Your SlideShare is downloading. ×
0
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Representation ideas for case study and active audience
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Representation ideas for case study and active audience

2,133

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,133
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using the marking criteria award the essay the most appropriate grade. Be honest!<br />Using the language from the marking criteria to write down why you have awarded them these marks.<br />Write down one way they could improve (look at the level above the awarded mark).<br />
  • 2.
  • 3. Learning Objective<br />To explore how different audiences respond to representations differently and why.<br />
  • 4. Match the images with the correct representational theories…..<br />Positive<br />Negative<br />Active<br />Passive<br />Progressive<br />Problematic<br />Tokenism<br />
  • 5. What example of tokenism for teenagers can you think of? <br />Clue: PSB/Alternative Representations.<br />
  • 6. Skins<br />Who is the target audience? (Age Range)<br />How do you think most teenagers respond to Skins? Do they enjoy it? Positive? Negative?<br />Why is it so popular with young people?<br />How would adults respond differently to Skins than teenagers.<br />
  • 7. BBC News<br />Who is the target audience? (Age Range)<br />Why do adults watch The News?<br />How do teenagers (youth audience) respond differently to BBC News than the target audience?<br />
  • 8. Active Audience<br />Texts are interpreted differently by the active audience, bringing their own experiences, values, ideologies and identities to each media text.<br />How does this affect representations then?<br />
  • 9. How do you feel about this image?<br />
  • 10. How do OAP’s feel about this image?<br />
  • 11. Uses and Gratification Theory<br />Actively choosing media texts to meet an audiences needs.<br />
  • 12. Why do people watch The News?<br />Uses and Gratifications<br />Information, Learning, Personal Identity, Social Interaction, Entertainment, Provide a sense of humour, reward from work, escapism, focus to discuss current affairs, moral/social issues.<br />
  • 13. Choose a Media Text<br />Using the uses and gratification theory – why do audiences consume the text?<br />
  • 14. Question<br />Representations are there for a reason and responded to accordingly. Using what you have learnt today, discuss.<br />
  • 15.
  • 16. Homework<br />Choose a representation you can base your case study. You will use this information to answer MEST 3: Section B in your exam.<br />A range of different media products from the three platforms<br />Detailed examples from particular media products<br />Evidence of research into media debates and issues and relevant wider contexts<br />Theory used to explain and support<br />A real interest in the case study they had chosen to do, evidenced by engagement with the products and issues and their own opinions. <br />Don’t write everything they know about their case study but focus the questions. <br />Detailed examples to support the points made, with detailed referenced to particular media products – rather than just general examples.<br />They show range in their answers – genres, platforms and institutions.<br />Have a clear focus – use one case study (not lots!).<br />Applying media issues and debates, what does their case study suggest are the current issues in the media?<br />Applying relevant media theories to their case study and media products - don’t just list theories. <br />Up to date issues and theories.<br />Candidates rewarded for using their own case studies. <br />
  • 17. Examples<br />Person, Place, Event<br />Refuges in British Newspapers and British TV.<br />LA in Hollywood Films and TV<br />Celebrities in Newspapers and Magazines<br />Teenagers in TV Soap Opera’s<br />How the Travelling Community is represented.<br />Try to avoid Clichés (women/masculinity etc)<br />Pick something which interests you.<br />(Social Group/Place is represented across Print, Broadcasting and E-Media)<br />
  • 18. Homework<br />Decide on a representation case study for next MEST 3 Section B Lesson.<br />(10th October).<br />

×