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Social Media Personal Branding

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Leveraging Social media to create on online personal brand that transitions through all social channels.

Leveraging Social media to create on online personal brand that transitions through all social channels.

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  • 1. Social Media Personal Branding Personal Branding Best Practices for Promoting Your Work Online Cosmin Ghiurau www.cosguru.com
  • 2.  
  • 3.  
  • 4. Who Has An Account on
    • LinkedIn
    • Facebook
    • Twitter
  • 5. Defining and Leveraging the Social Media Landscape
  • 6. Social Media Channels Communication Collaboration Multimedia Entertainment Blogs, Microblogs, Social Networking Social Bookmarking, Opinion Sites Photo Sharing, Video Sharing, Livecasting Virtual Worlds, Online Gaming, Widgets
  • 7. Some Advice Reference: Chris Brogan: “100 Personal Branding Tactics Using Social Media”
  • 8. Listen
  • 9.
    • Google Reader
    • Search Twitter
    • Search Blogs for Leaders
    • Comment in Social Sphere
    • Track via Online Tools
  • 10. Start and Build Your Home
  • 11.
    • Blog, Twitter Account, etc.
    • Buy Easy Domain Name
    • About Page - You and Work
    • Make it Social - Comments/RSS
    • Forget Ads!
  • 12. Outposts
  • 13.
    • Extend Your Personal Brand
    • Twitter
    • Flickr
    • YouTube
    • Digg
    • Delicious
    • LinkedIn
  • 14. Your Content
  • 15.
    • Create New Content
    • Make Content Portable
    • Write Briefly, use images
    • Mix up: HowTo, Interview, etc.
    • Be Original. No Me-Too’s
    • List Posts Work Great!
    • Being Brief RULES!
  • 16. Conversation
  • 17.
    • Good Comments Travel Fast
    • Valuable Comments = Thought Leader
    • Do NOT brag! Be humble.
    • Ask Questions to get answers
    • Disclose anything that is questionable!
    • Love Critical Comments. Delete SPAM!
  • 18. Community
  • 19.
    • Make site about others. It comes back.
    • Contribute to Your Community
    • Say Thank You.
    • Community knows more than you. Ask Q’s
    • Apologize when you mess up!
    • Measure Efforts - Google Analytics
  • 20. Shake Hands
  • 21.
    • Have Nice Simple Cards.
    • Be Confident In Person.
    • Ask questions of people you meet.
    • Don’t Try to Meet Everyone.
    • If You Are Shy. Find a Sidekick.
    • Make Eye Contact!
  • 22. Practice What You Preach
  • 23.  
  • 24. Cosmin Ghiurau - [email_address] Q & A
  • 25.  

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