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We have Your       HUGE !!!! Business   Website Traffic Depends          We ARE                   on                   Cos...
“Great work on promoting                                       NBC’s “Love in the Wild”                                   ...
Welcome                                                                         How CostaRicaCLOSEUP came to be           ...
Our Traffic...Matching Your Markets                      content, which means that this site         some with updated fee...
Our Reach                                                 For Maximum Effectiveness your Advertising and Promotions       ...
Your Benefits & Opportunities...YOUR CUSTOMER IS DIGITAL - for your marketing           High Level Consumer Engagementmess...
Our Killer Ad & Content PackagesBottom Line is that CostaRicaCLOSEUPprovides Maximum Exposure to a targetedaudience thereb...
Specifications...DON’T HAVE A CREATIVE DEPARTMENT?                                        Web Ad SizesNot a problem! We ca...
How About Your Website, FaceBook,                                       Twitter or YouTube Presence?                      ...
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Costa Rica CLOSEUP digital brochure

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CostaRicaCLOSEUP Media Kit for Costa Rica Marketing - Travel, Real Estate, Investment and more!

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Transcript of "Costa Rica CLOSEUP digital brochure"

  1. 1. We have Your HUGE !!!! Business Website Traffic Depends We ARE on Costa RicaExtremely Socially CLOSEUP! Connected 943,800 Page Views 102,000 Indexed Pages +10,000 Keywords Ranking With the LATEST 123 Countries 77 Languages Digital Magazine +1,000 Facebook LIKES +5,000 Twitter Followers Technologies
  2. 2. “Great work on promoting NBC’s “Love in the Wild” filmed near the Arenal Volcano in Costa Rica.” August 25, 2011 Christine Krishnan, Chief Adventure Specialist, Desafio Adventure CompanyCOSTA RICA CLOSEUP IS YOUR DOOR TO NORTH AMERICAN & WORLDWIDE CUSTOMER MARKETS
  3. 3. Welcome How CostaRicaCLOSEUP came to be I magine someone telling you reality show shot in Costa Rica that it can’t be done! Well that during the spring of 2011. This sister was the winter of 2010 when site www.LoveInTheWildFansMag. Tee and AJ were told by one com came to be a primary site for of their Costa Rica web clients that the series, was featured in Wikipedia generation of Massive Traffic into and was #2 in social networks to Costa Rica from North America NBC’s own properties. The pair was impossible, since the client’s received praise for their work with staff had been at it for years without NBC in developing unique online results. Taking Tee’s editorial and content in support of the series. J writing skills and AJ’s web traffic strategies as CTO of one of North ust like the shot of Jaco America’s market dominating mobile Beach backlit behind that marketing companies, they acted day’s surfers, being at the on this challenge and the testbed Right Place at the Right website and social media properties Time is crucial to your business of CostaRicaCLOSEUP.com were succeeding in this ever competitive born! environment. Partnering with Costa Rica CLOSEUP’s success and its 6 months later, the website development as the #1 inbound that started out as Costa Rica traffic site is Your CostaRicaCLOSEUP and Business Being in the Right Place that since morphed itself into at the Right Time - this is where multiple subsites, gaining a sister site your customers will be looking for in NBC’s LoveInTheWildFansMag, information on Costa Rica and on broke everyone of that original your business for the 2011-2012 client’s traffic records, being proof season - if you’re not there your that Tee & AJ’s digital strategies competition will be! So come join in worked. Along this journey, the the digital marketing machine that outgoing one “Tee” and the techy is causing noise throughout Costa “AJ” developed a Costa Rican Rica as the strongest inbound digital derivative site for North America traffic generator in the country! based on the NBC adventure dating Contents TRAFFIC PAGE 4 OUR REACH PAGE 5 YOUR BENEFITS & OPPORTUNITIES PAGE 6 KILLER WEB AD PACKAGES PAGE 7 SPECIFICATIONS PAGE 8 CONTACT INFO PAGE 9BEING IN THE RIGHT TIME AT THE RIGHT PLACE with COSTARICACLOSEUP 3 photo courtesy of AJ, CostaRicaCLOSEUP CostaRicaCLOSEUP.com Your Business Depends on CostaRicaCLOSEUP
