Know the tools<br />Blog - Wordpress<br />Microblog – Twitter	<br />Video Sharing – YouTube<br />Photo Sharing - Flickr<br...
Typical Social Media journey<br />Sign up<br />Mess around<br />Leave it for a while<br />Have another go<br />Get the tec...
Old style<br />New style<br />
Gain new customers<br />Add value to existing customers<br />Social media can help you; connect with customers (new and ol...
Check out your audience<br />Current audience - who is online?<br />Is there a new audience?<br />Practitioners – Other Pr...
Current audience<br />What is the general age/gender<br />What time of the day/week would they use SM?<br />What are they ...
Current audience?<br />
What about you?<br />
How much time have you got?<br />Remember social media is not free<br />
More time<br />Less time<br />
Listening….Monitoring<br />People still talk about you even when you have left the party<br />Check for critics, fans, con...
Google Alerts – Blogs, websites, news<br />“query”, “brand name” “generic”<br />As it happens<br />Twitter<br />Set up men...
Participate<br />Search any phrase on Twitter<br />Reply to them – start a conversation<br />Re-tweet too<br />
Facebook<br />Join Facebook<br />Use it personally –follow brands/organisations/mentors<br />
Look at Forums<br />Answer questions (Alerts, Yahoo Answers)<br />Make comments<br />
Creating content<br />Don’t tell people you are funny<br />Tell them a joke<br />					…What’s your joke?<br />
Creating content<br />Write your own content – new blog, news, events<br />Publish unique content<br />Broadcast new conte...
Create content that is….<br />Educating<br />Entertaining<br />Engaging<br />Empowering<br />
	Share it amongst your media<br />Write a blog post<br />Tweet about the blog post<br />Link to it from Facebook – enhance...
Making it easy	<br />Integration<br />Blog  Twitter<br />Facebook  Twitter<br />Blog  e-newsletter<br />Tweetdeck – spr...
Community building<br />Your community participate in your conversation<br />Facebook groups/pages<br />Forums – Mums net<...
Community building<br />What’s your aim?<br />Is there an existing community you can attach to?<br />Core of committed mem...
Building a community<br />Recruit key ‘founding’ members<br />Build slowly<br />Actively recruit<br />Listen to other peop...
Summary	<br />Start small and grow slowly<br />Listen, participate, create content, build communities<br />Decide what mak...
Evaluation<br />What do you want to measure<br />It’s not a straight ROI exercise<br />Campaign penetration/success<br />E...
Evaluation Tools<br />Penetration - Campaign success<br />Mentions <br />apps.asterisq.com/mentionmap/#<br />Hashtag loggi...
Emotional responses<br />Positive/negative -tweetfeel.com<br />
Web analytics<br />Keep a log of your social media campaigns<br />Cross reference to Web statistics<br />Bit.ly<br />Track...
Any questions?<br />
Old style<br />New style<br />
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Social Media Strategy For Business

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  • This is interesting as it shows the age of particaption against what peoepl are doing online
  • Transcript of "Social Media Strategy For Business"

    1. 1.
    2. 2. Know the tools<br />Blog - Wordpress<br />Microblog – Twitter <br />Video Sharing – YouTube<br />Photo Sharing - Flickr<br />Social Networks – LinkedIn, Facebook<br />(There are more but lets not get ahead of ourselves)<br />
    3. 3. Typical Social Media journey<br />Sign up<br />Mess around<br />Leave it for a while<br />Have another go<br />Get the technology working<br />How can we use it effectively?<br />
    4. 4. Old style<br />New style<br />
    5. 5. Gain new customers<br />Add value to existing customers<br />Social media can help you; connect with customers (new and old), gain<br />referrals from current customers, communicate instantly with impact, get <br />publicity for events, gain or give advice, create advocates for your <br />brand, help your search ranking, and much more!<br />
    6. 6. Check out your audience<br />Current audience - who is online?<br />Is there a new audience?<br />Practitioners – Other Professionals<br />Employees<br />Customers – critics and fans<br />Competitors<br />
    7. 7. Current audience<br />What is the general age/gender<br />What time of the day/week would they use SM?<br />What are they plugged into now?<br />Search for a few of your audience members (unique names)<br />Are they showing up on LinkedIn, Twitter, Facebook?<br />
    8. 8. Current audience?<br />
    9. 9.
    10. 10. What about you?<br />
    11. 11. How much time have you got?<br />Remember social media is not free<br />
    12. 12. More time<br />Less time<br />
    13. 13. Listening….Monitoring<br />People still talk about you even when you have left the party<br />Check for critics, fans, conversations about you<br />Opportunity to become a guide – answering questions<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17. Google Alerts – Blogs, websites, news<br />“query”, “brand name” “generic”<br />As it happens<br />Twitter<br />Set up mentions<br />Search for brand/name<br />
    18. 18. Participate<br />Search any phrase on Twitter<br />Reply to them – start a conversation<br />Re-tweet too<br />
    19. 19.
    20. 20. Facebook<br />Join Facebook<br />Use it personally –follow brands/organisations/mentors<br />
    21. 21. Look at Forums<br />Answer questions (Alerts, Yahoo Answers)<br />Make comments<br />
    22. 22. Creating content<br />Don’t tell people you are funny<br />Tell them a joke<br /> …What’s your joke?<br />
    23. 23. Creating content<br />Write your own content – new blog, news, events<br />Publish unique content<br />Broadcast new content<br />Link back to your website (SEO)<br />
    24. 24. Create content that is….<br />Educating<br />Entertaining<br />Engaging<br />Empowering<br />
    25. 25. Share it amongst your media<br />Write a blog post<br />Tweet about the blog post<br />Link to it from Facebook – enhance it on Facebook<br />
    26. 26. Making it easy <br />Integration<br />Blog  Twitter<br />Facebook  Twitter<br />Blog  e-newsletter<br />Tweetdeck – spread out your tweets<br />
    27. 27. Community building<br />Your community participate in your conversation<br />Facebook groups/pages<br />Forums – Mums net<br />Trip Advisor/Gum Tree <br />Etsy<br />
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. Community building<br />What’s your aim?<br />Is there an existing community you can attach to?<br />Core of committed members before you begin<br />
    34. 34. Building a community<br />Recruit key ‘founding’ members<br />Build slowly<br />Actively recruit<br />Listen to other people’s conversations<br />Reply, they will follow<br />
    35. 35. Summary <br />Start small and grow slowly<br />Listen, participate, create content, build communities<br />Decide what makes you special<br />
    36. 36. Evaluation<br />What do you want to measure<br />It’s not a straight ROI exercise<br />Campaign penetration/success<br />Emotional responses<br />Web analytics<br />
    37. 37. Evaluation Tools<br />Penetration - Campaign success<br />Mentions <br />apps.asterisq.com/mentionmap/#<br />Hashtag logging<br />Hashtags.org/<br />hashtags.org/cosmicuk<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42. Emotional responses<br />Positive/negative -tweetfeel.com<br />
    43. 43.
    44. 44.
    45. 45. Web analytics<br />Keep a log of your social media campaigns<br />Cross reference to Web statistics<br />Bit.ly<br />Tracking<br />Plug in to Analytics -http://userscripts.org/scripts/show/35080<br />http://xinureturns.com/ - type in your URL<br />http://www.viralheat.com/pricing<br />
    46. 46.
    47. 47. Any questions?<br />
    48. 48. Old style<br />New style<br />

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