pctproject

1,126 views
1,091 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,126
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

pctproject

  1. 5. <ul><li>Use of editorial cartoons to promote specific message in 1700s </li></ul><ul><li>Satirical sketches in newspapers and periodicals in 1800s </li></ul><ul><li>Sketches of John Leech in 1843 </li></ul><ul><li>Comic Strips originated in the late 19th century </li></ul>3.1 Origin of the cartoon strip
  2. 6. Calvin and Hobbes 1 <ul><li>Created by Bill Watterson </li></ul><ul><li>Calvin and his stuffed tiger Hobbes </li></ul><ul><li>Sarcastic and wise-cracking tiger </li></ul><ul><li>Calvin ’ s friendship with Hobbes </li></ul><ul><li>Their misadventures, flights of fancy </li></ul><ul><li>2400 newspapers </li></ul><ul><li>18 books </li></ul><ul><li>30 million copies sold worldwide </li></ul>
  3. 7. Peanuts 2 <ul><li>Created by Charles Schulz </li></ul><ul><li>First to have >3 characters </li></ul><ul><li>nervous </li></ul><ul><li>lacks self confidence </li></ul><ul><li>being unable to fly a kite </li></ul><ul><li>win a baseball game </li></ul><ul><li>kick a football. </li></ul><ul><li>Snoopy </li></ul><ul><li>Shermy, </li></ul><ul><li>Patty </li></ul><ul><li>Lucy van Pelt </li></ul><ul><li>17,897 strips published </li></ul>Charlie Brown Side characters
  4. 8. Tintin 3 <ul><li>Created by Georges Remi </li></ul><ul><li>Tintin and the Land of Soviets – 1930 </li></ul><ul><li>Snowy – pet dog </li></ul><ul><li>Captain Haddock – cynical & grumpy </li></ul><ul><li>Prof. Calculus – brilliant but deaf </li></ul><ul><li>Detective twins – Thomson & Thomson </li></ul>Companions
  5. 9. 4. Designing a Cartoon Strip
  6. 10. <ul><li>Inspiration from daily life </li></ul><ul><li>Decent drawing skills </li></ul><ul><li>Social & cultural awareness </li></ul><ul><li>Ability to come up with creative solutions </li></ul><ul><li>Exceptional sense of humour </li></ul>A good cartoonist:
  7. 12. <ul><li>Impetus to electronic media </li></ul><ul><li>Popular references already exist </li></ul><ul><li>Increasing exposure </li></ul><ul><li>Lack of Institutes giving specialization </li></ul><ul><li>Lack of motivation from an early age </li></ul><ul><li>But overall future bright. </li></ul>Indian Cartoon Industry
  8. 13. Commercialization Print Hoardings Logos Mascots Cartoons in advertising
  9. 14. <ul><li>Instantly recognizable </li></ul><ul><li>Increases Brand Awareness </li></ul><ul><li>Targets specific demographics </li></ul><ul><li>Connect with the audiences </li></ul><ul><li>Secondary income through merchandising </li></ul><ul><li>Conceptualized by Sylvester daCunha </li></ul><ul><li>Has led to 2400 % increase in sales </li></ul><ul><li>GBoWR mention for longest running print campaign </li></ul><ul><li>Utterly Butterly Brilliant </li></ul>
  10. 15. <ul><li>Give local flavour </li></ul><ul><li>Become worldwide celebrities </li></ul><ul><li>Entertain crowds </li></ul><ul><li>Make product/event marketable </li></ul>5.2 Logos and Mascots
  11. 17. Prin t to Digital Media <ul><li>Transition of Dennis the Menace, Dick Tracy,Garfield </li></ul><ul><li>Mickey Mouse created in 1928 – the ‘King’ </li></ul><ul><li>Hanna-Barbera - Tom & Jerry and Flintstones </li></ul><ul><li>Disney opted for computer animations </li></ul>
  12. 18. Case Study: Buck Rogers <ul><li>First Appearance -1929 </li></ul><ul><li>Buck Rogers as comic strip </li></ul><ul><li>Buck Rogers, a former air officer </li></ul><ul><li>Print to Radio -1932 </li></ul><ul><li>Buck Rogers aired as a radio serial on CBS </li></ul><ul><li>Program includes marching robots and crash of rocket ship </li></ul>
  13. 19. <ul><li>Radio To Motion Pictures -1939 </li></ul><ul><li>12 episode film serial </li></ul><ul><li>Energy of the original cartoon with larger budget </li></ul><ul><li>Theatrical release named as “Planet Cartoons ” </li></ul>
  14. 20. <ul><li>From the big screen and to our televisions - 1979/81 </li></ul><ul><li>Reborn to theatres </li></ul><ul><li>Aired on NBC as the pilot episode </li></ul>
  15. 21. Survey Analysis <ul><ul><li>Most recognised cartoon – Pikachu </li></ul></ul><ul><li>Least recognised cartoon – Peanuts </li></ul><ul><li>Average popularity: </li></ul><ul><li>Televised toons: 30.45 on 50 </li></ul><ul><li>Comic strip characters:16 on 50 </li></ul><ul><li>Lack of interest about print cartoons </li></ul><ul><li>Television cartoons score heavily over cartoon strips </li></ul>
  16. 22. Survey Analysis <ul><li>Chart-Toppers : Tweety and Dennis the Menace </li></ul><ul><li>Knowledge of both types of cartoons in same proportion </li></ul><ul><li>Increase in awareness of cartoon strips </li></ul><ul><li>Willingness to read more strips </li></ul>
  17. 23. Survey Analysis <ul><li>Cartoon strips overtake televised cartoons. </li></ul><ul><li>Cartoon strips a hit among this group. </li></ul><ul><li>More exposure to cartoon strips during their childhood. </li></ul>
  18. 24. SURVEY ANALYSIS <ul><li>Teletoons more popular than cartoon strips </li></ul><ul><li>Increase in popularity of strip characters like Garfield due to digitalization(movies). </li></ul><ul><li>People more familiar with Teletoons because of easier access. </li></ul><ul><li>Cartoons like Calvin n Hobbes , peanuts suffer because of their restriction to newspapers n magazines. </li></ul><ul><li>Measures have to be taken for revival of cartoon strips. </li></ul>
  19. 25. RECOMMENDATIONS <ul><li>Use of cartoon strips in imparting value education </li></ul><ul><li>Access to strips during library hours </li></ul><ul><li>Textbooks made friendly through introduction of strips </li></ul><ul><li>Teenagers should learn from strips like Common man and Dilbert. </li></ul><ul><li>Improvement in reading skills. </li></ul>
  20. 26. Combining the good of both worlds Webcomics Digitalisation
  21. 27. <ul><li>Decline of the newspaper </li></ul><ul><li>Deeper penetration of electronic media </li></ul><ul><li>Easy access to archives </li></ul><ul><li>Shift in the ‘epicentre’ of the comic strip </li></ul><ul><li>Focus on subject/dialogue </li></ul><ul><li>Social Commentary </li></ul><ul><li>Physical appearances sidelined </li></ul>8.1 Digitalization of cartoon strips
  22. 28. <ul><li>Specifically produced for the Net </li></ul><ul><li>Raw, uninhibited, unadulterated and honest. </li></ul><ul><li>No editor to please </li></ul><ul><li>Provide strong and critical commentary on industrial and political issues </li></ul><ul><li>Development of comics for PsPs and iPODs. </li></ul>8.2 Webcomics

×