Share of website trafﬁc via tablets & smartphones Source: Adobe Studywww.couchcommerce.com - @couchcommerce 4
The problem with shops facing tablet & smartphone trafﬁc Bad usability Shops are App-madness slow loading on devices Frustrated Google does customers! Complicated not link into &! native-apps checkout Shops lose turnoverwww.couchcommerce.com - @couchcommerce 5
Why choose a web-app for online-shops? • Easy adoption to new devices & operating systems • Complete control over distribution (no app-store) • Complete visitor tracking is possible • Quick changes are possible • No installation on devices • Direct conversion of online-shop visitors • Fast development - cross platform • Testing and QA can be minimizedwww.couchcommerce.com - @couchcommerce 6
Why not choose a native-app for online-shops? • No direct conversion of incoming web visitors (5-10% of online-shop trafﬁc are already on tablets) • High competition for app store charts (5,000 plus downloads per day needed to get in top 25) • Low ﬂexibility (changes have to be approved by the market place) - quick updates not possible • Users expect an added value from apps (coupons & discounts for retail via app) • Highly fragmented market - new released devices can only be served efﬁciently by a web-appwww.couchcommerce.com - @couchcommerce 7
95% of all online shopping takes place at home Source: WorldPay Studywww.couchcommerce.com - @couchcommerce 8
Preferred usage: tablet vs. PC 0% 25% 50% 75% 100% Browsing 64% 31% Shopping 52% 40% Tablet PC Source: OPA Studywww.couchcommerce.com - @couchcommerce 9
Conversion rates & shopping carts (if optimized) 123$ 3% 130$ 2,5% 2,3% 102$ 2% 98$ 80$ 2% 65$ 1% 0,6% 33$ 0% 0$ Smartphones PCs Smartphones PCs Tablets Tablets• Tablets are the trend, because they have a clear context of usage at home• Smartphones are weaker in commerce than tablets - they are better for specialized usage on the go via native-apps Source: Adobe Studywww.couchcommerce.com - @couchcommerce 10
Without CouchCommercewww.couchcommerce.com - @couchcommerce 11
With CouchCommercewww.couchcommerce.com - @couchcommerce 12
How does CouchCommerce work? 1. Read categories from online-shop 2. Import product feed 3. Go-Live Even easier: connect via shop module or pre-integration in SaaS-systemswww.couchcommerce.com - @couchcommerce 13
Beta sign up Sign up for our limited Beta at: http://couchcommerce.com/sign-up/ CouchCommerce GmbH Karmarschstr. 44, 30159 Hannover, Germany email@example.com Twitter @CouchCommerce - Facebook.com/CouchCommercewww.couchcommerce.com - @couchcommerce 14
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