  4. 4. Our Traffic...Matching Your Markets content, which means that this site some with updated feeds from the is regarded as having content that sites that effectively multiply theThe most important consideration is worthwhile to index and to index effect of Content that gets distributedin digital marketing is whether the fast! Some sites only get indexed on to more and more eyeballs withdigital assets you intend to use a monthly or even less basis, but not resulting traffic. Together these socialmatch your target market profile - CostaRicaCLOSEUP - so that any networks are just as important astheir age, sex, location, etc. This is content related to your business will Google where Facebook now getswhere CostaRicaCLOSEUP.com be searchable and found by search more internal searches than Google * Statistics: Facebook Insights, August 2011excels - it’s Demographics are in the engine users quickly! and YouTube is ranked as the #3sweet spot of most targets - almost visited search site!equally weighted Male and Female, Is 800,000 Enough?and particularly crucial, with age What’s Coming The Top Queries graph shows thatbands predominantly in the 25-55+ the site is ranked in Google for From what was at one time a singlecategories with spending power. over 10,000 keyword and phrases. CostaRicaCLOSEUP site thereRiding the Fastest Horse This means that the site (and by developed a number of subsites - the extension your Ads and Content) first was Surf In Costa Rica, and theAn ALEXA ranking seeks to order the will be shown to everyone that is next Costa Rica Real Estate - thereworld’s websites into those with the looking far and wide for Costa Rica is a continued site development andmost traffic, as for example Google related information using thousands rollout planned for the 2011 - 2012has an Alexa of 1 - the world’s most of Costa Rica related search terms. season. While we won’t providepopular website in terms of traffic This increases the likelihood of being specifics as of yet, let’s just say itand visits. CostaRicaCLOSEUP. found, viewed and action taken on will include mapping, videos, graphiccom Alexa rank is less than your Ads and Content. regions, and more! From a practical500,000, which puts it as one of perspective this means that your Of course having a lot of searchthe most popular websites in the Ad and Content will be part of an terms means nothing if these termsworld, and especially for Costa Rica every growing and powerful entity aren’t shown to anyone, so takerelated traffic. Of notable interest, - a favourite of search engines and a look at how many impressionsCostaRicaCLOSEUP achieved this visitors alike! ... but to give you a Google shows for the site’s searchfantastic Alexa rank within its first sample of what’s to come, remember term Queries - over 800,000six months, where many sites work we did NBC’s Love In The Wild impressions per month!years and years to get anywhere unofficial fans website and workedclose to such a ranking. Social Medial Multiplication with NBC to publicize the contestants and series, so ... there’s more of thatAs to why the site ranks so well, as Google is not the only search engine coming and as they say in the mediacan be seen from the Cloudflare from which CostaRicaCLOSEUP business, “stayed tuned”!!!report, is that the site receives almost generates its traffic - FACEBOOK,a million page views per month! TWITTER, YOUTUBE, LINKEDIN,These pageviews are almost equally and GOOGLE+ and their searchbetween visitors and search engine functions all direct traffic to the site.crawlers - each are equally important Every one of these social networksas the crawlers continually update has a CostaRicaCLOSEUP presencetheir index of CostaRicaCLOSEUP’s4 CostaRicaCLOSEUP.com * Statistics: Google Analytics Aug/Sep 2011 Your Business Depends on CostaRicaCLOSEUP
  5. 5. Our Reach For Maximum Effectiveness your Advertising and Promotions NEED to be where your Customers are looking for information !!! A lthough CostaRicaCLOSEUP has focussed on the North American market its reach is truly Global! When we set out to structure the website we knew that interest in Costa Rica was truly worldwide and even those in the Americas may not be solely English speaking, so we started out with translations of the site into 15 languages and now we have over 100 language speaking visitors consuming site content. W e also have Influence! The Klout score for CostaRicaCLOSEUP is at the NETWORKER level, which means that what is said, published or suggested by CostaRicaCLOSEUP and it’s editors can translate into traffic for your Website, your Business or your Promotion! Countries • United States 44.4% • Canada 9.7% • Costa Rica 9.2% • Turkey 4.2% • Germany 2.1% • United Kingdom 1.6% • Japan 1.5% • Netherlands 1.4% • Brazil 1.2% Languages • English 65.5% • Spanish 4.9% • Turkish 3.5% • German 3.1% • French 2.6%* Statistics: Google Analytics, August 2011 5 CostaRicaCLOSEUP.com Your Business Depends on CostaRicaCLOSEUP
