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2013.06.03 cafelepremiate adwords strategy

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Prezentare adwords cafelepremiate.ro

Prezentare adwords cafelepremiate.ro

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  • 1. Google Ad words Strategy
  • 2. Google Ads GOALS2Generate Traffic Optimizing your ads increases the probability of peoplenoticing your message Your message will be disseminated to new and diversecrowds and bring new visitors to youGenerate Leads Influencers  Build a direct relationship with your productJoin the Conversation Identify social networks where consumers are alreadytalking about your product and the way your product isperceived and AACepted
  • 3. Google Ads - BUILDING NUMBERS“Always on” activitypromotes higher CTRhence more chancesof showing on topposition at a lowerCPCThese trends indicate theperformance of ‘AlwaysOn’ ads versus ‘Out ofMarket’ ads –> CPCs, clicksand average positionimprovementwhilst the ‘Out of Market’ads experience sporadicresults and less effectiveCPC’s143
  • 4. Targeting: Keyword & StrategyKeyword selection Product portfolio Target genres Website contentTargeting techniques Use of all available match types Avoidance of broad match for keywords with multiple associationsAd Copy Keywords to be included in titles, descriptions and display URL Landing page relevant to query
  • 5. Conversion Tag Conversion tracking is essential for PPC account managementWhat action would you like your visitor to take once they get to your website –make a purchase, Signup for your offer, or become a lead?How much can you afford to pay for each click, and still make a profit on your PayPer Click Advertising campaign?These important questions can be answered by adding Google’s Conversion Trackingto your AdWords Analytics package.Adding Conversion Tracking will create 4 more columns on your Ad Group’s AnalyticsDashboard.
  • 6. CafelepremiateCafea 70% budgetBoabe80%budgetmonodoze20% budgetCadouri 30%budgetCadouriCadouricorporate
  • 7. Keyword – cafea boabe KeywordCompetitionGlobalMonthlySearchesLocalMonthlySearches(Romania)cafea 0,23 246.000 201.000cafeaua 0,23 135.000 135.000expresor 0,65 22.200 18.100automate cafea 0,66 12.100 12.100cafea automate 0,66 12.100 12.100expresor cafea 0,8 9.900 9.900aparate cafea 0,71 9.900 9.900expresoare cafea 0,83 8.100 8.100automat cafea 0,64 8.100 8.100aparat cafea 0,71 8.100 6.600filtru cafea 0,5 6.600 6.600espressor 0,54 8.100 6.600pret cafea 0,41 6.600 5.400espresor cafea 0,84 5.400 5.400cafea boabe 0,62 3.600 3.600ghicitul in cafea 0,12 4.400 3.600boabe cafea 0,62 3.600 3.600cesti cafea 0,28 2.900 2.900rasnita cafea 0,63 2.900 2.900cafea verde 0,24 2.900 2.900capsule cafea 0,68 2.400 2.400cafea capsule 0,68 2.400 2.400ghicit in cafea 0,13 2.900 2.400cafea jacobs 0,2 1.900 1.900cafea slabit 0,42 1.900 1.900cafea espresso 0,63 1.600 1.600cafea online 0,25 1.900 1.600clisma cu cafea 0,02 1.900 1.600cafea la ibric 0,1 1.600 1.600despre cafea 0,08 1.300 1.300cafea tchibo 0,53 1.000 1.000automate cafea second hand0,54 1.300 1.000tonomat cafea 0,6 880 880tonomate cafea 0,61 880 880magazin cafea 0,37 880 880
  • 8. Keyword monodozeKeywordCompetitionGlobalMonthlySearchesLocalMonthlySearches(Romanicapsule cafea 0.68 2400 2400cafea capsule 0.68 2400 2400tchibo cafea 0.53 1000 1000monodoze 0.13 480 480aparate cafea tchibo 0.82 170 170aparat cafea tchibo 0.81 140 140pret capsule cafea 0.64 140 140pad cafea 0.22 110 110monodoze cafea 0.35 91 91kafea.ro 0.09 91 91cafea monodoze 0.35 91 91cafea tchibo pret 0.39 91 91presou cafea 0.38 110 91cafea ese 0.34 91 91capsule cafea tchibo 0.77 73 73cafea covim 0.3 58 58tchibo caffe crema 0.13 720 22cafea covim orocrema 0.25 16 16capsule cafea ese 0.67 16 16
  • 9. Keyword cadouriKeywordCompetitionGlobalMonthlySearchesLocalMonthlySearches(Romania)cadouri 0.42 301000 246000cadou 0.56 246000 201000cadouri craciun 0.24 49500 49500cadou barbati 0.78 22200 22200cadouri barbati 0.78 27100 22200cadou barbat 0.78 22200 22200idei cadouri 0.68 18100 18100cadou craciun 0.43 18100 18100idei cadou 0.69 18100 14800idee cadou 0.7 14800 14800cadouri personalizate 0.7 12100 12100cadouri femei 0.75 9900 9900cadou femei 0.75 9900 9900cadou personalizat 0.71 12100 9900cadouri pentru barbati0.75 9900 8100cadou pentru barbati 0.76 9900 8100cadou iubita 0.54 9900 8100cadouri pentru iubit 0.54 9900 8100cadouri pentru iubita 0.5 9900 8100cadou pentru iubita 0.61 8100 6600cadouri haioase 0.53 6600 6600cadou pentru iubit 0.65 8100 6600cadou iubit 0.64 8100 6600cadouri amuzante 0.54 5400 5400cadouri 8 martie 0.14 6600 5400cadou pentru el 0.72 5400 4400cadouri online 0.66 4400 4400cadouri baieti 0.53 5400 4400cadouri pentru el 0.68 4400 4400cadou ziua indragostitilor0.45 4400 4400cadou baieti 0.53 5400 4400tichete cadou 0.31 4400 4400cadouri nunta 0.51 6600 4400cadou nunta 0.52 4400 3600cadou 8 martie 0.3 4400 3600cadou online 0.7 3600 3600cadouri on line 0.68 3600 3600cosuri cadou 0.92 3600 2900
  • 10. KeyWord-CompetitionKeywordmycofee.rocaffea.rocafeafortuna.rocafea-shop.roespressocafe.rocoffestore.rocafeaboabe.klientcoffee4ukfea.rocafemagia.roalcor-holding.ro
  • 11. Ad examples – cafea boabe
  • 12. Ad examples – monodoze
  • 13. Ad examples – gifts
  • 14. Var I Var II
  • 15.  Weekly executive summary & campaign level reporting– Clicks, CPC, CTR & CPL– Summary of last week’s actions and focus for the next week;keyword expansion, keyword targeting. Weekly aggregated reporting using different stages of the purchasefunnel Weekly call with client to discuss progress & feed backSearch Report
  • 16. Thank you!