Vodafone.Gr Search Marketing Case Study (SEO & AdWords) @ IMC 2008 Athens

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A presentation of Vodafone.gr (Vodafone Greece) case study about a search marketing campaign with extraordinary results and ROI

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Vodafone.Gr Search Marketing Case Study (SEO & AdWords) @ IMC 2008 Athens

  1. 1. Costas *Managing director
  2. 2. Mindworks. The leading Search Marketing agency.
  3. 3. .SEO .Paid Search .Usability .eMetrics
  4. 4. A Great team of experts! 8 brilliant individuals. *3 Google Adwords Qualified Professionals
  5. 5. Great Results* *Proven results
  6. 6. Vodafone case
  7. 7. Vodafone saw the potential in Search marketing.
  8. 8. We did the rest.
  9. 9. What we did?
  10. 10. Search Engine Optimization
  11. 11. 9 months of hard work...
  12. 12. Onsite Optimization • Title tags • Meta tags • Internal linking • Html Optimization • SEO copywriting • Content Development
  13. 13. Onsite Optimization
  14. 14. Offsite Optimization • Directories • Blogs • Forums • Social networking sites • Social bookmarking sites
  15. 15. Offsite Optimization ~15.000 inbound links Dec 2008 ~ 3.500 inbound links Mar 2008
  16. 16. “However beautiful the strategy, you should occasionally look at the results.” Winston Churchill
  17. 17. Results new optimized site
  18. 18. 2.000% increase in organic search traffic since March ʻ08
  19. 19. Top listings for 10.654 Keywords during November *In March ʼ08 search traffic was coming from 141 keywords
  20. 20. Search Traffic is 25,45% of the total traffic in vodafone.gr *Until March ʼ08 Search was only 1,71% of the total traffic.
  21. 21. Top listings for every single new Vodafone product * Weeks before August 22 Vodafone.gr was ranking for “iPhone”
  22. 22. Same for Blackberry
  23. 23. Our strategy was to focus on new services and products and rank well even before they launch!
  24. 24. Can we do all that only with SEO?
  25. 25. NO!
  26. 26. Sponsored Listings* gave us a hand! *Google Adwords
  27. 27. We created a Huge Paid Search Campaign
  28. 28. 16 Campaigns
  29. 29. 481 Ad Groups
  30. 30. 1.298 Ad Texts
  31. 31. 42.257 Keywords
  32. 32. Where? • Search Network (Google.gr) • Content Network (Everywhere)
  33. 33. So what?
  34. 34. 7,17% Click Through Rate* *Search network only
  35. 35. 158.644 targeted thirsty users
  36. 36. Numbers talk
  37. 37. Mindworks. Delivering results.
  38. 38. Thank you Vodafone P.S.

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