edition. Displayadvertisers will receive: Bonus inclusion in the digital version of the CMA Awards Program Book Web site link listing on CMAawards.com Preferred in-book positioning Additional copies for distribution and/or promotional efforts (optional, quantities limited) New in 2010 is CMA PARTNER SHOWCASE, a special advertising section in the back of the CMA Awards Program Book exclusively for radio stations, venues and affiliated CMA and music industry service providers (subject to CMA approval). QUARTER PAGE ONLY $1,500 (Black & White, vertical, non-bleed only ads stacked four on one page — see example on page two) ADVERTISING RATES* (ALL RATES ARE NET) AD UNIT FOUR-COLOR BLACK & WHITE FULLPAGE $8,500 $6,500 HALF PAGE (horizontal only) $5,550 $4,125 THIRD PAGE (vertical only) $2,900 $2,475 *add 3% fee if paying by credit card ADDITIONALCOLORS, VARNISH AND/OR SPECIFIED PMS $995 per process per page PREMIUM POSITIONS Priority given to full page, four-color ads $1,250 per page DISCOUNTS given to a company purchasing multiple pages 5% DISCOUNT for purchasing 2 or 3 pages 10% DISCOUNT for purchasing 4 or more pages AD SALES CONTACT SHERI WARNKE VP of Strategic Partnerships TEL(615) 664-1647 FAX (615) 248-1007 E-MAIL SWarnke@CMAworld.com DEADLINES Ad space MONDAY, SEPT. 13 Artwork and payment MONDAY, SEPT. 27
  2. 2. Upscale, Modern , Chic…   Experience the New Nashville!  Hotel Indigo West End  NOW OPEN  Located on the corner of  18th & West End   CALL TODAY FOR MORE INFORMATION—  615‐346‐1187  Hotel Indigo Downtown  OPENING IN JAN. 2010  Located at 3rd & Union   Nutter Center... the one place where stars shine brighter. Wright State University • Dayton, OH 937-775-3498 • www.nuttercenter.com For 20 years we’ve been shining bright. For entertainment that’s out of this world... Shine Here. Bright Now. cma partner showcase
  3. 3. DIGITALART DEADLINE Ads must be received no laterthan MONDAY, SEPTEMBER 27, 2010. Ads received after this date are subject to a late fee. CMA IS NOT RESPONSIBLE FOR PRINTING OR REFUNDING ADS NOT RECEIVED BY SPECIFIED DEADLINE. DIGITALART REQUIREMENTS (Film Not Accepted) Files delivered via CD, DVD orUSB or uploaded onto FTP site accepted in eitherQuark Xpress, Illustrator, Photoshop, InDesign programs or Print-Optimized PDF files. All support files (EPS orTIF images) and fonts MUSTbe included. TIFs must be at least 300 dpi resolution. PROOF REQUIREMENTS PLEASE INCLUDE A ‘PROOF’ OR ‘PDF PROOF’ WITH YOUR FILES. Forfiles uploaded to FTP site, include a PDF for proofing purposes to compare against the printer’s proof. Without a proof, CMA cannot guarantee final artwork is correct. No proofs will be sent to advertiser for approval. Modifications cannot be guaranteed and will be charged to advertiser at industrystandard rates. A final program bookwill be sent to each advertiser one week after printing. SIZE REQUIREMENTS Live matteron all pages must be at least .375” inside trim on all sides. (7.625” x 10.125”) Double-Truck (two facing, single pages) 8.375” x 10.875” TRIM (each page) 7.375” x 9.875” NON-BLEED (each page) 8.625” x 11.125” BLEED (both pages) Full Page 8.375” x 10.875” TRIM 7.375” x 9.875” NON-BLEED 8.625” x 11.125” WITH BLEED Half Page (horizontal only) 7.375” x 4.75” NON-BLEED Third Page (vertical only) 2.25” x 9.875” NON-BLEED 2.875” x 