Wordpress Profitability for Agencies, Firms, and Freelancers

Making Wordpress Profitable for Agencies / Freelancers...

Presented By:
Cotton Rohrscheib

Cotton Rohrscheib
Partner / Co-Founder – Pleth, LLC
Offices in Batesville, Jonesboro, and Conway
Founder – Powersite Ministry Solutions
Blogger / Podcaster – The Cotton Club
Over 16yrs Experience (Design, Development)
CSS, HTML, PHP, MySQL
WordPress Theme Design / Coding
WordPress Plugin Design / Coding
Social Media Consulting
facebook.com/cottonr
twitter.com/cottonr
cottonrohrscheib.com

Corporate Overview...
3 Locations: Batesville | Jonesboro | Conway
WordPress, Drupal, MODx, and Custom Development
Mobile App Development
Managed Hosting Solutions (Shared, VPS, etc.)
Email Outsourcing / Archival Solutions
Graphic Design & Print Solutions

Solutions Overview...
Wordpress Installation / Configuration / Migration
Wordpress Theme / Plugin (Design / Development)
Wordpress Core / Plugin Upgrades (hourly, retainer)
Wordpress Security / Backups (mod_security, R1soft)
Wordpress Content Maintenance (hourly, retainer)
SEO / Domain Registrations / etc.

We Have to Be Profitable...

In a Bad Economy or Recession
Businesses will do less marketing.
Usually the first to go is print, radio, television
Fortunately a lot have turned to the web
Marketing & IT are usually cut on front end
Increased Opportunity to Pickup Outsourcing
RFP’s and Bids are looked at closely
We may have to be competitive
Less Time + High Project Turnover Rate
We have to get Creative!

Wordpress is the Best Tool...
Fast Installation
Theme Frameworks Speed Up Design
Plugins Save Hours of Development Time
Open Sourced
Community Driven / Supported
Easy to get Clients Up and Running!

Pimping Ain’t Easy!
You have to be a Salesman
We have to learn to up-sell ourselves
What other services can we provide as Value?
Maintenance / Retainers
Web-Hosting (Managed)
Cloud Based Services
Email Solutions
Search Engine Optimization
Social Media / Consulting

Pay Attention to Client Expectations...

Realize Client Expectations...
I’m Not Coming Up #1 on Google?
Client’s Expectations Are?
Content Management Solution
User Level Access / Management
Easy Management (Pages, Posts, etc.)
3rd Party Application Integration (Social, etc.)
Separate Layers (Design, Content, etc.)
Content Portability (Database)
Functionality Identical to Competitors…
SEO: Top Listings on Google…
Managed Hosting Solutions
Domain Registrations, etc.

Client Expectations Present Opportunities...
Expectations Are Too Dang High!
Going into a New Project
Concise Discovery Processfor Quote
Close Estimation of Development Costs
Avoid Scope Creep / Draw Firm Line
Avoid Slow Content Delivery (Lorem Ipsum)
Offer Some Bundled Services / Options
Specify Exactly What Your Are Delivering
Be Careful w/ Phased Approach (Allow Time)
Define Your Responsibilities

Spelling it Out...

This is why Wordpress is Awesome!

Build Your Own CMS?

But, Do You Code?

There Are Several Options Out There...
But, Wordpress Kicks Ass!

When Clients ask about Wordpress.com...
Addressing .com –vs- .org
Protect Yourself w/ Company Policy
Troubleshooting External Servers = Headache
Explain Mod-Security (XSS Exploits)
Explain Server Maintenance (PHP, MySQL)
Explain Server Security (Apache)
Explain Incremental Backups (Restores)
Explain Core & Plugin Maintenance
Explain Theme Modifications (Frameworks)
Explain Web Hosting

What if Your Website Goes Down?
I Accidentally Overwrote Your WP-Config File…

Why Do We Love Wordpress?

Why Do We Love Wordpress?
Why Do I Love Wordpress?
Too Many Reasons...
Open-Source CMS / Blogging Platform
Huge User Community / Support Base
Huge Theme / Plugin Database
User Driven Innovations / Core Contributions
Tons of Free Support / Tutorials / Training
Easy Management / Maintenance
Easy Design / Development
Portability (PHP, MySQL)
Many, Many, More…

Wordpress Plugins...

