Social Media Personal Branding Personal Branding Best Practices for Promoting Your Work Online Cosmin Ghiurau www.cosguru.com

Who Has An Account on LinkedIn Facebook Twitter

LinkedIn

Facebook

Twitter

Defining and Leveraging the Social Media Landscape

Social Media Channels Communication Collaboration Multimedia Entertainment Blogs, Microblogs, Social Networking Social Bookmarking, Opinion Sites Photo Sharing, Video Sharing, Livecasting Virtual Worlds, Online Gaming, Widgets

Some Advice Reference: Chris Brogan: “100 Personal Branding Tactics Using Social Media”

Listen

Google Reader Search Twitter Search Blogs for Leaders Comment in Social Sphere Track via Online Tools

Google Reader

Search Twitter

Search Blogs for Leaders

Comment in Social Sphere

Track via Online Tools

Start and Build Your Home

Blog, Twitter Account, etc. Buy Easy Domain Name About Page - You and Work Make it Social - Comments/RSS Forget Ads!

Blog, Twitter Account, etc.

Buy Easy Domain Name

About Page - You and Work

Make it Social - Comments/RSS

Forget Ads!

Outposts

Extend Your Personal Brand Twitter Flickr YouTube Digg Delicious LinkedIn

Extend Your Personal Brand

Twitter

Flickr

YouTube

Digg

Delicious

LinkedIn

Your Content

Create New Content Make Content Portable Write Briefly, use images Mix up: HowTo, Interview, etc. Be Original. No Me-Too’s List Posts Work Great! Being Brief RULES!

Create New Content

Make Content Portable

Write Briefly, use images

Mix up: HowTo, Interview, etc.

Be Original. No Me-Too’s

List Posts Work Great!

Being Brief RULES!

Conversation

Good Comments Travel Fast Valuable Comments = Thought Leader Do NOT brag! Be humble. Ask Questions to get answers Disclose anything that is questionable! Love Critical Comments. Delete SPAM!

Good Comments Travel Fast

Valuable Comments = Thought Leader

Do NOT brag! Be humble.

Ask Questions to get answers

Disclose anything that is questionable!

Love Critical Comments. Delete SPAM!

Community

Make site about others. It comes back. Contribute to Your Community Say Thank You. Community knows more than you. Ask Q’s Apologize when you mess up! Measure Efforts - Google Analytics

Make site about others. It comes back.

Contribute to Your Community

Say Thank You.

Community knows more than you. Ask Q’s

Apologize when you mess up!

Measure Efforts - Google Analytics

Shake Hands

Have Nice Simple Cards. Be Confident In Person. Ask questions of people you meet. Don’t Try to Meet Everyone. If You Are Shy. Find a Sidekick. Make Eye Contact!

Have Nice Simple Cards.

Be Confident In Person.

Ask questions of people you meet.

Don’t Try to Meet Everyone.

If You Are Shy. Find a Sidekick.

Make Eye Contact!

Practice What You Preach

Cosmin Ghiurau - [email_address] Q & A