CouchCommerceWelcome to Post PC Commerce            CouchCommerce         automatically converts            online-shops i...
Tablet sales worldwide                                                              200 mio                               ...
Pageviews iPad vs. iPhone                                     US holiday season                    (70+ retailer, 140mio+ ...
Share of website traffic via                               tablets & smartphones                                           ...
The problem with shops facing                      tablet & smartphone traffic                                    Bad usabi...
Why choose a web-app                                         for online-shops?      • Easy adoption to new devices & opera...
Why not choose a native-app                                  for online-shops?      • No direct conversion of incoming web...
95% of all online shopping                                  takes place at home Source: WorldPay Studywww.couchcommerce.co...
Preferred usage: tablet vs. PC                0%             25%        50%         75%    100%  Browsing                 ...
Conversion rates &                       shopping carts (if optimized)                                                    ...
Without CouchCommercewww.couchcommerce.com - @couchcommerce                11
With CouchCommercewww.couchcommerce.com - @couchcommerce                    12
How does                                  CouchCommerce work?                            1. Read categories from online-sh...
Beta sign up                   Sign up for our limited Beta at:              http://couchcommerce.com/sign-up/ CouchCommer...
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CouchCommerce - Welcome to Post PC Commerce

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CouchCommerce automatically converts online-shops into post PC web-apps for tablets, smartphones & Smart TVs!

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CouchCommerce - Welcome to Post PC Commerce

  1. 1. CouchCommerceWelcome to Post PC Commerce CouchCommerce automatically converts online-shops into post PC web-apps for tablets, smartphones & Smart TVs
  2. 2. Tablet sales worldwide 200 mio 150 mio 100 mio 50 mio 2010 0 mio 2011 2012 2016 Android iOS Others Source: IDC Studywww.couchcommerce.com - @couchcommerce 2
  3. 3. Pageviews iPad vs. iPhone US holiday season (70+ retailer, 140mio+ pageviews) Thanksgiving Black Friday Cyber Monday 7 mio 6 mio 5 mio 4 mio 2 mio 1 mio 0 mio 14.11. 16.11. 18.11. 20.11. 22.11. 24.11. 26.11. 28.11. iPhone iPad Source: Compuware APM Studywww.couchcommerce.com - @couchcommerce 3
  4. 4. Share of website traffic via tablets & smartphones Source: Adobe Studywww.couchcommerce.com - @couchcommerce 4
  5. 5. The problem with shops facing tablet & smartphone traffic Bad usability Shops are App-madness slow loading on devices Frustrated Google does customers! Complicated not link into &! native-apps checkout Shops lose turnoverwww.couchcommerce.com - @couchcommerce 5
  6. 6. Why choose a web-app for online-shops? • Easy adoption to new devices & operating systems • Complete control over distribution (no app-store) • Complete visitor tracking is possible • Quick changes are possible • No installation on devices • Direct conversion of online-shop visitors • Fast development - cross platform • Testing and QA can be minimizedwww.couchcommerce.com - @couchcommerce 6
  7. 7. Why not choose a native-app for online-shops? • No direct conversion of incoming web visitors (5-10% of online-shop traffic are already on tablets) • High competition for app store charts (5,000 plus downloads per day needed to get in top 25) • Low flexibility (changes have to be approved by the market place) - quick updates not possible • Users expect an added value from apps (coupons & discounts for retail via app) • Highly fragmented market - new released devices can only be served efficiently by a web-appwww.couchcommerce.com - @couchcommerce 7
  8. 8. 95% of all online shopping takes place at home Source: WorldPay Studywww.couchcommerce.com - @couchcommerce 8
  9. 9. Preferred usage: tablet vs. PC 0% 25% 50% 75% 100% Browsing 64% 31% Shopping 52% 40% Tablet PC Source: OPA Studywww.couchcommerce.com - @couchcommerce 9
  10. 10. Conversion rates & shopping carts (if optimized) 123$ 3% 130$ 2,5% 2,3% 102$ 2% 98$ 80$ 2% 65$ 1% 0,6% 33$ 0% 0$ Smartphones PCs Smartphones PCs Tablets Tablets• Tablets are the trend, because they have a clear context of usage at home• Smartphones are weaker in commerce than tablets - they are better for specialized usage on the go via native-apps Source: Adobe Studywww.couchcommerce.com - @couchcommerce 10
  11. 11. Without CouchCommercewww.couchcommerce.com - @couchcommerce 11
  12. 12. With CouchCommercewww.couchcommerce.com - @couchcommerce 12
  13. 13. How does CouchCommerce work? 1. Read categories from online-shop 2. Import product feed 3. Go-Live Even easier: connect via shop module or pre-integration in SaaS-systemswww.couchcommerce.com - @couchcommerce 13
  14. 14. Beta sign up Sign up for our limited Beta at: http://couchcommerce.com/sign-up/ CouchCommerce GmbH Karmarschstr. 44, 30159 Hannover, Germany mail@couchcommerce.com Twitter @CouchCommerce - Facebook.com/CouchCommercewww.couchcommerce.com - @couchcommerce 14
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