Gain new customers Add value to existing customers Social media can help you; connect with customers (new and old), gain referrals from current customers, communicate instantly with impact, get publicity for events, gain or give advice, create advocates for your brand, help your search ranking, and much more!
Check out your audience Current audience - who is online? Is there a new audience? Practitioners – Other Professionals Employees Customers – critics and fans Competitors
Current audience What is the general age/gender What time of the day/week would they use SM? What are they plugged into now? Search for a few of your audience members (unique names) Are they showing up on LinkedIn, Twitter, Facebook?
Web analytics Keep a log of your social media campaigns Cross reference to Web statistics Bit.ly Tracking Plug in to Analytics -http://userscripts.org/scripts/show/35080 http://xinureturns.com/ - type in your URL http://www.viralheat.com/pricing