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Recording here: http://coteindustries.com/post/89421443721/how-to-deal-with-analysts-for-startups-recorded
If you're a tech startup, you might be curious about these "industry analysts." In this talk (given at HeavyBit), I go over what analysts do, reasons to talk with them, how to give a briefing, and some other tactical advice. While this was geared towards startups, most of the content is for vendors in general.