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What’s in it          for business?                          http://www.flickr.com/photos/caveman_92223/4016133284
question                                                A reasonable                                                (and i...
The world’s biggestcompanies (by market cap)Apple Inc.                              $546,076mExxon Mobil                  ...
Why would any of thesecare about open data?
An offensive tactic Mindshare/increase usage/ propogate message & brand Allow/increase community contributions            ...
A defensive                                                   tactic                                                   Ope...
Solve collective-action problems                            http://www.flickr.com/photos/mag3737/5422536491   Open is a com...
Forces you toadd valueGive your customerswhat they want, andhelp them avoidvendor lock-in                      http://www....
...but, as with all systems,  the temptation to game   it will be too great for       some to resist
increasinglya lot of‘open-wash’                       http://www.flickr.com/photos/genbug/4280632632we know what openin ‘op...
OpenCorporates100% open-data business
A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world
A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world                  URI is based on the...
A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world                  URI is based on the...
A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world                  URI is based on the...
A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world                  URI is based on the...
A simple (huge) goal: an entry (and URI) for  every corporate legal entity in the world                                   ...
All Op         enly Lfree re         icens        use, e       ed, al               ven c        lowin                    ...
5 core uses
1. An open identifying system
1. An open identifying system URIs can be used as common identifiers among a variety of organisations
1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without r...
1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without r...
1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without r...
1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without r...
2. The simple search
2. The simple searchNot to be underestimated
2. The simple searchNot to be underestimated
2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple ...
2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple ...
2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple ...
2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple ...
2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple ...
3. Source for additional info
3. Source for additional info Addresses, filings, status, websites...
3. Source for additional info Addresses, filings, status, websites...
3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, h...
3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, h...
3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, h...
4. Reconciliation(matching names to legal entities)Clean up messycompany names(& prev names)to legal entity,and from there...
5. The platform
5. The platform API: allows all information to be retrieved as data, even searches
5. The platform API: allows all information to be retrieved as data, even searches
5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too Coming soon:...
5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too Coming soon:...
New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &findin...
New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &findin...
New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &findin...
New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &     ...
How do we pay for all this?
How do we pay for all this? Unlike many open data projects, we’re a for-profit company – the open data movement needs succe...
How do we pay for all this?Two projected sources of income Services model, especially around cleansing data/ reconciliatio...
tions                                       isdic tes                                  0 jur                           nie...
Open data: what's in it for business?
Open data: what's in it for business?
Open data: what's in it for business?
Open data: what's in it for business?
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Open data: what's in it for business?

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Presentation given at Open Knowledge Festival, Helsinki, Sept 2012. Focuses on benefits to business to publishing open data, and examines business model of OpenCorporates, the largest open database of companies in the world

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  • Transcript of "Open data: what's in it for business?"