11.125” WITH BLEED CMA PARTNER SHOWCASE – a special advertising section in the back of the book exclusivelyforradio stations, venues and affiliated CMA and music industryservice providers (subject to CMA approval; Black & White QuarterPage vertical, non-bleed ads stacked fouron one page). QuarterPage (Vertical only) 2.25” x 9.875” NON-BLEED 2.875” x 11.125” WITH BLEED • Perfect bound book • Line screen 150–175 • 300 dpi minimum file resolution • Four-colorCMYK orgrayscale files. • Bleed available on full and third page and double-truck ads only. • Bleed .125” on all sides. • Live matteron all pages must be at least .375” inside trim on all sides. (7.625”x 10.125”) • Set up two-page spreads as single pages with full bleed allowance. • Ad material must be exact size as specified. We cannot resize yourad. • Type less than 8 point orfine serifs is not recommended. Reverse type should be no less than 10 point and in a bold face. Smallertype face accepted but at advertiser’s risk. • 20,000 distribution — complimentaryprogram book given to each CMA Awards attendee and additional copies forsale on-site and at CMAawards.com PRODUCTION CHARGES Design layout, artwork composition, typesetting, mechanicals, etc., done bypublisherwill be charged at cost plus 20%. THESE CHARGES ARE NOTSUBJECT TO AGENCYCOMMISSION. SPECIFICATIONS AD SALES CONTACT ADVERTISING RATES COVERS (4-COLOR ONLY) Price Position $19,925 Inside Front Cover& Page 1 (2-page spread) $11,345 Inside Front Cover $10,290 Inside Back Cover $13,985 Back Cover FULLPAGE $8,500 Four-color $6,500 Black & White PREMIUM POSITIONS Prioritygiven to full page, four-colorads Premium Position pages ADD $1,250 perpage HALF PAGE (horizontal only) $5,550 Four-color $4,125 Black & White THIRD PAGE (vertical only) $2,900 Four-color $2,475 Black & White CMA Partner Showcase QUARTER PAGE (vertical only) $1,500 Black & White ADDITIONALCOLORS, VARNISH AND/OR SPECIFIED PMS $995 perprocess perpage ALLRATES ARE NET AD SPACE RESERVATION AND PAYMENTDEADLINE Ad space reservations must be made by MONDAY, SEPTEMBER 13, 2010. Ads must be paid in full no laterthan MONDAY, SEPTEMBER 27, 2010. CMA reserves the right of approval on ad copyand artwork. Anyartwork portraying CMA logos or CMA trademarks must have advance written approval. Please DO NOTreference the CMA Awards as the “CountryMusic Awards.” Please use CMA Awards, “The 44th Annual CMA Awards” and/orCountryMusic’s Biggest Night. SHERI WARNKE VP of Strategic Partnerships TEL (615) 664-1647 FAX (615) 248-1007 E-MAIL SWarnke@CMAworld.com 2010 DEADLINES Ad space: MONDAY, SEPT. 13 Artwork and payment: MONDAY, SEPT. 27 2010 CMA Awards Program Book Advertising Rates Celebrate Country Music’s Biggest Night™ and promote yourbrand with a high profile ad in the Official Program Book for “The 44th Annual CMA Awards.” Yourad message will come to life in print and online with a special digital version of the CMA Awards Program Book at CMAawards.com year-round. Reach thousands of fans with this special limited collector’s edition. New in 2010 is CMA Partner Showcase, a special advertising section in the back of the program book exclusivelyforradio stations, venues and affiliated CMA and music industryservice providers (subject to CMA approval; Black & White QuarterPage vertical, non-bleed ads stacked fouron one page).
