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Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
Advanced analytics
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Advanced analytics

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Advanced Analytics - The Next Wave of Business Intelligence

Advanced Analytics - The Next Wave of Business Intelligence

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  • 1. Advanced Analytics The next wave of Business Intelligence <ul><li>Shankar Radhakrishnan </li></ul><ul><li>Senior Solutions Architect </li></ul><ul><li>HCL Technologies </li></ul>
  • 2. Agenda <ul><li>Analytics Landscape </li></ul><ul><li>Maturity Level </li></ul><ul><li>Market Indicators </li></ul><ul><li>Advanced Analytics </li></ul><ul><li>Enablers </li></ul>
  • 3. Analytics Landscape <ul><li>Strategies </li></ul><ul><ul><li>Social, Email, Blogs, Video, Mobile </li></ul></ul><ul><ul><li>Marketing, Sales - Product Listing, Promotions </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>ERP, CRM, Databases, Internal Applications, Customer/Consumer facing applications </li></ul></ul><ul><li>Context </li></ul><ul><ul><li>Web, Customers, Products, Business Systems, Processes and Services </li></ul></ul><ul><li>Support Systems </li></ul><ul><ul><li>CRM, Recommendation Systems Data warehouses, Business Intelligence </li></ul></ul>
  • 4. Collect More, Mine More <ul><li>Drivers </li></ul><ul><li>ROI, Customer Retention, Product Affinity </li></ul><ul><li>Market Trends, Research Analysis </li></ul><ul><li>Customer/Consumer Analytics </li></ul><ul><li>Build Relationships </li></ul><ul><li>Insights </li></ul>
  • 5. Maturity Level
  • 6. Market Indicators <ul><li>“ By 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities” </li></ul><ul><li>“ The market for BI and analytics is undergoing gradual evolution. ” Gartner. Feb 1 st , 2011 </li></ul><ul><li>“ In 2011, the use of analytics as a competitive differentiator in selected industries will explode” </li></ul><ul><li>“ The roles of marketing, sales, human resources, IT management, and finance will continue to be transformed by the use of analytics” </li></ul><ul><li>International Institute for Analytics. Dec 3 rd , 2010 </li></ul>
  • 7. Market Indicators (continued) <ul><li>“ By 2014, the metamorphosis of BI from IT-owned and report-centric will be virtually complete for a large number of organizations. ” Gartner. Jan 6 th , 2011 </li></ul><ul><li>“ These organizations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision making.” Gartner. Jan 6 th , 2011 </li></ul><ul><li>“ By 2014, global market for Analytics software will grow to $34Billion” IDC. Nov 9 th , 2010 </li></ul>
  • 8. Text Analytics <ul><li>Social Analytics </li></ul><ul><li>Sentiment Analysis </li></ul><ul><li>Brand Identity </li></ul><ul><li>Product & Brand Affinity </li></ul><ul><li>Reputation Driven Online-Economy </li></ul>
  • 9. Facebook vs. Twitter Breakdown of 2010 Social Demographics
  • 10. Predictive Analytics <ul><li>Forecasting </li></ul><ul><li>Targeting </li></ul><ul><li>Fraud Detection, Anti-Fraud Analytics </li></ul><ul><li>Regression, Predictive, Multivariate </li></ul><ul><li>Propensity </li></ul><ul><li>Price Elasticity </li></ul>
  • 11. Segmentation Analytics <ul><li>Customer Segmentation in real-time </li></ul><ul><li>Churn Analysis, Attrition </li></ul><ul><li>Funnel Analysis </li></ul><ul><li>Behavioral Segmentations </li></ul>
  • 12. Mobile Analytics <ul><li>Digital Delivery Channels and Services </li></ul><ul><li>Property Effectiveness </li></ul><ul><li>Application Analytics </li></ul><ul><li>Ad Analytics </li></ul><ul><li>Geo-Spatial Analytics </li></ul><ul><li>User profile and Relevance </li></ul><ul><li>Identify New Opportunities </li></ul>
  • 13. Data Strategy <ul><li>Structured, Semi-Structured </li></ul><ul><li>Unstructured </li></ul><ul><li>User generated </li></ul><ul><li>System generated </li></ul><ul><li>Interactive ‘pipes’ </li></ul><ul><li>Enterprise Data </li></ul>
  • 14. Enablers : Processing Models <ul><li>Data Mining </li></ul><ul><li>In-memory Database Analytics </li></ul><ul><li>In-database Analytics </li></ul><ul><li>Real-time Data warehouses </li></ul><ul><li>Process-at-the-source </li></ul><ul><li>Distributed Databases </li></ul><ul><li>Clustered Databases </li></ul><ul><li>Columnar Databases </li></ul>
  • 15. Enablers: Service Models <ul><li>Analytics-as-a-service </li></ul><ul><li>Data Provisioning </li></ul><ul><li>Data Ownership </li></ul><ul><li>Localized Process </li></ul><ul><li>Faster Results </li></ul><ul><li>Dynamic Scaling </li></ul><ul><li>Increased ROI </li></ul>
  • 16. Enablers : Big Data <ul><li>Data volume explosion </li></ul><ul><li>Data Retention (Long Tail Analysis) </li></ul><ul><li>Data Appliance </li></ul><ul><li>Distributed Data </li></ul><ul><li>Open Development Frameworks </li></ul>
  • 17. Thank You! <ul><li>“ Every decision we make is based on Analytics ” Oliver Ratzesberger, Ebay </li></ul>

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