NWA Techfest 2012: Genesis Framework

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This is a presentation that I did at NWA Techfest in Fayetteville, Arkansas at the University of Arkansas Global Campus. The topic was on Genesis Framework. I also did a demo of Genesis

This is a presentation that I did at NWA Techfest in Fayetteville, Arkansas at the University of Arkansas Global Campus. The topic was on Genesis Framework. I also did a demo of Genesis

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  • At 5 Months Old, he already knows his way around the ipad…\n
  • This is Spencer…\n
  • Did you know that last year 22 of every 100 \ndomains registered in the United States \nran on WordPress? \n
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  • Did you know that last year 22 of every 100 \ndomains registered in the United States \nran on WordPress? \n
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  • Advantages to using Theme Frameworks\n
  • Advantages to using Theme Frameworks\n
  • Advantages to using Theme Frameworks\n
  • Advantages to using Theme Frameworks\n
  • Advantages to using Theme Frameworks\n
  • Advantages to using Theme Frameworks\n
  • Advantages to using Theme Frameworks\n
  • Advantages to using Theme Frameworks\n
  • There are several “premium” wordpress theme frameworks on the market, these are just a few w/ pricing…\n
  • For the sake of this presentation we are going to talk about Genesis Framework because that’s primarily what I work with on a daily basis. \n
  • Mashable calls Genesis the "best of the best" \namong WordPress premium frameworks. \n\nIt's no wonder over 75,000 online publishers trust Genesis \nto provide a solid foundation for their sites.\n
  • Mashable calls Genesis the "best of the best" \namong WordPress premium frameworks. \n\nIt's no wonder over 75,000 online publishers trust Genesis \nto provide a solid foundation for their sites.\n
  • Mashable calls Genesis the "best of the best" \namong WordPress premium frameworks. \n\nIt's no wonder over 75,000 online publishers trust Genesis \nto provide a solid foundation for their sites.\n
  • Mashable calls Genesis the "best of the best" \namong WordPress premium frameworks. \n\nIt's no wonder over 75,000 online publishers trust Genesis \nto provide a solid foundation for their sites.\n
  • How Genesis Relates to Your Website…\n
  • These are some of the reasons I really like Genesis\n
  • These are some of the reasons I really like Genesis\n
  • These are some of the reasons I really like Genesis\n
  • These are some of the reasons I really like Genesis\n
  • These are some of the reasons I really like Genesis\n
  • These are some of the reasons I really like Genesis\n
  • This is an overview of what we are getting ready to do live via my sandbox: http://farm.cottonrohrscheib.com \n
  • This is an overview of what we are getting ready to do live via my sandbox: http://farm.cottonrohrscheib.com \n
  • This is an overview of what we are getting ready to do live via my sandbox: http://farm.cottonrohrscheib.com \n
  • This is an overview of what we are getting ready to do live via my sandbox: http://farm.cottonrohrscheib.com \n
  • This is an overview of what we are getting ready to do live via my sandbox: http://farm.cottonrohrscheib.com \n
  • This is an overview of what we are getting ready to do live via my sandbox: http://farm.cottonrohrscheib.com \n
  • At this point in the presentation we are going to stop the powerpoint and switch over into a live demo of Genesis Framework in action. http://farm.cottonrohrscheib.com\n
  • At this point we will return from the demonstration and answer any questions anyone might have…\n
  • At this point we will return from the demonstration and answer any questions anyone might have…\n
  • At this point we will return from the demonstration and answer any questions anyone might have…\n
  • At this point we will return from the demonstration and answer any questions anyone might have…\n
  • Prize Packages: 1 Free Genesis + Child Theme\n
  • Prize Packages: 1 Free Genesis + Child Theme\n
