Wiltshire Consortium R Cs Social Media PresentationPresentation Transcript
ICT for Successful Organisations Social Media Julie Harris COSMIC Regional ICT Champion SW February 2010
A champion for ICT in your region
To see local infrastructure support organisations
Operate more efficiently in its day to day work
Be more effective in its reach and influence
Voice, representation, advocacy
Signposting sources of help
Regional ICT Champions
Materials have been prepared by a number of the ICT Champions
We spent 119 billion minutes on the internet in Feb 09. [Global Online Media Landscape”, Nielsen, April 2009]
UK online shoppers spent £4.6 billion during Christmas 2008. [IMRG Cap Gemini e-Retail Sales Index]
Three BARRIERS to USE (from Freshminds – April 2009)
No affordable ACCESS to the internet
No INTEREST in the content on the internet
No KNOWLEDGE of how to get on-line
Social Media www.youtube.com/watch?v =sIFYPQjYhv8
25% of adults have never used the internet [ONS 2008]
70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
70% of people over 65 have never used the internet [ONS 08]
Our understanding and use of social media is important to help organisations outreach to groups and communities
Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09]
25% more confident in finding work [Freshminds, April 2009]
Social Media / Networking – the major types
What is it
Why should you care
How it’s being used - for our organisations
Impacts / risks
How to get there
94% had HEARD of New Media or Social Media
Of these, 60% had used New Media of some form
70% had used Forums
60% had used Blogs
60% had used Media Storage
60% had used Google Apps
40% had used Wiki’s
20% had used Twitter
10% had used Social Bookmarking
“ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” Charles Leadbetter, March 2009 Some descriptions ... “ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or
Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers
New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
Increases speed of communication – no faster way to spread your message than through social networking.
Widens message to people/groups that would normally be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently
Deepens to build new and different networks – communities of interest to bounce ideas off and share experiences
Generate on-line conversations and awareness about the organisation or campaign, a consensus of opinion or shared learning about ideas
Joins together communities who are interested in the similar things, have the same likes or are striving for the same objectives.
Commoncraft Video explaining Social Media
Why social media?
New Media solutions provide additional ways of delivering/promoting your message.
Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place
Think of New Media as additional tools in your tool kit.
Audio - Podcasting
A news feed with a media sound file attached that can be picked up by a feed reader.
Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move.
Turns flat written statement into a vibrant personal story
Captures background sounds / effects / laughter of the project
‘ Audacity’ – free software for recording and converting to MP3 to load to the web http:// audacity.sourceforge.net /
Commoncraft Video explaining Podcasting
Audio – Podcast Directory for the Sector Visit
On-line web logs or journals
Used by 65% of active UK internet users, who have created 17.8m blogs
A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’
Keep staff up to date about what individuals are doing
To provide a periodic record of what you have been doing to feedback to funders
To provide case studies of events and parts of your work
Generates evolving conversations as other contribute to the topics you raise
Commoncraft Video explaining Blogs
Online journals - Blogging Visit
Used by 84% of active UK Internet Users
Upload and share videos that you can take on any digital camera or mobile phone.
Once uploaded these can be included on your own website
Videos tagged for easy searching by visitors
Allows comments and conversations to build about the video content or message
Offers many ways to to promote your organisation and its campaigns ... and all for free.
Video Sharing - YouTube Visit
Built on the SMS mobile phone technology
Mobile phones are most accessible form of mobile media
Allows users to send and read other users' updates which are text-based posts of up to 140 characters in length.
Updates displayed on user's profile page and delivered to other users who have signed up to receive them.
Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign
Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email
Commoncraft Video explaining Twitter
Micro-journals - Twitter Visit
Twitter : Reports events AS they happen not AFTER they have happened
Twitter : Extra eyes and Ears for your cause
Key Social Media Facts: Twitter
A great way to reach a wide, yet targeted audience
10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year. [ComScore and HitWise]
Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter/similar services, as have 20% of online adults ages 25 to 34.
Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center]
People are motivated by learning new things and getting information real-time as it’s developing. [Ann Handley, MarketingProfs, Mashable]
10 Ways to use Twitter
1. Networking: find key influencers in your field to follow [http://tweepsearch.com]
2. Knowledge: listen to keep up with latest events in your field [#SocEnt]
3. Research: ask questions to gain insights, ideas, prioritize [@odemagazine]
4. Educating: highlight research, trends, and advances [@casefoundation]