  6. 6. Your Benefits & Opportunities...YOUR CUSTOMER IS DIGITAL - for your marketing High Level Consumer Engagementmessage to be heard, understood and acted upon,you need the combined Benefits & Opportunitiesavailable through CostaRicaCLOSEUP - with thepower to breakthrough digital clutter by being afavourite with Search Engines, Social Networks andall their Visitors interested in Costa Rica. The timeis NOW. The place is CostaRicaCLOSEUP. Call youradvertising representative to book space before it’sgone!Targeted Traffic IncreasingRelevant to Volumes & Potential Viral Message DistributionYour Business ExposuresSEO & SocialNetwork Mobile, Tablet &Optimized HTML5 Enabled6 CostaRicaCLOSEUP.com Your Business Depends on CostaRicaCLOSEUP
  7. 7. Our Killer Ad & Content PackagesBottom Line is that CostaRicaCLOSEUPprovides Maximum Exposure to a targetedaudience thereby Increasing Engagementand Conversions of your advertising andpromotion campaignsS uccess in online advertising requires Targeting of your messages to the audiences and visitors with the interest, desire and ability to buy from you. With these goals in mind the CostaRicaCLOSEUPpackages combine Ads and Content to move yourprospective purchaser down the sales funnel - from firstproviding relevant content served by the Search Enginesand Social Networks to communities that have expressedinterest in Costa Rica, then we given them new and up todate content to engage your prospective customers, andfinally we provide them conversion tools to become yourcustomers - including but not limited to click throughsto your website, Facebook Likes to become part of yourcommunity, and assembling opted-in email lists forongoing direct contact.W hy are “LIKES” important to you? For both Facebook and Bing search engines, the number of “Likes” your Page has is a key influencer on where the Page or your websiteshows up in the search results - basically the higher thenumber of Likes the more popular your Page or site isregarded and the higher they will rank in search results. Adwords Comparisons Terms Google CPC of keyword CostaricaCLOSEUP Ad • Creative and artwork to be provided by “Costa Rica” = $1.89 CPC conversion* client in sizes and formats requested • Limited to click through to • Introductory Pkg - $1.40 • Ads run in rotation a url • Promotional Pkg - $1.37 • Content for site Articles and DigiMag • No social media • Developer Pkg - $1.00 subject to editorial acceptance & integration with • Big Builder Pkg - $0.63 revision As about our special Facebook, Twitter or • Payments are made by Paypal and prior YouTube * Estimated based upon Package cost to Ad or Content placement Contest Promotions! divided by number of elements and • One off with no ongoing • Instalment payments available for Los Altos Eros Hotel Impressions multiplied by 100 e.g. 1% Content indexed by click through Developer and Big Builder packages promotion results of search engines +1,200 opted-in emails Terms subject to change without notice and 1,000 Facebook Agency Commissions are payable LIKES! 7 CostaRicaCLOSEUP.com Your Business Depends on CostaRicaCLOSEUP
  8. 8. Specifications...DON’T HAVE A CREATIVE DEPARTMENT? Web Ad SizesNot a problem! We can lay up your ad and creativein static or Flash banner inexpensively & quickly, youjust need to provide hi-resolution images, pictures orvideo - people like to see themselves or those they 468px x 60px - approx. 6.5 x 8.3 inchescan identify with in the images, so please find actionrelated pictures with individuals related to your target Real Estate Subsitemarket - this way you can increase the CTR (click Premium position - please see salesthrough rate) on your advertising and content! representative for details Promoted positions - please see sales representative for details Website & Digital Magazine Content 300px x 250px - approx. 4.1 x 3.5 inches Acceptable Fomats - .gif .jpg .png By Special Request - Flash Ad 300 - 500 words +Image or Video Digital Magazine Ad Sizes 250px x 250px - approx. 3.5 x 3.5 inches A4 International Size Full Page - approx. 8.3 x 11.7 inches Half Page - approx. 4.1 x 5.8 inches Quarter Page - approx. 2 x 2.9 inches Multipages - by special arrangement8 CostaRicaCLOSEUP.com Your Business Depends on CostaRicaCLOSEUP
  9. 9. How About Your Website, FaceBook, Twitter or YouTube Presence? CostaRicaCLOSEUP also provides consulting services on optimizing non- competing websites and online properties including reviews, research and buildouts - please ask for more information!For more information on advertisingpromotions, or consulting on digitalproperties of CostaRicaCLOSUP.complease contact TEE MAREKTelephone: (519) 221-9730Email: tee@costaricacloseup.comWebsite: www.costaricacloseup.com 9 CostaRicaCLOSEUP.com Your Business Depends on CostaRicaCLOSEUP
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