Sharing Content On Social Media More Than Once: The Total Guide

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*How Do I Share Content On Social Media More Than Once?*

The first step in the process really comes down to developing the right type of social sharing schedule. As I’ve shared before, the process we use here at CoSchedule looks something like this. Once our blog post goes live, the following sharing schedule immediately takes effect.

On publish – Social message sent when blog post goes live
Same day – Initial social messages trickle out to your accounts over the next 2-3 hours.
Next day – Messages are shared again on the appropriate social channels.
Next week – Another series of messages are pre-scheduled and sent the following week.
Next month – Even more social messages are pre-scheduled for the following month.
Next _____ – Additional messages can optionally be scheduled for the three-month mark or beyond.

*Do This Instead Of Writing Your Next Blog Post*

For many years, quantity was king. The more content you could muster, the better. This isn’t the case anymore. Now, quality matters, and Google is pretty serious about making people understand that. When it comes to writing your next blog post, put the writing on hold, and spend some time promoting a previous piece of content instead. To do this, make sure that your social media schedule is well cared for.

Are you sharing your content on an even schedule, or are some messages being clumped together?

Are your messages unique, or are they just repeating the same old headline and link?

*When Sharing Content On Social Media, How Do I Create Something Others Will Share?*

In the slide deck above, we actually outline several new methods that you can use to mix-up your social media content. There are many types of messages that you can choose from.

1. Direct and easy (post title and link)
2. Ask a question (stir up conversation)
3. Cite a fact (from the post itself)
4. Share a quote (like a blockquote)
5. And Intrigue (something special is inside)
6. Are you missing some big opportunities for reposting blog content?

*How Do I Optimize My Content For Each Network?*

One of the other things that comes into play when you are reposting your blog content is the way that social messages look once they are published. Each social network has its own method and intricacies that, if taken advantage of, will result in more click-throughs and traffic. It only makes sense to take advantage of them when you can.

