Business Blogging for Non-Writers
by couldbe studios on Sep 18, 2010
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If writing doesn’t come naturally to you, starting or maintaining a blog can seem really hard. But writing a blog post doesn’t have to be a literary exercise. If you follow a few simple guidelines ...
If writing doesn’t come naturally to you, starting or maintaining a blog can seem really hard. But writing a blog post doesn’t have to be a literary exercise. If you follow a few simple guidelines you’ll be up and blogging like a pro in no time. - whether writing is your thing or not.
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If writing doesn’t come naturally to you, starting or maintaining a blog can seem really hard. But writing a blog post doesn’t have to be a literary exercise. If you follow a few simple guidelines you’ll be up and blogging like a pro in no time. - whether writing is your thing or not.
I’m going to start by going over some things you should do before you get started with your blog.
When you’re starting a blog, you should do the same thing - only with yourself.
Also, you can see which of your previous posts get the most views. We’ve got an old tutorial we did when Shopify first came out, walking people through the process of setting up their shop. Since then the service has gone through a bunch of changes, but people are still visiting that old article on our site all the time. That’s a perfect article to use for a new update, since obviously it’s something our visitors are interested in.
If you’re starting from scratch, it can be really daunting to hit the Publish button that first time. But don’t spend too long staring at the empty boxes in the Add New Post screen. The only way you’re going to get started is by jumping in!
If you do have a lot of rapid-fire things to say, think about using Twitter or Facebook for quick updates.
Don’t do that. It doesn’t matter what you post, as long as you post something.
If the issue is that you don’t have the time to go in and post on a regular schedule, think about using the post scheduling feature I just talked about to sort of save up a store of posts and then dole them out while you do other things. Set aside maybe an hour a week to write some quick posts and then schedule them.
You can also post from your phone or email, so if you’re on the go you can still update your blog.
And photos are a great way to sort of post without posting. It only takes a second to upload a photo, and it makes a good stand-alone post with very little text.
Punctuation is important. We’ve all seen the difference between Eats, shoots and leaves and Eats shoots and leaves, right?
And even though it’s easy to post from your phone or from email, a blog post is not an IM or a text message. Use complete sentences with complete words in them.
And finally, learn the difference between its and it’s, you’re and your, and there, their and they’re. Those are the most commonly confused words and using them right will make you look smart, I promise.
Be yourself. Just not too much.
Post regularly.
Show & tell about your business.
Throw in some how-to articles.
Use pictures and other media to keep the blog updated when you don’t have a lot to say.
And don’t put it off for too long!