  4. 4. Please mark the ad you are purchasing, total the amount, detach this section ormake a copyand mail with yourcheck made payable to CMA Awards Program Book to: CMA Awards Program Book Ad One Music Circle South Nashville, Tenn. 37203-4312 Credit Card orders maybe faxed to Sheri Warnke FAX (615) 248-1007 2010 CMA AWARDS PROGRAM BOOK INSERTION ORDER FORM 2010 OFFICIAL CMA AWARDS PROGRAM BOOK ADVERTISING RATES Price Position COVERS (FOUR-COLOR ONLY) $19,925 Inside Front Cover& Page 1 (2-page spread) $11,345 Inside Front Cover $10,290 Inside Back Cover $13,985 Back Cover FULLPAGE $8,500 Four-color $6,500 Black & White PREMIUM POSITIONS Prioritygiven to full page, four-colorads Premium Position pages ADD $1,250 perpage HALF PAGE (horizontal only) $5,550 Four-color $4,125 Black & White THIRD PAGE (vertical only) $2,900 Four-color $2,475 Black & White CMA Partner Showcase QUARTER PAGE (vertical only) $1,500 Black & White only ADDITIONALCOLORS, VARNISH AND/OR SPECIFIED PMS $995 perprocess perpage $ AD PAGETOTAL $ PREMIUM POSITION FEE $ ADDITIONALCOLORS, VARNISH AND/OR SPECIFIED PMS FEE $ SUBTOTAL $ DISCOUNT(given to a company purchasing multiple pages) 5% DISCOUNTforpurchasing 2 or3 pages 10% DISCOUNTforpurchasing 4 ormore pages $ CREDITCARD FEE (add 3% if paying bycredit card) $ TOTAL ALLRATES ARE NET DIGITALARTWORK DEADLINE Ads must be received byMONDAY, SEPTEMBER 27, 2010. Ads received afterthis date are subject to a late fee. CMA IS NOTRESPONSIBLE FOR PRINTING OR REFUNDING ADS NOTRECEIVED BYSPECIFIED DEADLINE. ADVERTISER PURCHASE ORDER NO. (IF APPLICABLE) COMPANY/AGENCY ADDRESS CITY STATE ZIP PHONE NO. FAX NO. E-MAIL ORDERED BY TITLE SIGNATURE TOTAL PAYMENT METHOD OF PAYMENT (PLEASE CIRCLE): U.S. FUNDS ONLY CHECK MONEY ORDER VISA MASTERCARD AMERICAN EXPRESS CREDIT CARD ORDERS MAY BE FAXED TO SHERI WARNKE (615) 248-1007 NAME ON CARD CARD NO. EXP. DATE SIGNATURE (REQUIRED FOR CREDIT CARD ORDERS) Please reserve the ad space as indicated on the left in the 2010 CMA Awards Program book. I agree to all the terms and conditions. I certifythat I am authorized to contract advertising space forthe firm below. I, the advertiser, agree to supplyCMA with final digital artwork in accordance with the specifications and selected size as indicated no laterthan Monday, Sept. 27, 2010. I, the advertiser, also agree to make payment forthe purchased ad space no laterthan Sept. 27, 2010. This agreement is binding and non-cancelable. I understand all advertising rates are NET. Checks should be made payable to CMA Awards Program Book. I furtherunderstand and agree that my account balance that remains unpaid longerthan sixty(60) days beyond Sept. 27, 2010 will be subject to interest accruing at the rate of 1.5 percent each daybeginning the 61st daybeyond the above date. Invoices sent from CMA. Recognized agencies invoiced with one CMA Awards program book. Please complete, sign and fax insertion orderto Sheri Warnke at (615) 248-1007. Mail check payment to CMA Awards Program Book, One Music Circle South, Nashville, Tenn. 37203-4312 or fax credit card orderto (615) 248-1007. ARTPRODUCTION CONTACT/ SHIP ARTTO Jim Bailey, Lithographics, Inc. 1835 Airline Drive, Nashville, Tenn. 37210 TEL(615) 889-1200 or1-800-222-0132 E-MAIL JBailey@LithographicsInc.com Please do not e-mail yourad but post it on the FTP site via YouSendIt at www.LithographicsInc.com (click on UPLOAD) orhttp://dropbox.yousendit.com/Lithographics Please ID yourfile as yourCOMPANYNAME. AD RESERVATIONS / PLACEMENTCONTACT Sheri Warnke VP of Strategic Partnerships CMA Awards Program Book One Music Circle South Nashville, Tenn. 37203-4312 TEL(615) 664-1647 FAX (615) 248-1007 E-MAIL SWarnke@CMAworld.com © 2010 Country Music Association, Inc. “The 44th Annual CMA Awards” Program Book is an official publication of CMA. CMA reserves the right of approval on ad copy and artwork. CMA logos and trademarks are copyrighted and may not be reproduced without written permission from CMA. CMA owns the registered trademarks CMA Awards® and Country Music’s Biggest Night™. Please DO NOT reference the CMA Awards as the “Country Music Awards.” Please use CMA Awards, “The 44th Annual CMA Awards” and/or Country Music’s Biggest Night. Official publication of the

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