Cloud = speed, or, How to do cloud marketing


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This is just some initial notes (for example, I left Spiceworks hanging out there all alone). I stopped working on it and posted instead.

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Cloud = speed, or, How to do cloud marketing

  1. 1. How to do cloud marketing Like cloud itself, you want to project an elegant simplicity "it just works" Don't explain cloud Do explain cloud make the customers trust you enough to let you teach them what cloud "means" and how they'd go about using it. initial, quick meeting followed by an almost consultative run- thru of cloud "transformation" explain where you fit into SPI model what is the point of all this, the end-game? using IT strategically because now it sucks less being able to compete with IT is this legacy/modernization or green-field audience buyers CIOs managers developers ops LoB for SaaS offerings people who want to subvert IT fight, fight! if you follow the "you must have an enemy" framing "I see a collision happening between agile and ITIL." jgovernor/2011/03/18/hp-gets- with-the-developer-program- ceo-pimps-paas-nosql/ old IT is crap and slow the IT department is slowing you down big vendors with hardware to sell Focus on what's different what's changed that makes this possible what's different SaaS delivery models one install infrastructure cheap enough hardware Web Operations methods to manage the cloud "data center" virtualization and automation user/customer demand for "always on" IT was once chicken and eggbut now consumer sites have trained users mobile doing more with less new vendors have viable options Amazon Rackspace VMware etc. they push old vendors to innovate as well what new things does it enable? frequent functionality large scale data analysis which, according to IBM's CIO study the top, tactical priority for CIOs to deliver on doing better work for the businessgranted, IBM has a strong bias here IBM CIO Study, 2011 webapp/iwm/web/ source=csuite-NA&S_PKG=2011- CIOStudyUS 83% in 2011 and 83% in 2009mobile is 2nd priority "Our research suggests that this new alignment comes as CEOs better understand the importance of technology. They increasingly rely on CIOs to turn data into usable information, information into intelligence and intelligence into smaller, tactical teams Agile dev/ops more experimentationsdue to speed and cost focus on applications not managing infrastructure benefits agility speed ability to change things quickly frequent functionality cost simplicity what is the consequence for the software in getting simplerless products, more integration, we hope how does the organization and process need to change to not complexity everything? what types of workloads and applications is it used for existing customers types of applications that would benefit private vs. public prove that private is needed spell out reasons why the secret is that we all think private is a trick at best, a cultural problem it's analogous to open source in the early daysOSS was fine, but people had to "get used to it" always price against public options compare quality of on-premise to off-premise Amazon going down for 72 hours vs. avg downtime of on-premise follow-on topics & other areas These aren't things for your initial, quick pitch what is the migration path, maturity cycle what does a "cloud developer" look like? what is the map of middle-ware to cloud-ware? databases app servers operating systems messaging/networking systems integration IT management identity management project & requirements management customer service/help desk GRC/audit stufflike with Okta, Conformity, others training what demands/needs to people say they have? Appirio stuff State of Public Cloud, Oct 2010 key findings cloud is a lot better than they'd originally thought original concerns are not the main ones post-cloud adoption "60%+ say cloud solutions are better than on-premise in availability, total cost of ownership (TCO), and time-to-value" "28% say cloud security is the #1 misconception about cloud solutions" it works "Have these expectations been realized in actual results? Cloud adopters report that they have. More than 80% of companies that have adopted cloud applications and platforms say that they are now able to respond faster to the business and achieve business objectives. They’ve also found these solutions easier to deploy and cheaper to maintain. The cloud has helped change IT’s role in the business—70% of adopters say that IT is now seen as a business enabler and 77% say that cloud solutions have changed the way they run their business." what people say they're looking for Spiceworks IBM CIO stuff CIO interest in cloud jumped from 33% in 2009 to 60% CIOs looking to use cloud as part of their toolset to achieve better IT/biz alignment the cloud marketplace to see types of AMIs in deployment what are people actually running?