Billions of People Use My CMS!!
Wordpress Plugins!
The Easiest Way to Add Functionality…
Plugins Rule!
Large Free Searchable Database
Plugin for Every Possible Scenario
Integrate 3rd Party Solutions, Applications
Increase Functionality
Plugins are Contributed / Managed by Users
Premium Plugins also available!
Add E-Commerce, Podcast, Calendar, etc.
New Plugins Released Daily
Plugins Replace Hours of Development

Wordpress Premium Plugins!

Wordpress Themes

Wordpress Themes
I Customized a Wordpress Theme to Showcase My Love for Kittens & the Banjo…
Wordpress Themes
Controls the Entire Design
Driven by CSS, HTML, PHP
Large Database of Free Themes
Easy Custom Theme Development
Premium Themes are Available Online
Theme Frameworks Extend Wordpress
Easy Wordpress Widget Controls
Many Themes Integrate jQuery
Large Theme Support Community
Design & Content are Separate

Premium Themes - Frameworks
Premium Products
Woo Themes
Thesis
Studiopress / Genesis Framework
Premium Themes Offer Incredible Value…
Excellent Starter Designs
Fast Customization, Fully Widgeted

Revenue Opportunities w/ Wordpress...

Wordpress Selling Points...
#WINNING!
Wordpress Selling Points-
Most Recognizable Open-Source CMS
Largest Support Community / User Base Today
Easy Production (Installation, Design, etc.)
No Licensing Fees / Renewals
Contributions / Enhancements Added Daily
Abundant Training Materials (Books, Videos, etc.)
Portability (Transfer / Migrate New Accounts)
Open Source (Linux, Windows, etc.)
Data Stored in MySQL Database

Revenue Opportunities...
Wordpress Migration
Wordpress Setup (Installation, Configuration)
Wordpress Plugins (Development, Installations)
Wordpress Theme Installation (Configuration)
Wordpress Theme Development (Design, Coding)
Wordpress Usability Testing / Consulting
Wordpress Content Requests (Maintenance, Retainers)
Wordpress Core / Plugin Maintenance (Upgrades, Retainer)
Wordpress Hosting (Backups, Security, etc.)

Billable Hours & Retainers...
WP Core / Plugin Upgrades (Maintenance Retainers)
Utilize Entry-Level Team Members (Advanced Rate)
Theme Framework Enhancements (Hourly Rate)
Content Maintenance (Requests / Retainers)
E-Commerce Management (Retainers)
Podcast Management (Retainers)
Develop Premium Wordpress Plugins & Themes (Resale)
Bundle Plugin Installations & Configurations - ex. SEO
Reduce Developer Time…

Other Revenue Opportunities
Other Opportunities...
Business Class Email Solutions (Cloud, Exchange)
Managed Hosting Solutions (VPS, Shared, Dedicated)
Cloud Based Storage / Disaster Recovery
Graphic Design / Print / Corporate Identity
SEO / SEP (Search Engine Optimization / Promotion)
Content Creation / Digital Photography / Video Production
Social Media Consulting / Integration / Training
Mobile Development / Native Applications
Domain Registration, SSL, Email Marketing, etc.

That’s All Folks!

Cotton Rohrscheib
Partner / Co-Founder – Pleth, LLC
Offices in Batesville, Jonesboro, and Conway
Founder – Powersite Ministry Solutions
Blogger / Podcaster – The Cotton Club
Over 16yrs Experience (Design, Development)
CSS, HTML, PHP, MySQL
WordPress Theme Design / Coding
WordPress Plugin Design / Coding
Social Media Consulting
facebook.com/cottonr
twitter.com/cottonr
cottonrohrscheib.com

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Wordpress Profitability for Agencies, Firms, and Freelancers

by Cotton Rohrscheib on Jul 30, 2011

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Wordpress Profitability for Agencies, Firms, and Freelancers — Presentation Transcript