Ict For Success - social media May09


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Presentation for use in sub-regional events - focus on success through improved use of social media, campaigning and Web 2.0.

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  • Ict For Success - social media May09

    1. 1. ICT for Successful Organisations Julie Harris, COSMIC ICT Champion for Third Sector South West
    2. 2. About me <ul><li>Worked in third sector for 10 years, with COSMIC </li></ul><ul><li>Trustee for local organisations and charity </li></ul><ul><li>Communications and information </li></ul><ul><li>Helping VCOs make best use of ICT </li></ul><ul><li>Devon-based, work across region/UK </li></ul><ul><li>Chair of RISE – regional body for social enterprises </li></ul>
    3. 3. ICT for the Third Sector <ul><li>SkilD (in 2008) found the same 4 needs arose when talking to development workers about ICT: </li></ul><ul><li>Awareness of the increasing potential for ICT </li></ul><ul><li>Information on issues groups should consider when using ICT (planning, policies, support contracts) </li></ul><ul><li>Information on sources of funding and local support </li></ul><ul><li>Ability to explore the barriers created by ICT for some members </li></ul>
    4. 4. ICT Planning <ul><li>Good practice for all areas of work </li></ul><ul><li>Different methods </li></ul><ul><li>Where are we now? </li></ul><ul><ul><li>ICT Health Check </li></ul></ul><ul><ul><li>BUT ….. not just about ICT </li></ul></ul><ul><li>Where are we going? </li></ul><ul><li>How can ICT help us get there? </li></ul>
    5. 5. What do you need to know? <ul><li>Websites </li></ul><ul><li>E-Marketing and Campaigning </li></ul><ul><li>New Media and Web 2.0 </li></ul><ul><li>Data management </li></ul><ul><li>Stakeholder engagement and consultation </li></ul><ul><li>Continuity and emergency plans </li></ul>
    6. 6. New Media
    7. 8. <ul><li>94% had HEARD of New Media </li></ul><ul><li>60% had used New Media of some form </li></ul><ul><ul><ul><li>100% had used Social Networking Sites </li></ul></ul></ul><ul><ul><ul><li>70% had used Forums </li></ul></ul></ul><ul><ul><ul><li>60% had used Blogs </li></ul></ul></ul><ul><ul><ul><li>60% had used Media Storage </li></ul></ul></ul><ul><ul><ul><li>60% had used Google Apps </li></ul></ul></ul><ul><ul><ul><li>40% had used Wiki’s </li></ul></ul></ul><ul><ul><ul><li>20% had used Twitter </li></ul></ul></ul><ul><ul><ul><li>10% had used Social Bookmarking </li></ul></ul></ul>
    8. 9. Web 1.0 was all about pulling information down from the internet
    9. 10. Web 2.0 is all about sharing…
    10. 11. <ul><li>Increases the number of communication methods available </li></ul><ul><li>Get your message to people/groups that would normally be missed using more traditional methods of communication </li></ul><ul><li>Helps to build new and different networks </li></ul>
    11. 12. <ul><li>New Media solutions provide additional ways of delivering/promoting your message. </li></ul><ul><li>Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place </li></ul><ul><li>Think of New Media as additional tools in your tool kit. </li></ul>
    12. 13. The Art of With <ul><li>“ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” </li></ul><ul><li>Charles Leadbetter, March 2009 </li></ul>
    13. 15. … and networks…
    14. 16. … and niche networks that you can create yourself.
    15. 18. From Boulders to Pebbles <ul><li>“ All the new media and cultural organisations, created from now on, will be ‘pebble’ businesses. </li></ul><ul><li>Google and other more intelligent search engines offer to help us find just the pebble we are looking for. Google will increasingly offer to organize more and more of the unruly beach. </li></ul><ul><li>Wikipedia is a vast collection of factual pebbles. </li></ul><ul><li>YouTube is a collection of video pebbles </li></ul><ul><li>Flickr of photographic pebbles </li></ul><ul><li>Social networking sites such as Facebook allow us to connect with pebbles who are friends. </li></ul><ul><li>Twitter … allows people to create collections of lots of really tiny little pebbles.” </li></ul><ul><li>Charles Leadbetter </li></ul>
    16. 19. Key Social Media Facts: Twitter <ul><li>Twitter - a great way to reach a wide, yet targeted audience </li></ul><ul><li>9.3 M Twitter (March up 131% over February and has passed up LinkedIn for reach. </li></ul><ul><li>Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter/similar services, as have 20% of online adults ages 25 to 34. </li></ul><ul><li>Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center]
