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Presentation to the Cornwall Charity Club meeting on 19th May 2010 at Truro College - looking at how organisations improve their use of digital marketing and media.

Presentation to the Cornwall Charity Club meeting on 19th May 2010 at Truro College - looking at how organisations improve their use of digital marketing and media.

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  • ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
  • Firstly - Background figures to the web from recent surveys Then – barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas
  • Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas?
  • Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
  • Daunting representation of the size of the social media / social networking internet world
  • Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
  • Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
  • Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
  • Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
  • It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
  • Invite people to indicate whether they think these guidelines are appropriate for social media use? Are there others?
  • A charity with a message for teenagers could use Bebo, for older teenagers MySpace (where the average user is female and aged 21) 4, but for University leavers or activists in their mid 20’s Facebook would be more appropriate. An organisation with a more mature audience may choose a blog that accepted (moderated) comments or for users to collaborate thoughts in a wiki. Due to the rise of Web 2.0 technologies, websites such as Facebook, Myspace and YouTube have transformed the web from being perceived primarily as a content delivery tool, into an exciting communications platform. This innovation is changing the way that we use the Web, and inevitably organisations are looking to leverage these developments to help them engage with their customers in new and interesting ways.
  • Thanks & To Find Out More

Cornwall Charity Club Cornwall Charity Club Presentation Transcript

  • Cornwall Charity Club 19 th May 2010 Julie Harris COSMIC Regional ICT Champion SW www.slideshare.net/cosmicjulie
    • A champion for ICT in your region
    • To see local infrastructure support organisations
        • Operate more efficiently in its day to day work
        • Be more effective in its reach and influence
    • Voice, representation, advocacy
    • Signposting sources of help
    • Strategic support
    Regional ICT Champions
  • Regional ICT Champions - Resources
    • Website www.ictchampions.org.uk
    • ICT Answers in a Box
    • Publications www.icthub.org.uk/publications
    • Blog www.swict.org.uk
    • Support www.ictknowledgebase.org.uk
    • Attendance at meetings (LIO and Consortia)
    • Support for ICT developments
    • Workshops – social media, strategy/planning, trustees
  • COSMIC – Social enterprise and ICT
  • Digital Mentors – Pilot project
    • Blackdown Hills and East Devon LAG “Making it Local”
    • 1 year pilot started 1 st September 2009
    • Two digital mentors (Tim and Andy)
    • Organisations, SMEs and individuals
    • Helping progression in the use of ICT
    • Evaluation of impact and development of future proposals
    • 200 individuals involved through workshops & support
    • 100 organisations benefitting from individual mentoring support
    • (news.bbc.co.uk 19 th May 2010 – source UKOM)
    • British web users are spending 65% more time online than 3 years ago
    • A verage of 22 hours and 15 mins each month
    • Social networks/blogs - 22.7%
    • E-mail - 7.2% Games - 6.9%
    • Instant Messaging - 4.9% Classified/Auctions - 4.7%
    • Portals – 4% Search - 4%
    • Software info/products - 3.4% News - 2.8%
    • Adult - 2.7%
    The Internet
    • BUT
    • Three BARRIERS to USE (from Freshminds – April 2009)
    • No affordable ACCESS to the internet
    • No INTEREST in the content on the internet
    • No KNOWLEDGE of how to get on-line
    • 25% of adults have never used the internet [ONS 2008]
    • 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
    • 70% of people over 65 have never used the internet [ONS 08]
    The Internet
  •  
  • Photo: flickr.com/photos/briansolis/
  •  
  • Social Media / Networking – the major types
    • What is it
    • Why should you care
    • How it’s being used - for our organisations
    • Impacts / risks
    • How to get there
  • Why social media for charities and organisations?
    • Advocacy
    • Awareness
    • Fundraising
    • Inspiring action
    • Influencing change
  • Video Sharing - YouTube Visit
  • Micro-journals - Twitter
  • Twitter : Reports events AS they happen not AFTER they have happened
  • Image Sharing - Flickr
  • Social Networking - Facebook Causes Dog’s Trust Busts For Justice
  • Social Networking - Facebook
  • Niche networks that you can create yourself. Social Networking - Ning Youth Work Online
  • Social Networking - Specialist
  • Collaborative working - Doodle Visit
  • Collaborative working - GoogleDocs Visit
  • We know you are the most important person and we want to continue to work with you”
  • Social Networking...
  • Online & Text Donations...
    • Ground breaking £5 text donation with 100% going straight to good causes.
    • Every UK operator participated.
    • Over £20,000,000 donated by text.
    • Over £20,000,000 donated online.
  • Rob Bought Islands in the Stream album through iTunes, as well as subscribing to the podcast and buying iNose for his iPhone. He watched a lot of the show with his girlfriend and they donated £30 online at rednoseday.com through paypal. £33.78
  • Social Media Guidelines
    • Professional
    • Responsible
    • Credible
    • Responsive
    1 2 3 4 5 6 7 8
  • Which One is Right for your organisation?
    • Blog - informal project progress?
    • Forum - for supporters to discuss?
    • Social Network - build cause awareness?
    • Twitter - short project updates?
    • Video / Photo sharing - our annual report?
    • RSS - what are others saying?
    • A combination of all of these and more!
    • Select those that are right for the organisation
  • Have the safety net in place
    • Have a policy in place covering staff use
      • Is it any different to office chat or reading the newspaper?
    • Have usage guidelines and fact sheets (e.g. Twitter Guide)‏
    • Don’t be afraid to admit it didn’t work
    • Take ALL staff on the journey!
  • Finding your way
    • O bjectives - what
    • A udience - who
    • S trategy - pick a path that fits
    • I mplement - match the tool
    • S ustain - measure, adjust
  • Finding your Way! Photo: flickr.com/photos/worldwidewandering
  • Round Up
    • Review of session – key messages
    • Any Questions?
  • Round Up and Thanks
    • For More Details About This Workshop
    • Visit:
      • Regional ICT Champions website
      • www.ictchampions.org.uk
  • Thank You www.swict.org.uk [email_address] 01404 813226 C osmicjulie on Twitter, Skype, Oovoo and Facebook!