Midterm Question 1

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Check out my response presentation to Question 1.

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  • 1. PR 2.0 By CarlyOstroff
    http://humberpr.ning.com/profile/CarlyOstroff
  • 2. PR 2.0
    According to Deirdre Breakenridge
    “Public relations has a damaged reputation.”
  • 3. Yet a change is upon us…
  • 4. We can reestablish credibility with 2.0 platforms
    Social Media
  • 5. A new breed of Web savvy PR professionals have been born.
  • 6. With PR 2.0, brands converse directly with their customers in niche Web communities.
  • 7. PR 2.0 puts the “public” back in public relations.
  • 8. Web 2.0 works with PR to create:
    These tools include:
    Acollaborative environment
    Online conversations
    Easy access to useful information
    Direct communication
    RSS
    Social networking
    Blogs
    Podcasting
    Streaming video
  • 9. Here’s what I think…
    PR 2.0 Rocks!
  • 10. PR 2.0 enables PR professionals to reach mass niche markets with just a click of a button.
  • 11. PR 2.0 professionals must be proactive in interactive consumer engagement.
  • 12. 2.0 PR professionals must create working relationships with bloggers.
  • 13. Direct dialogue between consumers + corporations=Trusted brands
  • 14. Social media makes consumer feedback instantaneous.
    PR professionals can respond immediately to consumer comments, questions and concerns .
  • 15. PR 2.0 professionals can depend on social media to have focus groups right at their fingertips.
  • 16. PR 2.0 professionals who create an online presence for their brand, create content to be shared for greater online awareness.
  • 17. With instant sharing potential, it is the responsibility of PR professionals to ensure information is credible to avoid widespread inaccuracies.
  • 18. 2.0 platforms have created a reactive version of PR. Professionals must be ready.
  • 19. Most importantly Marshall McLuhan thinks social media is cool!
    Cool media requires active participation.
  • 20. Now its time to get started:Click the following icons to connect with these social media applications.
  • 21. Watch this video to understand the corporate success potential of social media.c