Midterm Question 1

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Midterm Question 1

  1. 1. PR 2.0 By CarlyOstroff<br />http://humberpr.ning.com/profile/CarlyOstroff<br />
  2. 2. PR 2.0<br />According to Deirdre Breakenridge<br />“Public relations has a damaged reputation.”<br />
  3. 3. Yet a change is upon us…<br />
  4. 4. We can reestablish credibility with 2.0 platforms<br />Social Media<br />
  5. 5. A new breed of Web savvy PR professionals have been born.<br />
  6. 6. With PR 2.0, brands converse directly with their customers in niche Web communities.<br />
  7. 7. PR 2.0 puts the “public” back in public relations. <br />
  8. 8. Web 2.0 works with PR to create:<br />These tools include:<br />Acollaborative environment <br />Online conversations<br />Easy access to useful information <br />Direct communication<br />RSS<br />Social networking<br />Blogs<br />Podcasting <br />Streaming video<br />
  9. 9. Here’s what I think…<br />PR 2.0 Rocks!<br />
  10. 10. PR 2.0 enables PR professionals to reach mass niche markets with just a click of a button.<br />
  11. 11. PR 2.0 professionals must be proactive in interactive consumer engagement.<br />
  12. 12. 2.0 PR professionals must create working relationships with bloggers. <br />
  13. 13. Direct dialogue between consumers + corporations=Trusted brands<br />
  14. 14. Social media makes consumer feedback instantaneous.<br />PR professionals can respond immediately to consumer comments, questions and concerns .<br />
  15. 15. PR 2.0 professionals can depend on social media to have focus groups right at their fingertips.<br />
  16. 16. PR 2.0 professionals who create an online presence for their brand, create content to be shared for greater online awareness.<br />
  17. 17. With instant sharing potential, it is the responsibility of PR professionals to ensure information is credible to avoid widespread inaccuracies.<br />
  18. 18. 2.0 platforms have created a reactive version of PR. Professionals must be ready.<br />
  19. 19. Most importantly Marshall McLuhan thinks social media is cool!<br />Cool media requires active participation.<br />
  20. 20. Now its time to get started:Click the following icons to connect with these social media applications. <br />
  21. 21. Watch this video to understand the corporate success potential of social media.c<br />
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