  • Prize Packages: 1 Free Genesis + Child Theme\n
  • Prize Packages: 1 Free Genesis + Child Theme\n
  • Prize Packages: 1 Free Genesis + Child Theme\n
  • Please feel free to connect w/ me at any of the following locations online…\n
  • Please feel free to connect w/ me at any of the following locations online…\n
  • Please feel free to connect w/ me at any of the following locations online…\n
  • Please feel free to connect w/ me at any of the following locations online…\n

Transcript

  • 1. Rapid Project Deployment: Genesis Framework w/ Cotton Rohrscheib Partner / Co-Founder: Pleth, LLC B AT E S V I L L E | JONESBORO | C O N W AY
  • 2. Cotton Rohrscheib: About Me B AT E S V I L L E | JONESBORO | C O N W AY
  • 3. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC B AT E S V I L L E | JONESBORO | C O N W AY
  • 4. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency B AT E S V I L L E | JONESBORO | C O N W AY
  • 5. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency• Emphasis: Managed Web Hosting, Development B AT E S V I L L E | JONESBORO | C O N W AY
  • 6. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency• Emphasis: Managed Web Hosting, Development• Approach: Custom, Mobile, Drupal, and WordPress B AT E S V I L L E | JONESBORO | C O N W AY
  • 7. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency• Emphasis: Managed Web Hosting, Development• Approach: Custom, Mobile, Drupal, and WordPress• Office Locations: Batesville, Jonesboro, Conway B AT E S V I L L E | JONESBORO | C O N W AY
  • 8. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency• Emphasis: Managed Web Hosting, Development• Approach: Custom, Mobile, Drupal, and WordPress• Office Locations: Batesville, Jonesboro, Conway• Over 15yrs Experience w/ SMB, Celebrity, Fortune 500 B AT E S V I L L E | JONESBORO | C O N W AY
  • 9. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency• Emphasis: Managed Web Hosting, Development• Approach: Custom, Mobile, Drupal, and WordPress• Office Locations: Batesville, Jonesboro, Conway• Over 15yrs Experience w/ SMB, Celebrity, Fortune 500• Currently Manage Hundreds of WordPress Projects B AT E S V I L L E | JONESBORO | C O N W AY
  • 10. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency• Emphasis: Managed Web Hosting, Development• Approach: Custom, Mobile, Drupal, and WordPress• Office Locations: Batesville, Jonesboro, Conway• Over 15yrs Experience w/ SMB, Celebrity, Fortune 500• Currently Manage Hundreds of WordPress Projects• Involved in Various Other Startups… B AT E S V I L L E | JONESBORO | C O N W AY
  • 11. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency• Emphasis: Managed Web Hosting, Development• Approach: Custom, Mobile, Drupal, and WordPress• Office Locations: Batesville, Jonesboro, Conway• Over 15yrs Experience w/ SMB, Celebrity, Fortune 500• Currently Manage Hundreds of WordPress Projects• Involved in Various Other Startups…• Recently Became a Dad… B AT E S V I L L E | JONESBORO | C O N W AY
  • 12. I Became a Dad in 2012… B AT E S V I L L E | JONESBORO | C O N W AY
  • 13. I Became a Dad in 2012…• I Had Never Changed a Diaper… B AT E S V I L L E | JONESBORO | C O N W AY
  • 14. I Became a Dad in 2012…• I Had Never Changed a Diaper…• I Had Never Been Peed On… B AT E S V I L L E | JONESBORO | C O N W AY
  • 15. I Became a Dad in 2012…• I Had Never Changed a Diaper…• I Had Never Been Peed On…• I Had Never Traveled w/ a Baby… B AT E S V I L L E | JONESBORO | C O N W AY
  • 16. I Became a Dad in 2012…• I Had Never Changed a Diaper…• I Had Never Been Peed On…• I Had Never Traveled w/ a Baby…• I Had Never Fed a Baby… B AT E S V I L L E | JONESBORO | C O N W AY
  • 17. I Became a Dad in 2012…• I Had Never Changed a Diaper…• I Had Never Been Peed On…• I Had Never Traveled w/ a Baby…• I Had Never Fed a Baby…• I Had No Idea Babies Needed to be Burped… B AT E S V I L L E | JONESBORO | C O N W AY
  • 18. I Became a Dad in 2012…• I Had Never Changed a Diaper…• I Had Never Been Peed On…• I Had Never Traveled w/ a Baby…• I Had Never Fed a Baby…• I Had No Idea Babies Needed to be Burped…• I Had Never Burped a Baby… B AT E S V I L L E | JONESBORO | C O N W AY
