Cathy Scott Presentation, Best Friends Animal Society
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Cathy Scott Presentation, Best Friends Animal Society

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Social media presentation by Cathy Scott, staff writer for @BFAS website & magazine, author of Pawprints of Katrina, true crime author of such books as The Killing of Tupac, Biggie Smalls, Death in ...

Social media presentation by Cathy Scott, staff writer for @BFAS website & magazine, author of Pawprints of Katrina, true crime author of such books as The Killing of Tupac, Biggie Smalls, Death in the Desert, news hound & social media junkie.
Pictured, Sissy, a puppy mill rescue, two dogs from Hurricane Katrina and other rescued dogs.

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  • Cathy

Cathy Scott Presentation, Best Friends Animal Society Cathy Scott Presentation, Best Friends Animal Society Presentation Transcript

  • Network Volunteer News Writers’ Meeting Wednesday, March 17, 2010 Hosted by: Denise LeBeau & Jennifer Hayes
  • Cathy Scott … Best Friends Staff Writer, Author & Social Media Junkie
  • Branding: Be Consistent
    • CathyScott.com
    • CathyScott.blogspot.com
    • Twitter.com/CathyScott
    • Linkedin.com/in/cathyscott
    • myspace.com/cathyscott3
    • [email_address]
    • [email_address]
    • Facebook.com/CathyScott10
    • Be picky about your avatar
  •  
  • How I got started on Twitter: Hammertime
  • Tweeting a Book
  • Tweeting Events & Causes: for example, Ali MacGraw for book signing
  • Saving Bella on Twitter
    • “ URGENT: Very Small Spayed Female Chihuahua Needs Rescue/Adoption”
  • A boy and his pig
    • Going viral:
    • Splashing new media
    • to right a wrong.
    Anthony & Loopey
  • Do’s and Don’ts (or Twittetiquette)
    • Be professional; remember, everyone can hear you
    • Keep politics to yourself
    • Be personal but to a point
    • Be subtle (not too cheesy)
    • The “who cares” factor
    • Don’t over-market
  • Tips
    • Use hashtags (eg, #pets, #fb, #li)
    • Retweet often (RT)
    • Connect Twitter to Facebook, LinkedIn, MySpace, etc.
    • RSS feed
    • It's all about connectivity
  • Most of all, Have Fun! And don’t forget to follow @SocialMediaDog, @BFNetwork & @BFAS
  • News Writer Updates
    • Cheri Moon to Network Charities/
    • Jennifer Hayes back
    • Send questions/front page submissions to jenniferh@bestfriends.org
    • Sign up to receive BFNV group alerts
    • Remember to report your volunteer hours
    • Upcoming news writer meetings:
      • Editorial training: April 20
      • Monthly news writer call: April 21
    • THANK YOU!