    1. 1. What’s in it for business? http://www.flickr.com/photos/caveman_92223/4016133284
    2. 2. question A reasonable (and important)http://www.flickr.com/photos/schill/5738330489
    3. 3. The world’s biggestcompanies (by market cap)Apple Inc. $546,076mExxon Mobil $400,139mPetroChina $257,685mMicrosoft $256,982mWalmart $235,900mIBM $225,598mGeneral Electric $220,806mChina Mobile $219,481mRoyal Dutch Shell $217,048mIndustrial & Commercial Bank of China $211,196m
    4. 4. Why would any of thesecare about open data?
    5. 5. An offensive tactic Mindshare/increase usage/ propogate message & brand Allow/increase community contributions http://www.flickr.com/photos/ebolasmallpox/2179047732 Get to where you want to be faster Expose your competitors’ internal contradictions
    6. 6. A defensive tactic Open is the end-game – don’t be dragged there Reduces existential threat to global brand – you can’t behttp://www.flickr.com/photos/holeymoon/1634477068 everywhere at once Benefit from being a good corporate citizen, rather than being penalised for it
    7. 7. Solve collective-action problems http://www.flickr.com/photos/mag3737/5422536491 Open is a common, neutral ground Open crosses boundaries and markets Open reduces friction
    8. 8. Forces you toadd valueGive your customerswhat they want, andhelp them avoidvendor lock-in http://www.flickr.com/photos/rogerss1/2770968136Stay honest, andstay innovativeAvoid rent-seekingbusiness models
    9. 9. ...but, as with all systems, the temptation to game it will be too great for some to resist
    10. 10. increasinglya lot of‘open-wash’ http://www.flickr.com/photos/genbug/4280632632we know what openin ‘open data’ means
    11. 11. OpenCorporates100% open-data business
    12. 12. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world
    13. 13. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
    14. 14. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
    15. 15. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
    16. 16. A simple (huge) goal: an entry (and URI) forevery corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
    17. 17. A simple (huge) goal: an entry (and URI) for every corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free Also i trade mpor marks ting pofficia , gove ublic data l regis rnme ters & nt spe – gazet nding te not , ices.. .
    18. 18. All Op enly Lfree re icens use, e ed, al ven c lowin omm g ercial ly
    19. 19. 5 core uses
    20. 20. 1. An open identifying system
    21. 21. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations
    22. 22. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates
    23. 23. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa
    24. 24. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa Fits the new EU Business Vocabulary
    25. 25. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa Fits the new EU Business Vocabulary Can even by used for companies in jurisdiction we haven’t yet imported
    26. 26. 2. The simple search
    27. 27. 2. The simple searchNot to be underestimated
    28. 28. 2. The simple searchNot to be underestimated
    29. 29. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)
    30. 30. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)
    31. 31. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)Allows what if questions
    32. 32. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)Allows what if questionsPotentially generatesstories in its own right
    33. 33. 2. The simple searchNot to be underestimatedMassively reduces friction(how long will it take youto find and searchmultiple jurisdictions)Allows what if questionsPotentially generatesstories in its own right
    34. 34. 3. Source for additional info
    35. 35. 3. Source for additional info Addresses, filings, status, websites...
    36. 36. 3. Source for additional info Addresses, filings, status, websites...
    37. 37. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations...
    38. 38. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations...
    39. 39. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations... Other IDs: SEC, CAGE, etc – allows reverse mapping queries, e.g. show me legal entitity mapped to a CIK code
    40. 40. 4. Reconciliation(matching names to legal entities)Clean up messycompany names(& prev names)to legal entity,and from thereto other dataGoogle Refinereconciliationservice (specificto jurisdiction)
    41. 41. 5. The platform
    42. 42. 5. The platform API: allows all information to be retrieved as data, even searches
    43. 43. 5. The platform API: allows all information to be retrieved as data, even searches
    44. 44. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
    45. 45. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
    46. 46. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
    47. 47. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too Coming soon: the option to match data to companies
    48. 48. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too Coming soon: the option to match data to companies
    49. 49. New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &finding linksbetween themand othercompanies
    50. 50. New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &finding linksbetween themand othercompanies
    51. 51. New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, &finding linksbetween themand other similarly namedcompanies
    52. 52. New feature: directors/officersWe’ve juststartedimporting &indexingcompanydirectors &officers,allowing searchby name, & other resourcesfinding linksbetween themand other similarly namedcompanies
    53. 53. How do we pay for all this?
    54. 54. How do we pay for all this? Unlike many open data projects, we’re a for-profit company – the open data movement needs successful companies if it’s going to have a diverse ecosystem But we’re a company whose business model is dependent on making more data open, and an advisory board to make sure we do the right thing Not yet looking for customers, but...
    55. 55. How do we pay for all this?Two projected sources of income Services model, especially around cleansing data/ reconciliation. Of course, you can use our API, reconciliation service without asking us, but it may be cheaper to pay us to do it. Ditto custom extracts, and verticals Dual-licence model – contribute back to the community either with data, or financial support, e.g. if you have a proprietary database you may not want to be bound by the share-alike attribution restrictions And we already have some (small) customers
    56. 56. tions isdic tes 0 jur nies in 5 26 US sta compa clud ing 5million In wov er 4No
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