Published in: Social Media, Technology, Business

Sharing Content On Social Media More Than Once: The Total Guide

  1. 1. Sharing Content On Social Media More Than Once The Total Guide To Reposting Your Blog On Social Media
  2. 2. CoSchedule.com Save time and grow traffic by scheduling blog posts and social media on a unified drag and drop calendar.
  3. 3. How do I share my (blog) content more than once? *without looking like a spammer!
  4. 4. Post and Tweet Problem 1. Blog post goes live 2. Social network(s) get notified 3. Nothing ever happens again missed opportunity
  5. 5. The social web is a stream, and not a book. Our followers will dip in and out at will . We need to promote our content more than once.
  6. 6. @CoSchedule First Message (Same day) Second Mention (Next day) Third Mention (Next week) Total clicks: 5 clicks 4 clicks 2 clicks 11 clicks First Message Clicks: Additional Clicks From Schedule: Total Clicks: 19 24 43 4 clicks 3 clicks 2 clicks 9 clicks 10 clicks 8 clicks 5 clicks 23 clicks How A Social Sharing Schedule Will Double Your Traffic
  7. 7. Using a social media schedule to promote your content is a no-brainer. The trick is developing a plan for maximum impact.
  8. 8. Good tools make this easy… …more on that later.
  9. 9. How do I create a solid social sharing schedule?
  10. 10. Create a “staggered” social media approach. 1. On publish – Social message sent when your blog post goes live. 2. Same day – Initial social messages trickle out 
 to your accounts over the next 2-3 hours. 3. Next day – Messages are shared again on the appropriate social channels. 4. Next week – Another series of messages are pre-scheduled and sent the following week. 5. Next month – Even more social messages are pre-scheduled for the following month. 6. Next _____ – Additional messages can optionally be scheduled for the three-month mark or beyond.
  11. 11. How we do it at CoSchedule…
  12. 12. The goal is to promote your content with social media, not take over all social media feeds. Go too far and you will just come off as annoying.
  13. 13. @CoSchedule On Publish Same Day, 2 hours later Next Day Next Week Next Month Two Months Yoursharingschedulewillvarybynetwork.
  14. 14. With CoSchedule, schedule your social media while you blog.
  15. 15. Always create a “staggered” schedule. No spam!
  16. 16. How do I create social messages that people will actually share?
  17. 17. Not only do we need to properly stagger our messages out over time, but we also need to add variety to our messages. There should never be a reason to send the same message twice.
  18. 18. New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://..... Same day as post, Same time as post Post Title, “New Blog Post” designator1 Ask A Question2 1) Direct And Easy This the most simple kind of message, usually with nothing more than the post headline, a few hashtags, and a link back to the post.
  19. 19. New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://..... Same day as post, Same time as post Post Title, “New Blog Post” designator1 Are you wondering how to use #socialmedia to drive leads for your business? http://..... Same day as post, 3 hours after post Ask A Question2 Cite A Fact3 2) Ask A Question Grab a question and pose it to your social media audience as a way to further promote your post and engage users on your various networks.
  20. 20. Are you wondering how to use #socialmedia to drive leads for your business? http://..... Same day as post, 3 hours after post Ask A Question2 71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://..... Day After Post Cite A Fact3 Share A Quote4 3) Cite A Fact Share an interesting fact or statistic mentioned in your blog post. These elements are usually very engaging and will likely draw interest.
  21. 21. 71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://..... Day After Post Cite A Fact3 Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://..... Week After Post Share A Quote4 Add Intrigue4 4) Share A Tweetable Quote Clever one-off quotes from your blog posts can be easily repurposed as a tweet or social message. These make for easy work when sharing your content.
  22. 22. Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://..... Week After Post Share A Quote4 See how one company generated 150 unique leads from a single Facebook campaign http://..... MonthAfter Post Add Intrigue4 @CoSchedule 5) Add Intrigue Sometimes the best way to capture attention is through a bit of mystery and intrigue. Write up a few cliffhangers and see what your followers say.
  23. 23. New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://..... Same day as post, Same time as post Post Title, “New Blog Post” designator1 Are you wondering how to use #socialmedia to drive leads for your business? http://..... Same day as post, 3 hours after post Ask A Question2 71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://..... Day After Post Cite A Fact3 Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://..... Week After Post Share A Quote4 See how one company generated 150 unique leads from a single Facebook campaign http://..... MonthAfter Post Add Intrigue4 @CoSchedule 5) Add Intrigue 1) Direct And Easy 2) Ask A Question 3) Cite A Fact 4) Share A Tweetable Quote
  24. 24. How do you optimize your content for each network?
  25. 25. Each social network handles images and text differently. Take advantage of it when you can. Take advantage of the strengths of each network.
  26. 26. Google+ allows you to use markdown. …add bulleted lists and bold text to your posts to make certain items stand out and provide additional value to your readers.
  27. 27. Twitter is great about images. Posts that include images are much more noticeable than posts that do not.
  28. 28. Facebook offers a huge variety. There is more than one way to post a link to Facebook. Know the difference and use them wisely.
  29. 29. Twitter offers a crazy thing called hovercards. These simple previews will show viewers a preview of your content before they visit your site.
  30. 30. Pinterest also offers “rich pins.” These are essentially link previews that are built right into the Pinterest post itself.
  31. 31. Google+ is great for search. This underestimated social network might be one of your biggest opportunities.
  32. 32. Content marketing requires great social sharing. True.
  33. 33. Without it, you might 
 be doing a lot of work 
 for nothing. Also true.
  34. 34. 1. Create your content. So…..
  35. 35. 2. Share it via a social sharing schedule. Yes, please.
  36. 36. 3. Make the content appealing to your audience. Do yourself a favor :)
  37. 37. 4. Take advantage of every social network. Why not?
  38. 38. 1. Create your content. 2. Share it via a social sharing schedule. 3. Make the content appealing to your audience. 4. Take advantage of every social network. 5. Win at the internet!
  39. 39. pssst…. CoSchedule.com makes this easy. Garrett Moon Co–Founder @garrett_moon
  40. 40. CoSchedule.com Save time and grow traffic by scheduling blog posts and social media on a unified drag and drop calendar.

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