Vodafone.Gr Search Marketing Case Study (SEO & AdWords) @ IMC 2008 Athens

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    Vodafone.Gr Search Marketing Case Study (SEO & AdWords) @ IMC 2008 Athens - Presentation Transcript

    1. Costas *Managing director
    2. Mindworks. The leading Search Marketing agency.
    3. .SEO .Paid Search .Usability .eMetrics
    4. A Great team of experts! 8 brilliant individuals. *3 Google Adwords Qualified Professionals
    5. Great Results* *Proven results
    6. Vodafone case
    7. Vodafone saw the potential in Search marketing.
    8. We did the rest.
    9. What we did?
    10. Search Engine Optimization
    11. 9 months of hard work...
    12. Onsite Optimization • Title tags • Meta tags • Internal linking • Html Optimization • SEO copywriting • Content Development
    13. Onsite Optimization
    14. Offsite Optimization • Directories • Blogs • Forums • Social networking sites • Social bookmarking sites
    15. Offsite Optimization ~15.000 inbound links Dec 2008 ~ 3.500 inbound links Mar 2008
    16. “However beautiful the strategy, you should occasionally look at the results.” Winston Churchill
    17. Results new optimized site
    18. 2.000% increase in organic search traffic since March ʻ08
    19. Top listings for 10.654 Keywords during November *In March ʼ08 search traffic was coming from 141 keywords
    20. Search Traffic is 25,45% of the total traffic in vodafone.gr *Until March ʼ08 Search was only 1,71% of the total traffic.
    21. Top listings for every single new Vodafone product * Weeks before August 22 Vodafone.gr was ranking for “iPhone”
    22. Same for Blackberry
    23. Our strategy was to focus on new services and products and rank well even before they launch!
    24. Can we do all that only with SEO?
    25. NO!
    26. Sponsored Listings* gave us a hand! *Google Adwords
    27. We created a Huge Paid Search Campaign
    28. 16 Campaigns
    29. 481 Ad Groups
    30. 1.298 Ad Texts
    31. 42.257 Keywords
    32. Where? • Search Network (Google.gr) • Content Network (Everywhere)
    33. So what?
    34. 7,17% Click Through Rate* *Search network only
    35. 158.644 targeted thirsty users
    36. Numbers talk
    37. Mindworks. Delivering results.
    38. Thank you Vodafone P.S.

    + Costas MantziarisCostas Mantziaris, 10 months ago

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