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Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
Cathy Scott Presentation, Best Friends Animal Society
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Cathy Scott Presentation, Best Friends Animal Society

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Social media presentation by Cathy Scott, staff writer for @BFAS website & magazine, author of Pawprints of Katrina, true crime author of such books as The Killing of Tupac, Biggie Smalls, Death in …

Social media presentation by Cathy Scott, staff writer for @BFAS website & magazine, author of Pawprints of Katrina, true crime author of such books as The Killing of Tupac, Biggie Smalls, Death in the Desert, news hound & social media junkie.
Pictured, Sissy, a puppy mill rescue, two dogs from Hurricane Katrina and other rescued dogs.

Published in: Lifestyle, Technology
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  • Cathy
  • Transcript

    • 1. Network Volunteer News Writers’ Meeting Wednesday, March 17, 2010 Hosted by: Denise LeBeau & Jennifer Hayes
    • 2. Cathy Scott … Best Friends Staff Writer, Author & Social Media Junkie
    • 3. Branding: Be Consistent <ul><li>CathyScott.com </li></ul><ul><li>CathyScott.blogspot.com </li></ul><ul><li>Twitter.com/CathyScott </li></ul><ul><li>Linkedin.com/in/cathyscott </li></ul><ul><li>myspace.com/cathyscott3 </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook.com/CathyScott10 </li></ul><ul><li>Be picky about your avatar </li></ul>
    • 4. &nbsp;
    • 5. How I got started on Twitter: Hammertime
    • 6. Tweeting a Book
    • 7. Tweeting Events &amp; Causes: for example, Ali MacGraw for book signing
    • 8. Saving Bella on Twitter <ul><li>“ URGENT: Very Small Spayed Female Chihuahua Needs Rescue/Adoption” </li></ul>
    • 9. A boy and his pig <ul><li>Going viral: </li></ul><ul><li>Splashing new media </li></ul><ul><li>to right a wrong. </li></ul>Anthony &amp; Loopey
    • 10. Do’s and Don’ts (or Twittetiquette) <ul><li>Be professional; remember, everyone can hear you </li></ul><ul><li>Keep politics to yourself </li></ul><ul><li>Be personal but to a point </li></ul><ul><li>Be subtle (not too cheesy) </li></ul><ul><li>The “who cares” factor </li></ul><ul><li>Don’t over-market </li></ul>
    • 11. Tips <ul><li>Use hashtags (eg, #pets, #fb, #li) </li></ul><ul><li>Retweet often (RT) </li></ul><ul><li>Connect Twitter to Facebook, LinkedIn, MySpace, etc. </li></ul><ul><li>RSS feed </li></ul><ul><li>It&apos;s all about connectivity </li></ul>
    • 12. Most of all, Have Fun! And don’t forget to follow @SocialMediaDog, @BFNetwork &amp; @BFAS
    • 13. News Writer Updates <ul><li>Cheri Moon to Network Charities/ </li></ul><ul><li>Jennifer Hayes back </li></ul><ul><li>Send questions/front page submissions to jenniferh@bestfriends.org </li></ul><ul><li>Sign up to receive BFNV group alerts </li></ul><ul><li>Remember to report your volunteer hours </li></ul><ul><li>Upcoming news writer meetings: </li></ul><ul><ul><li>Editorial training: April 20 </li></ul></ul><ul><ul><li>Monthly news writer call: April 21 </li></ul></ul><ul><li>THANK YOU! </li></ul>

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