Warren East's presentation

20 years of ARM Warren East October 2010

Multiple Opportunities in Every Room Smart Grid: Managing demand Smart Meter Smart Electrical Car & Connection Micro Energy Generation Energy Information Displays Home Micro- Grid Auto Standby Systems Smart Lighting Smart Appliances Plus Fabric, Physical IP and Development tools

ARM Powered Control4 Suite Systems
4,300 guest rooms with touch & TV control
Door locks to Drapes, Audio Visual
Lighting and HVAC
Mini bar and guest services
Zigbee mesh of over 85,000 devices forming distributed antenna system of over 14 million square feet of coverage
Ubiquitous ARM Powered Environment

1mm 3 Systems A C B University of Michigan Imager and Timer 130nm Cortex-M0 +16KB RAM 65nm UWB Radio 2mm antenna 10 kB Retention RAM 180um ~3fW/bit Cymbet® battery Wireless Sensor Network 8.75mm 3 system 2 x solar cell 0.18 µm CMOS Cortex™-M3 near-threshold 12 µ Ah Li-ion battery Cortex-M0; 65¢ University of Michigan

World’s Biggest ARM Computer? Work supported by the National Science Foundation and University of Wisconsin-Madison 70 bore holes 2.5km deep 60 detectors per string starting 1.5km down 1km 3 of active telescope 4200 ARM powered Neutrino Detector 2.5km 1km

From 1mm 3 to 1km 3 The Architecture for the Digital World 1mm 3 1km 3 2mm 0.7mm 1.2mm 0.35mm 10¢ $1000 Mobile Embedded Consumer Mobile Computing Server Enterprise PC Home HPC

Huge range of applications Equipment Adopting 32-bit ARM Microcontrollers Intelligent toys Energy Efficient Appliances IR Fire Detector Intelligent Vending Tele-parking Utility Meters Exercise Machines

It’s prolific 1998 2010 2020 cores accumulated to date cores accumulated after next 10 yrs

25 years of consistent technology

ARM The Low-Power Solution Company ARM founded 27/11/1990 (Day 21 SWOT)

ARM Core Standard Business Model ARM licenses Partner Partner develops SoC Licence fee covers proportion of development costs Royalty shares by rewarding success. Business Development / Segment Marketing Licence royalty ARM Partner/OEM OEM Customer

Business Model ARM licenses Partner Partner develops SoC Licence fee covers proportion of development costs Royalty shares by rewarding success. Business Development / Segment Marketing Licence royalty ARM Partner/OEM OEM Customer

Vision from the beginning

Enduring culture

Luck Copyright: Divbyzero – Adam Oberman

Luck
Consistently taking advantage of current position and developing an advantageous position for the future
Making our own luck Image source: Free-download-blog.com

Spin-out of ARM’s Vector Signal Processor (Ardbeg) IP and team
Initial funding from ARM
Experienced wireless team (ex-TTPCom)
Cambridge and Leuven (Belgium)
Unique combination of processor and modem expertise
Looking forward: Cognovo – history repeats

Looking forward

Observations
Sustainable lead
Sharing risk and rewards
Nurturing ecosystem
Strong culture & values
Making your own luck
Eye on the future

Warren East's presentation

by James Cotton on Nov 16, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 22

Statistics

Warren East’s presentation — Presentation Transcript