** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
Firstly - Background figures to the web from recent surveys Then – barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas
Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
Daunting representation of the size of the social media / social networking internet world
Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas?
Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
<ul><li>A champion for ICT in your region </li></ul><ul><li>To see local infrastructure support organisations </li></ul><ul><ul><ul><li>Operate more efficiently in its day to day work </li></ul></ul></ul><ul><ul><ul><li>Be more effective in its reach and influence </li></ul></ul></ul><ul><li>Voice, representation, advocacy </li></ul><ul><li>Signposting sources of help </li></ul><ul><li>Strategic support </li></ul>Regional ICT Champions
Regional ICT Champions - Resources <ul><li>Website www.ictchampions.org.uk </li></ul><ul><li>ICT Answers in a Box </li></ul><ul><li>Publications www.icthub.org.uk /publications </li></ul><ul><li>Blog www.swict.org.uk </li></ul><ul><li>Support www.ictknowledgebase.org.uk </li></ul><ul><li>Attendance at meetings (LIO and Consortia) </li></ul><ul><li>Support for ICT developments </li></ul><ul><li>Workshops – social media, strategy/planning, trustees </li></ul>
<ul><li>What are the key issues? </li></ul><ul><li>What examples do you have? </li></ul><ul><li>Challenges? </li></ul>Digital Marketing and Digital Fundraising
Digital Marketing/Fundraising plan – key elements <ul><li>Objectives and activities – focussed and clear, and clear fit with overall plans and strategy </li></ul><ul><li>Resources – time, money, skills – regularly updated, reviewing, responding, promoting </li></ul><ul><li>‘Channels’ – choices, input, links, policies </li></ul><ul><li>Tribes and followers – who, when, how, expectations </li></ul><ul><li>Management – senior level understanding, commitment, involvement </li></ul>
Digital Marketing/Fundraising plan – review <ul><li>How do you check ‘return on investment’? </li></ul><ul><li>Regular reviews - usage, hits, comments and responses </li></ul><ul><li>Benchmarks – measure now, then at regular intervals </li></ul><ul><li>Analysis of ‘typical follower’ – guinea pigs, focus group </li></ul><ul><li>Be clear of things that aren’t working </li></ul><ul><li>How do you improve, create more interest – wider/deeper audiences? </li></ul>
<ul><li>BUT </li></ul><ul><li>25% of adults have never used the internet [ONS 2008] </li></ul><ul><li>70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] </li></ul><ul><li>70% of people over 65 have never used the internet [ONS 08] </li></ul><ul><li>Our understanding and use of social media is important to help organisations outreach to groups and communities </li></ul><ul><li>Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09] </li></ul><ul><li>25% more confident in finding work [Freshminds, April 2009] </li></ul>The Internet – Barriers to Use
Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers
New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
Social Media / Networking – the major types <ul><li>What is it </li></ul><ul><li>Why should you care </li></ul><ul><li>How it’s being used - for our organisations </li></ul><ul><li>Impacts / risks </li></ul><ul><li>How to get there </li></ul>
Online & Text Donations... <ul><li>Ground breaking £5 text donation with 100% going straight to good causes. </li></ul><ul><li>Every UK operator participated. </li></ul><ul><li>Over £20,000,000 donated by text. </li></ul><ul><li>Over xx,xxx text donations made. </li></ul><ul><li>Over £20,000,000 donated online. </li></ul>
Rob Bought Islands in the Stream album through iTunes, as well as subscribing to the podcast and buying iNose for his iPhone. He watched a lot of the show with his girlfriend and they donated £30 online at rednoseday.com through paypal. £33.78
The Bartons Anna bought noses for her grandchildren at Sainsbury’s and looked at their skins on Bebo. They all watched the show on the night and donated £50 by telephone. £54
Nadine Saw a friend wearing a digital red nose on Facebook, got one herself and became a fan of RedNoseDay09. Didn’t watch the TV show as she was out with the girls (wearing Stella McCartney T Shirts) but texted a £5 donation anyway. £15.99
Digital Marketing - Strategy <ul><li>Focus on key core business objectives </li></ul><ul><li>Use to develop relationships (customers, supporters) </li></ul><ul><li>Utilise the dynamic nature of social networks </li></ul><ul><li>Be clear about timescales, measures and reports </li></ul><ul><li>Roles and responsibilities </li></ul><ul><li>Look for key baselines for ROI </li></ul><ul><li>Make sure all your DM work compliment a core strategy </li></ul><ul><li>Use each application with its primary activity in mind </li></ul><ul><li>Commit to developing ‘rich’ content of good quality </li></ul><ul><li>Plan for future integration </li></ul>
Finding your Way! Photo: flickr.com/photos/worldwidewandering
Round Up <ul><li>Review of session – key messages </li></ul><ul><li>Any Questions? </li></ul>
Round Up and Thanks <ul><li>For More Details About This Workshop </li></ul><ul><li>Visit: </li></ul><ul><ul><li>Regional ICT Champions website </li></ul></ul><ul><ul><li>www.ictchampions.org.uk </li></ul></ul>
Thank You www.swict.org.uk [email_address] 01404 813226 C osmicjulie on Twitter, Skype, Oovoo and Facebook!
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