Taipei Cycle Show Presentation

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Mark Sanders despre piața mondială a bicicletelor

Mark Sanders despre piața mondială a bicicletelor

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  • 1. ©Mark Sanders 2009
  • 2. One-Touch Can Opener – Universal Design (for all) .. 14,000,000 sold ©Mark Sanders 2009
  • 3. Bicycles – Human Amplifiers Same Energy as walking…. 4 x Faster 4 x Distance 3mph 12mph ©Mark Sanders 2009
  • 4. “GOOD MORNING LEMMINGS” BUT - How do we get more people onto bikes ? What are Reasons for NOT cycling ? Is cycling just for enthusiasts ? Can bikes be cool for all ? ©Mark Sanders 2009
  • 5. Reasons for NOT cycling Some Answers • Safety • Cycle routes • Hard Work • Healthy • Comfort • See more • Theft • Door to door • Speed • 4 x Walking IMAGE … “what will people think of me ?” ©Mark Sanders 2009
  • 6. Cycling in Major Markets Cyclists Non- Cyclists 23m 161m Example: USA (Data: Trek/IDEO/Shimano) ©Mark Sanders 2009
  • 7. ©Mark Sanders 2009
  • 8. ©Mark Sanders 2009
  • 9. BLUE ocean = the 80% population who are non-cyclists ©Mark Sanders 2009
  • 10. RED Ocean = the <20% population of cyclists ©Mark Sanders 2009
  • 11. The bicycle market as an ocean Bicycle industry competes for a share of the 20% cyclists (red, with blood) ©Mark Sanders 2009
  • 12. Who ? Everyone •Sporty •Male Else ©Mark Sanders 2009
  • 13. What ? Sport Tran.sport ©Mark Sanders 2009
  • 14. When ? Everyday ©Mark Sanders 2009
  • 15. Clothes ? Specialist Normal Everyday clothes ©Mark Sanders 2009
  • 16. Posture ? Upright Crouched for for comfort Speed > MTB > Popularity ? ©Mark Sanders 2009
  • 17. Transmission ? Clean Easy to use ©Mark Sanders 2009
  • 18. Transport - Alternatives To cycling ? Compete With bikes ©Mark Sanders 2009
  • 19. Good stuff happening in the Blue Ocean ! ©Mark Sanders 2009
  • 20. Bike Designs for the ‘Blue Ocean’ ©Mark Sanders 2009
  • 21. New Designs for the ‘Blue Ocean’ NOT “Me too’s” ©Mark Sanders 2009
  • 22. Folding Bikes for the ‘Blue Ocean’ ©Mark Sanders 2009
  • 23. Why Folding Bikes are SO good • Space-saving at home, work and elsewhere • No worries about theft or parking • Take on public transport: for longer journeys or rain • Faster than a car door-to-door by multi-modal travel (such as rail/folding bike) • PLUS All the benefits of Cycling; 4x distance, 4x speed, freedom, low cost, healthy, ecologically sound, ideal speed to enjoy surroundings, • Fun personal transport. ©Mark Sanders 2009
  • 24. MAS Bike Designs ….. Mostly Blue ocean ©Mark Sanders 2009
  • 25. ‘Blue Ocean’ ©Mark Sanders 2009
  • 26. Rolling Portability & Ease of use ©Mark Sanders 2009
  • 27. Roll when folded – never carry ©Mark Sanders 2009
  • 28. The Design Process - Strida ©Mark Sanders 2009
  • 29. ©Mark Sanders 2009
  • 30. ©Mark Sanders 2009
  • 31. ©Mark Sanders 2009
  • 32. X-Bike ©Mark Sanders 2009
  • 33. 3 tubes into 2 tubes ? …….. Concept 1 ©Mark Sanders 2009
  • 34. Test Rig – Concept 2 Prototype Testing – nice job ©Mark Sanders 2009
  • 35. X-Bike …… this bike is available ©Mark Sanders 2009
  • 36. IF Bikes ...90% population like big Wheels ….. IF Bikes ©Mark Sanders 2009
  • 37. déjà vu ? ©Mark Sanders 2009
  • 38. CAD models Sketch models ©Mark Sanders 2009
  • 39. Wooden Models FEA CNC ©Mark Sanders 2009
  • 40. But not as accurate or FUN as real testing ©Mark Sanders 2009
  • 41. ©Mark Sanders 2009
  • 42. All parts between wheels never carry Roll – and handle ©Mark Sanders 2009
  • 43. Simple mechanism Complex geometry ©Mark Sanders 2009
  • 44. More testing  ©Mark Sanders 2009
  • 45. George Lin Pacific-Cycles Master Bicycle Engineers ©Mark Sanders 2009
  • 46. IF Reach - prototype ©Mark Sanders 2009
  • 47. IF Reach - Production ©Mark Sanders 2009
  • 48. IF Cross - Production ©Mark Sanders 2009
  • 49. IF Mode - Production ©Mark Sanders 2009
  • 50. Tips A for Bike Designers • Don’t just design for yourself: think universal, ‘blue ocean’ • Design & Engineer, everybody has good ideas (and Cad !) • Build & Ride, repeat ! • Cost & ease of manufacturing are important • Use Standard parts if possible, but don’t be ruled by them • Low cost bikes need good design too ! • Image + substance is important – especially in Blue Ocean ©Mark Sanders 2009
  • 51. Tips B for The Bike Industry • Universal ‘design for all’ is profitable and ‘Blue Ocean’ • Cross –fertilise people, and ideas from other industries • Employ ‘Blue Ocean’ people – women, non-enthusiasts • Avoid ‘not invented here’ – P+G get 50% new ideas outside • Listen to new ideas from young designers – the future. • Add both innovation & value, avoid ‘me-too’ commodities. • Bike Shops for ALL ! Not intimidating, for enthusiasts only. • Low cost ‘Supermarket bikes’ are an intro to cycling – design well - don’t dismiss their benefits to the industry. • Feel the Blue Ocean - Ride to work ©Mark Sanders 2009
  • 52. Mark Sanders www.mas-design.com ©Mark Sanders 2009