  • 19. I Became a Dad in 2012…• I Had Never Changed a Diaper…• I Had Never Been Peed On…• I Had Never Traveled w/ a Baby…• I Had Never Fed a Baby…• I Had No Idea Babies Needed to be Burped…• I Had Never Burped a Baby…• I Had Never Been Spit Up On… B AT E S V I L L E | JONESBORO | C O N W AY
  • 20. I Became a Dad in 2012…• I Had Never Changed a Diaper…• I Had Never Been Peed On…• I Had Never Traveled w/ a Baby…• I Had Never Fed a Baby…• I Had No Idea Babies Needed to be Burped…• I Had Never Burped a Baby…• I Had Never Been Spit Up On…• I Had No Idea How Awesome My Wife Was… B AT E S V I L L E | JONESBORO | C O N W AY
  • 21. B AT E S V I L L E | JONESBORO | C O N W AY
  • 22. B AT E S V I L L E | JONESBORO | C O N W AY
  • 23. B AT E S V I L L E | JONESBORO | C O N W AY
  • 24. Did you know that last year 22 of every 100domains registered in the United Statesran on WordPress? B AT E S V I L L E | JONESBORO | C O N W AY
  • 25. 7 B AT E S V I L L E | JONESBORO | C O N W AY
  • 26. B AT E S V I L L E | JONESBORO | C O N W AY
  • 27. Why Wordpress? 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 28. Why Wordpress?1. Open Source Core (Constantly Improving) 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 29. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design) 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 30. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design)3. Community: Tons of Free Plugins, Themes, Inspiration 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 31. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design)3. Community: Tons of Free Plugins, Themes, Inspiration4. Rapid Deployment: More Projects = More Money! 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 32. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design)3. Community: Tons of Free Plugins, Themes, Inspiration4. Rapid Deployment: More Projects = More Money!5. Comfort Zone: Reliability & Familiarity 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 33. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design)3. Community: Tons of Free Plugins, Themes, Inspiration4. Rapid Deployment: More Projects = More Money!5. Comfort Zone: Reliability & Familiarity6. Client Satisfaction & Adoption 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 34. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design)3. Community: Tons of Free Plugins, Themes, Inspiration4. Rapid Deployment: More Projects = More Money!5. Comfort Zone: Reliability & Familiarity6. Client Satisfaction & Adoption7. Scalability 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 35. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design)3. Community: Tons of Free Plugins, Themes, Inspiration4. Rapid Deployment: More Projects = More Money!5. Comfort Zone: Reliability & Familiarity6. Client Satisfaction & Adoption7. Scalability8. Management (ManageWP) 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 36. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design)3. Community: Tons of Free Plugins, Themes, Inspiration4. Rapid Deployment: More Projects = More Money!5. Comfort Zone: Reliability & Familiarity6. Client Satisfaction & Adoption7. Scalability8. Management (ManageWP)9. Name Recognition 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 37. Why Wordpress?1. Open Source Core (Constantly Improving)2. Architecture: Separate Layers (Core, Framework, Function, Design)3. Community: Tons of Free Plugins, Themes, Inspiration4. Rapid Deployment: More Projects = More Money!5. Comfort Zone: Reliability & Familiarity6. Client Satisfaction & Adoption7. Scalability8. Management (ManageWP)9. Name Recognition10. Simplicity 9 B AT E S V I L L E | JONESBORO | C O N W AY
  • 38. Overview: Theme Frameworks B AT E S V I L L E | JONESBORO | C O N W AY
  • 39. Overview: Theme Frameworks1. Parent / Child Relational Themes B AT E S V I L L E | JONESBORO | C O N W AY
  • 40. Overview: Theme Frameworks1. Parent / Child Relational Themes2. Project Layers = Core + Framework + Child Theme + Plugins B AT E S V I L L E | JONESBORO | C O N W AY
