Social Media Strategy For BusinessPresentation Transcript
Know the tools Blog - Wordpress Microblog – Twitter Video Sharing – YouTube Photo Sharing - Flickr Social Networks – LinkedIn, Facebook (There are more but lets not get ahead of ourselves)
Typical Social Media journey Sign up Mess around Leave it for a while Have another go Get the technology working How can we use it effectively?
Old style New style
Gain new customers Add value to existing customers Social media can help you; connect with customers (new and old), gain referrals from current customers, communicate instantly with impact, get publicity for events, gain or give advice, create advocates for your brand, help your search ranking, and much more!
Check out your audience Current audience - who is online? Is there a new audience? Practitioners – Other Professionals Employees Customers – critics and fans Competitors
Current audience What is the general age/gender What time of the day/week would they use SM? What are they plugged into now? Search for a few of your audience members (unique names) Are they showing up on LinkedIn, Twitter, Facebook?
What about you?
How much time have you got? Remember social media is not free
More time Less time
Listening….Monitoring People still talk about you even when you have left the party Check for critics, fans, conversations about you Opportunity to become a guide – answering questions
Google Alerts – Blogs, websites, news “query”, “brand name” “generic” As it happens Twitter Set up mentions Search for brand/name
Participate Search any phrase on Twitter Reply to them – start a conversation Re-tweet too
Facebook Join Facebook Use it personally –follow brands/organisations/mentors
Look at Forums Answer questions (Alerts, Yahoo Answers) Make comments
Creating content Don’t tell people you are funny Tell them a joke …What’s your joke?
Creating content Write your own content – new blog, news, events Publish unique content Broadcast new content Link back to your website (SEO)
Create content that is…. Educating Entertaining Engaging Empowering
Share it amongst your media Write a blog post Tweet about the blog post Link to it from Facebook – enhance it on Facebook
Making it easy Integration Blog Twitter Facebook Twitter Blog e-newsletter Tweetdeck – spread out your tweets
Community building Your community participate in your conversation Facebook groups/pages Forums – Mums net Trip Advisor/Gum Tree Etsy
Community building What’s your aim? Is there an existing community you can attach to? Core of committed members before you begin
Building a community Recruit key ‘founding’ members Build slowly Actively recruit Listen to other people’s conversations Reply, they will follow
Summary Start small and grow slowly Listen, participate, create content, build communities Decide what makes you special
Evaluation What do you want to measure It’s not a straight ROI exercise Campaign penetration/success Emotional responses Web analytics
Web analytics Keep a log of your social media campaigns Cross reference to Web statistics Bit.ly Tracking Plug in to Analytics -http://userscripts.org/scripts/show/35080 http://xinureturns.com/ - type in your URL http://www.viralheat.com/pricing