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Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
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Social Media Strategy For Business

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  • This is interesting as it shows the age of particaption against what peoepl are doing online
  • Transcript

    • 1.
    • 2. Know the tools
      Blog - Wordpress
      Microblog – Twitter
      Video Sharing – YouTube
      Photo Sharing - Flickr
      Social Networks – LinkedIn, Facebook
      (There are more but lets not get ahead of ourselves)
    • 3. Typical Social Media journey
      Sign up
      Mess around
      Leave it for a while
      Have another go
      Get the technology working
      How can we use it effectively?
    • 4. Old style
      New style
    • 5. Gain new customers
      Add value to existing customers
      Social media can help you; connect with customers (new and old), gain
      referrals from current customers, communicate instantly with impact, get
      publicity for events, gain or give advice, create advocates for your
      brand, help your search ranking, and much more!
    • 6. Check out your audience
      Current audience - who is online?
      Is there a new audience?
      Practitioners – Other Professionals
      Employees
      Customers – critics and fans
      Competitors
    • 7. Current audience
      What is the general age/gender
      What time of the day/week would they use SM?
      What are they plugged into now?
      Search for a few of your audience members (unique names)
      Are they showing up on LinkedIn, Twitter, Facebook?
    • 8. Current audience?
    • 9.
    • 10. What about you?
    • 11. How much time have you got?
      Remember social media is not free
    • 12. More time
      Less time
    • 13. Listening….Monitoring
      People still talk about you even when you have left the party
      Check for critics, fans, conversations about you
      Opportunity to become a guide – answering questions
    • 14.
    • 15.
    • 16.
    • 17. Google Alerts – Blogs, websites, news
      “query”, “brand name” “generic”
      As it happens
      Twitter
      Set up mentions
      Search for brand/name
    • 18. Participate
      Search any phrase on Twitter
      Reply to them – start a conversation
      Re-tweet too
    • 19.
    • 20. Facebook
      Join Facebook
      Use it personally –follow brands/organisations/mentors
    • 21. Look at Forums
      Answer questions (Alerts, Yahoo Answers)
      Make comments
    • 22. Creating content
      Don’t tell people you are funny
      Tell them a joke
      …What’s your joke?
    • 23. Creating content
      Write your own content – new blog, news, events
      Publish unique content
      Broadcast new content
      Link back to your website (SEO)
    • 24. Create content that is….
      Educating
      Entertaining
      Engaging
      Empowering
    • 25. Share it amongst your media
      Write a blog post
      Tweet about the blog post
      Link to it from Facebook – enhance it on Facebook
    • 26. Making it easy
      Integration
      Blog  Twitter
      Facebook  Twitter
      Blog  e-newsletter
      Tweetdeck – spread out your tweets
    • 27. Community building
      Your community participate in your conversation
      Facebook groups/pages
      Forums – Mums net
      Trip Advisor/Gum Tree
      Etsy
    • 28.
    • 29.
    • 30.
    • 31.
    • 32.
    • 33. Community building
      What’s your aim?
      Is there an existing community you can attach to?
      Core of committed members before you begin
    • 34. Building a community
      Recruit key ‘founding’ members
      Build slowly
      Actively recruit
      Listen to other people’s conversations
      Reply, they will follow
    • 35. Summary
      Start small and grow slowly
      Listen, participate, create content, build communities
      Decide what makes you special
    • 36. Evaluation
      What do you want to measure
      It’s not a straight ROI exercise
      Campaign penetration/success
      Emotional responses
      Web analytics
    • 37. Evaluation Tools
      Penetration - Campaign success
      Mentions
      apps.asterisq.com/mentionmap/#
      Hashtag logging
      Hashtags.org/
      hashtags.org/cosmicuk
    • 38.
    • 39.
    • 40.
    • 41.
    • 42. Emotional responses
      Positive/negative -tweetfeel.com
    • 43.
    • 44.
    • 45. Web analytics
      Keep a log of your social media campaigns
      Cross reference to Web statistics
      Bit.ly
      Tracking
      Plug in to Analytics -http://userscripts.org/scripts/show/35080
      http://xinureturns.com/ - type in your URL
      http://www.viralheat.com/pricing
    • 46.
    • 47. Any questions?
    • 48. Old style
      New style

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