  • 41. Overview: Theme Frameworks1. Parent / Child Relational Themes2. Project Layers = Core + Framework + Child Theme + Plugins3. Framework Extends Functionality / Flexibility B AT E S V I L L E | JONESBORO | C O N W AY
  • 42. Overview: Theme Frameworks1. Parent / Child Relational Themes2. Project Layers = Core + Framework + Child Theme + Plugins3. Framework Extends Functionality / Flexibility4. Framework Specific Plugins = Opportunity!! B AT E S V I L L E | JONESBORO | C O N W AY
  • 43. Overview: Theme Frameworks1. Parent / Child Relational Themes2. Project Layers = Core + Framework + Child Theme + Plugins3. Framework Extends Functionality / Flexibility4. Framework Specific Plugins = Opportunity!!5. Framework Specific Child Themes = Opportunity!! B AT E S V I L L E | JONESBORO | C O N W AY
  • 44. Overview: Theme Frameworks1. Parent / Child Relational Themes2. Project Layers = Core + Framework + Child Theme + Plugins3. Framework Extends Functionality / Flexibility4. Framework Specific Plugins = Opportunity!!5. Framework Specific Child Themes = Opportunity!!6. Frameworks Reduce Development Time B AT E S V I L L E | JONESBORO | C O N W AY
  • 45. Overview: Theme Frameworks1. Parent / Child Relational Themes2. Project Layers = Core + Framework + Child Theme + Plugins3. Framework Extends Functionality / Flexibility4. Framework Specific Plugins = Opportunity!!5. Framework Specific Child Themes = Opportunity!!6. Frameworks Reduce Development Time7. Frameworks Deliver a More Scalable Solution B AT E S V I L L E | JONESBORO | C O N W AY
  • 46. Overview: Theme Frameworks1. Parent / Child Relational Themes2. Project Layers = Core + Framework + Child Theme + Plugins3. Framework Extends Functionality / Flexibility4. Framework Specific Plugins = Opportunity!!5. Framework Specific Child Themes = Opportunity!!6. Frameworks Reduce Development Time7. Frameworks Deliver a More Scalable Solution8. Constant Evolution: Framework & Child Theme Upgrades B AT E S V I L L E | JONESBORO | C O N W AY
  • 47. B AT E S V I L L E | JONESBORO | C O N W AY
  • 48. B AT E S V I L L E | JONESBORO | C O N W AY
  • 49. B AT E S V I L L E | JONESBORO | C O N W AY
  • 50. Mashable calls Genesis the "best of the best"among WordPress premium frameworks. B AT E S V I L L E | JONESBORO | C O N W AY
  • 51. Mashable calls Genesis the "best of the best"among WordPress premium frameworks.Its no wonder over 75,000 online publishers trust Genesisto provide a solid foundation for their sites. B AT E S V I L L E | JONESBORO | C O N W AY
  • 52. B AT E S V I L L E | JONESBORO | C O N W AY
  • 53. Genesis Framework: Advantages B AT E S V I L L E | JONESBORO | C O N W AY
  • 54. Genesis Framework: Advantages1. Genesis has Integrated SEOM Functionality B AT E S V I L L E | JONESBORO | C O N W AY
  • 55. Genesis Framework: Advantages1. Genesis has Integrated SEOM Functionality2. Genesis has Great Looking Turn-Key Designs (Starters) B AT E S V I L L E | JONESBORO | C O N W AY
  • 56. Genesis Framework: Advantages1. Genesis has Integrated SEOM Functionality2. Genesis has Great Looking Turn-Key Designs (Starters)3. Genesis has Unlimited Support, Updates, etc. B AT E S V I L L E | JONESBORO | C O N W AY
  • 57. Genesis Framework: Advantages1. Genesis has Integrated SEOM Functionality2. Genesis has Great Looking Turn-Key Designs (Starters)3. Genesis has Unlimited Support, Updates, etc.4. Genesis has State of the Art Security B AT E S V I L L E | JONESBORO | C O N W AY
  • 58. Genesis Framework: Advantages1. Genesis has Integrated SEOM Functionality2. Genesis has Great Looking Turn-Key Designs (Starters)3. Genesis has Unlimited Support, Updates, etc.4. Genesis has State of the Art Security5. Genesis has Incredible Flexibility B AT E S V I L L E | JONESBORO | C O N W AY
  • 59. Genesis Framework: Advantages1. Genesis has Integrated SEOM Functionality2. Genesis has Great Looking Turn-Key Designs (Starters)3. Genesis has Unlimited Support, Updates, etc.4. Genesis has State of the Art Security5. Genesis has Incredible Flexibility6. Genesis has Brilliant Developer Community B AT E S V I L L E | JONESBORO | C O N W AY
