V47 Ch20 New Market Offerings Ralph Woo Tanco Visual
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

V47 Ch20 New Market Offerings Ralph Woo Tanco Visual

  • 1,743 views
Uploaded on

 

More in: Design , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,743
On Slideshare
1,366
From Embeds
377
Number of Embeds
16

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 377

http://ch20newmarketofferings.blogspot.com 245
http://ch20newmarketofferings.blogspot.in 80
http://ch20newmarketofferings.blogspot.co.uk 14
http://translate.googleusercontent.com 9
http://www.ralphtanco.blogspot.com 8
http://ch20newmarketofferings.blogspot.com.au 7
http://ch20newmarketofferings.blogspot.ie 3
http://ch20newmarketofferings.blogspot.ae 2
http://ralphtanco.blogspot.com 2
http://ch20newmarketofferings.blogspot.ru 1
http://ch20newmarketofferings.blogspot.fr 1
http://ch20newmarketofferings.blogspot.hk 1
http://webcache.googleusercontent.com 1
http://ch20newmarketofferings.blogspot.de 1
http://ch20newmarketofferings.blogspot.sg 1
http://ch20newmarketofferings.blogspot.fi 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. INTRODUCING NEW MARKET OFFERINGS Ralph W. Tanco Ateneo Graduate School of Business Top 10 Concepts VISUAL VERSION
  • 2. Outline: New Market Offerings:
    • Ways of introducing New Products
    • Challenges in New-Product Development
    • Most important success factor. (What?)
    • Reasons for New Product Failure
    • Organizational arrangements for product development
  • 3. Outline: New Market Offerings
    • Budgeting for a new product development
    • Organizing New-Product Development
    • Managing the development process
    • Consumer Adoption
    • Characteristics of innovation
  • 4. 8 Steps in organizing new product development
    • Idea Generation
    • Idea Screening
    • Concept development and testing
    • Marketing strategy development
    • Business analysis
  • 5. 8 Steps in organizing new product development
    • Product development
    • Market testing
    • Commercialization
  • 6. A unique and superior product
  • 7. A unique and superior product Idea generation
  • 8. A unique and superior product Idea generation Idea screening
  • 9. A unique and superior product Idea generation Idea screening Concept Development
  • 10. A unique and superior product Idea generation Idea screening Concept Development
  • 11. A unique and superior product Idea generation Idea screening Concept Development
  • 12. A unique and superior product Idea generation Idea screening Concept Development
  • 13. A unique and superior product Idea generation Idea screening Concept Development
  • 14. A unique and superior product Idea generation Concept Development
  • 15. A unique and superior product Idea generation Concept Development
  • 16. A unique and superior product Idea generation