 </li></ul><ul><li>People are motivated by learning new things and getting information real-time as it’s developing. [Ann Handley, MarketingProfs, Mashable] </li></ul>
    17. 20. <ul><li>Barack Obama 44 th & Current President of the United States of America used New Media solutions to great effect during his election campaign. </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>The first president to be allowed to have a Blackberry whilst in office. </li></ul>
    18. 21. 10 Ways to use Twitter <ul><li>1.    Networking: find key influencers in your field to follow [http://tweepsearch.com] </li></ul><ul><li>2.    Knowledge: listen to keep up with latest events in your field [#SocEnt] </li></ul><ul><li>3.    Research: ask questions to gain insights, ideas, prioritize [@odemagazine] </li></ul><ul><li>4.    Educating: highlight research, trends, and advances [@casefoundation] </li></ul><ul><li>5.    Increasing Awareness: share accomplishments, beneficiary stories </li></ul>
    19. 22. 10 Ways to use Twitter <ul><li>6.    Filtering: select the best information to ‘retweet’ and save people time [@NetSquared] </li></ul><ul><li>7.    Events/conferences: increase reach and global participation [#swf09, @socialedge] </li></ul><ul><li>8.    Fundraising: raise small gifts, create “Epic Change” [ Tweetsgiving, Charity:Water/Twestival] </li></ul><ul><li>9.    Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers] </li></ul><ul><li>10.  Friendraising: build loyalty, make personal connections [@lend4health] </li></ul>
    20. 23. Which One is Right for you? <ul><li>Blog </li></ul><ul><li>Forum </li></ul><ul><li>Social Network </li></ul><ul><li>Twitter </li></ul><ul><li>Other? </li></ul>
    21. 24. <ul><li>Success requires </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Developing a Strategy/Action Plan </li></ul></ul><ul><ul><li>Preparation of Media – Old & New </li></ul></ul><ul><ul><li>Delivery </li></ul></ul><ul><li>Often means a need to work with others </li></ul><ul><ul><li>Local – develop relationships and plans </li></ul></ul><ul><ul><li>What if more geographically spread? </li></ul></ul>
    22. 28. <ul><li>F R E E!!! (in most cases) </li></ul><ul><li>Access to a GLOBAL audience </li></ul><ul><li>Your ideas and messages can be spread very quickly </li></ul><ul><li>Can take on a creative life of its own </li></ul><ul><li>VERY HIGH PROFILE – the latest ‘buzz’ </li></ul>
    23. 29. <ul><li>Can be intimidating if not used to using the internet/technology </li></ul><ul><li>Can be time consuming. Have a clear plan </li></ul><ul><li>Can be fickle. What is fashionable this week.. </li></ul><ul><li>Impossible to control. People/groups may take your message and spin it to their own ends </li></ul>
    24. 30. Where to get help <ul><li>What type of help do you need? </li></ul><ul><li>Who currently provides that help? </li></ul><ul><li>Where can you get more help? </li></ul><ul><li>What can you get for free? </li></ul><ul><li>What do you need to pay for? </li></ul>
    25. 31. Types of help for groups <ul><li>Volunteers - one off projects + ongoing </li></ul><ul><li>Accidental Techies </li></ul><ul><li>IT Support Companies </li></ul><ul><li>Web Designers </li></ul><ul><li>Database Consultants </li></ul><ul><li>Circuit Riders </li></ul><ul><li>Net:gain Centres </li></ul><ul><li>UK Online Centres </li></ul>
    26. 32. Where to get help <ul><li>National </li></ul><ul><ul><li>NCVO/ICT Hub, AbilityNet, NAVCA </li></ul></ul><ul><li>Regional </li></ul><ul><ul><li>South West Forum, your ICT Champion </li></ul></ul><ul><li>Local/sub-regional </li></ul><ul><ul><li>CVS, IT support orgs, volunteer bureau, university, private companies </li></ul></ul>
    27. 33. Who can help you? <ul><li>ICT Hub: www.icthub.org.uk </li></ul><ul><ul><li>Knowledgebase </li></ul></ul><ul><ul><li>Suppliers Directory </li></ul></ul><ul><ul><li>Publications </li></ul></ul><ul><li>IT4Communities: www.it4communities.org.uk </li></ul><ul><ul><li>Volunteers </li></ul></ul><ul><li>AbilityNet: www.abilitynet.org.uk </li></ul><ul><ul><li>Accessibility </li></ul></ul>
    28. 37. www.swict.org.uk <ul><li>Any other questions? </li></ul><ul><ul><li>Julie Harris </li></ul></ul><ul><ul><li>COSMIC </li></ul></ul><ul><ul><li>01404 813226 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.cosmic.org.uk </li></ul></ul>