  • 60. Genesis Framework: Demo B AT E S V I L L E | JONESBORO | C O N W AY
  • 61. Genesis Framework: Demo1. Standard Wordpress Core Installation - stable release B AT E S V I L L E | JONESBORO | C O N W AY
  • 62. Genesis Framework: Demo1. Standard Wordpress Core Installation - stable release2. Standard Wordpress Core Plugins – your choice B AT E S V I L L E | JONESBORO | C O N W AY
  • 63. Genesis Framework: Demo1. Standard Wordpress Core Installation - stable release2. Standard Wordpress Core Plugins – your choice3. StudioPress Genesis Framework - wp-content/themes B AT E S V I L L E | JONESBORO | C O N W AY
  • 64. Genesis Framework: Demo1. Standard Wordpress Core Installation - stable release2. Standard Wordpress Core Plugins – your choice3. StudioPress Genesis Framework - wp-content/themes4. StudioPress Genesis Child Theme - wp-content/themes B AT E S V I L L E | JONESBORO | C O N W AY
  • 65. Genesis Framework: Demo1. Standard Wordpress Core Installation - stable release2. Standard Wordpress Core Plugins – your choice3. StudioPress Genesis Framework - wp-content/themes4. StudioPress Genesis Child Theme - wp-content/themes5. StudioPress Genesis Plugins – wp-content/plugins B AT E S V I L L E | JONESBORO | C O N W AY
  • 66. Genesis Framework: Demo1. Standard Wordpress Core Installation - stable release2. Standard Wordpress Core Plugins – your choice3. StudioPress Genesis Framework - wp-content/themes4. StudioPress Genesis Child Theme - wp-content/themes5. StudioPress Genesis Plugins – wp-content/plugins6. Assumptions: Client Content / Graphics, etc. B AT E S V I L L E | JONESBORO | C O N W AY
  • 67. Sandbox URL:farm.cottonrohrscheib.com B AT E S V I L L E | JONESBORO | C O N W AY
  • 68. Genesis Framework: Discussion B AT E S V I L L E | JONESBORO | C O N W AY
  • 69. Genesis Framework: Discussion1. Review of Demonstration B AT E S V I L L E | JONESBORO | C O N W AY
  • 70. Genesis Framework: Discussion1. Review of Demonstration2. Questions & Answers B AT E S V I L L E | JONESBORO | C O N W AY
  • 71. Genesis Framework: Discussion1. Review of Demonstration2. Questions & Answers3. Bonus: Extending Genesis (Plugins) B AT E S V I L L E | JONESBORO | C O N W AY
  • 72. Genesis Framework: Discussion1. Review of Demonstration2. Questions & Answers3. Bonus: Extending Genesis (Plugins)4. Bonus: Extending Genesis (Hooks) B AT E S V I L L E | JONESBORO | C O N W AY
  • 73. Genesis Framework: FREEBIES!!! 1. First Person to Tweet… 2. Fifth Person to Tweet… • Prize Package(s): One Free Copy of Genesis Framework w/ (1) Child Theme of Your Choosing B AT E S V I L L E | JONESBORO | C O N W AY
  • 74. Genesis Framework: FREEBIES!!! 1. First Person to Tweet… 2. Fifth Person to Tweet… • Prize Package(s): One Free Copy of Genesis Framework w/ (1) Child Theme of Your Choosing B AT E S V I L L E | JONESBORO | C O N W AY
  • 75. Genesis Framework: FREEBIES!!! 1. First Person to Tweet… 2. Fifth Person to Tweet… B AT E S V I L L E | JONESBORO | C O N W AY
  • 76. Genesis Framework: FREEBIES!!! 1. First Person to Tweet… 2. Fifth Person to Tweet… • Prize Package(s): One Free Copy of Genesis Framework w/ (1) Child Theme of Your Choosing B AT E S V I L L E | JONESBORO | C O N W AY
  • 77. I just watched @CottonR build a website using @StudioPressGenesis Framework for #Wordpress at #NWATECHFEST B AT E S V I L L E | JONESBORO | C O N W AY
  • 78. Cotton Rohrscheib: Let’s Connect… B AT E S V I L L E | JONESBORO | C O N W AY
  • 79. Cotton Rohrscheib: Let’s Connect…1. http://twitter.com/cottonr B AT E S V I L L E | JONESBORO | C O N W AY
  • 80. Cotton Rohrscheib: Let’s Connect…1. http://twitter.com/cottonr2. http://facebook.com/cottonr B AT E S V I L L E | JONESBORO | C O N W AY
  • 81. Cotton Rohrscheib: Let’s Connect…1. http://twitter.com/cottonr2. http://facebook.com/cottonr3. http://cottonrohrscheib.com B AT E S V I L L E | JONESBORO | C O N W AY
  • 82. Cotton Rohrscheib: Let’s Connect…1. http://twitter.com/cottonr2. http://facebook.com/cottonr3. http://cottonrohrscheib.com4. http://pleth.com B AT E S V I L L E | JONESBORO | C O N W AY