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Cloud = speed, or, How to do cloud marketing



This is just some initial notes (for example, I left Spiceworks hanging out there all alone). I stopped working on it and posted instead. ...

This is just some initial notes (for example, I left Spiceworks hanging out there all alone). I stopped working on it and posted instead.

See the post here: http://www.redmonk.com/cote/2011/06/02/how-to-do-cloud-marketing/



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Cloud = speed, or, How to do cloud marketing Cloud = speed, or, How to do cloud marketing Document Transcript

  • original concerns are not the main onespost-cloud adoption"60%+ say cloud solutions are betterthan on-premise in availability, total cost cloud is a lot better than theyd originally thoughtof ownership (TCO), and time-to-value" "28% say cloud security is the #1 misconception about cloud solutions" "Have these expectations been realized in actual results? Cloud adopters report that they have. More than 80% of companies that have adopted cloud key findings applications and platforms say that they are now able to respond faster to the business and achieve business objectives. They’ve also found these solutions easier to deploy and cheaper to maintain. The cloud has helped change IT’s role in the business—70% of adopters say that IT is now seen as a business enabler and 77% say that cloud solutions have changed the way they run their business." it works State of Public Cloud, Oct 2010 Appirio stuff what demands/needs to people say they have? what people say theyre looking for Spiceworks CIOs looking to use cloud as part of their CIO interest in cloud jumped from 33% in 2009 to toolset to achieve better IT/biz alignment 60% IBM CIO stuff what are people actually running? the cloud marketplace to see types of AMIs in deployment These arent things for your initial, quick pitch what is the migration path, maturity cycle what does a "cloud developer" look like? databases app servers operating systems messaging/networking systems follow-on topics & other areas integration IT management what is the map of middle-ware to cloud-ware? Like cloud itself, you want to "it just works" identity management project an elegant simplicity project & requirements management customer service/help desk like with Okta, Conformity, others Dont explain cloud GRC/audit stuff training initial, quick meeting make the customers trust you enough to let followed by an almost consultative run- spell out reasons why Do explain cloud you teach them what cloud "means" and how thru of cloud "transformation" theyd go about using it. at best, a cultural problem the secret is that we all think private is a trick prove that private is needed OSS was fine, but people had to "get used to it" its analogous to open source in the early days private vs. public explain where you fit into SPI model always price against public options Amazon going down for 72 hours vs. How to do cloud avg downtime of on-premise marketing because now it sucks less compare quality of on-premise to off-premise using IT strategically what is the point of all this, the end-game? being able to compete with IT existing customers what types of workloads and types of applications that would benefit applications is it used for is this legacy/modernization or green-field speed CIOs ability to change things quickly buyers managers agility frequent functionality developers cost audience benefits ops what is the consequence for the less products, more integration, we hope software in getting simpler for SaaS offerings LoB people who want to subvert IT how does the organization and process need to simplicity change to not complexity everything? whats changed that makes this possible SaaS delivery models one install cheap enough hardware Web Operations methods to manage the infrastructure cloud "data center" virtualization and automation but now consumer sites have trained users was once chicken and egg user/customer demand for "always on" IT whats different mobile doing more with less Amazon Rackspace VMware new vendors have viable options etc. they push old vendors to innovate as well frequent functionality https://www14.software.ibm.com/ Focus on whats different webapp/iwm/web/signup.do? source=csuite-NA&S_PKG=2011- CIOStudyUS IBM CIO Study, 2011 which, according to IBMs CIO study the top, tactical priority for CIOs to deliver on granted, IBM has a strong bias here doing better work for the business mobile is 2nd priority 83% in 2011 and 83% in 2009 large scale data analysis "Our research suggests that this new alignment comes as CEOs better what new things does it enable? understand the importance of technology. They increasingly rely on CIOs to turn data into usable information, information into intelligence and intelligence into Agile smaller, tactical teams dev/ops due to speed and cost more experimentations focus on applications not managing infrastructure if you follow the "you must have an enemy" framing http://www.redmonk.com/ jgovernor/2011/03/18/hp-gets- with-the-developer-program- ceo-pimps-paas-nosql/ fight, fight! "I see a collision happening between agile and ITIL." the IT department is slowing you down old IT is crap and slow big vendors with hardware to sell