This document provides guidance and questions for students to analyze representations across different media platforms and audiences. It discusses how representations are constructed for particular target audiences and how different audiences may interpret and respond to representations differently based on their own experiences and identities. Students are asked to choose a representation to use as a case study for analyzing how it is portrayed across print, broadcast, and online media, and how different audiences may view it.

1. Using the marking criteria award the essay the most appropriate grade. Be honest! Using the language from the marking criteria to write down why you have awarded them these marks. Write down one way they could improve (look at the level above the awarded mark).

3. Learning Objective To explore how different audiences respond to representations differently and why.

4. Match the images with the correct representational theories….. Positive Negative Active Passive Progressive Problematic Tokenism

5. What example of tokenism for teenagers can you think of? Clue: PSB/Alternative Representations.

6. Skins Who is the target audience? (Age Range) How do you think most teenagers respond to Skins? Do they enjoy it? Positive? Negative? Why is it so popular with young people? How would adults respond differently to Skins than teenagers.

7. BBC News Who is the target audience? (Age Range) Why do adults watch The News? How do teenagers (youth audience) respond differently to BBC News than the target audience?

8. Active Audience Texts are interpreted differently by the active audience, bringing their own experiences, values, ideologies and identities to each media text. How does this affect representations then?

9. How do you feel about this image?

10. How do OAP’s feel about this image?

11. Uses and Gratification Theory Actively choosing media texts to meet an audiences needs.

12. Why do people watch The News? Uses and Gratifications Information, Learning, Personal Identity, Social Interaction, Entertainment, Provide a sense of humour, reward from work, escapism, focus to discuss current affairs, moral/social issues.

13. Choose a Media Text Using the uses and gratification theory – why do audiences consume the text?

14. Question Representations are there for a reason and responded to accordingly. Using what you have learnt today, discuss.

16. Homework Choose a representation you can base your case study. You will use this information to answer MEST 3: Section B in your exam. A range of different media products from the three platforms Detailed examples from particular media products Evidence of research into media debates and issues and relevant wider contexts Theory used to explain and support A real interest in the case study they had chosen to do, evidenced by engagement with the products and issues and their own opinions. Don’t write everything they know about their case study but focus the questions. Detailed examples to support the points made, with detailed referenced to particular media products – rather than just general examples. They show range in their answers – genres, platforms and institutions. Have a clear focus – use one case study (not lots!). Applying media issues and debates, what does their case study suggest are the current issues in the media? Applying relevant media theories to their case study and media products - don’t just list theories. Up to date issues and theories. Candidates rewarded for using their own case studies.

17. Examples Person, Place, Event Refuges in British Newspapers and British TV. LA in Hollywood Films and TV Celebrities in Newspapers and Magazines Teenagers in TV Soap Opera’s How the Travelling Community is represented. Try to avoid Clichés (women/masculinity etc) Pick something which interests you. (Social Group/Place is represented across Print, Broadcasting and E-Media)

18. Homework Decide on a representation case study for next MEST 3 Section B Lesson. (10th October).