*Using content to build loyalty, trust, and an audience.*
Are you wondering how to build a winning content marketing strategy for your team? Do you need to explain to your boss why content marketing is important?
You may have heard of content marketing–many of us know that it is “the next big thing”–but are we implementing it properly in our business? Are we able to justify using it?
This slide deck is yours to enjoy, share, and distribute to your team as a primer on what this content marketing thing is all about.
*What Is Content Marketing?*
Content marketing is technically any type of marketing format that involves the creation and sharing of media as a means to acquire customers. In essence, content marketing is a form of marketing that doesn’t actually feel like marketing.
*Why Does Content Marketing Work?*
In traditional advertising, we take an audience-to-product approach, meaning we take the features and benefits of our products and attempt to shove them in the face of our customers. This type of advertising highlights our product, and generally provides little value to our potential customers.
Content marketing strategy takes a different approach. Rather than forcing our product on them, we provide them with something they actually want. Content marketing works because as we build trust with our audience, they will eventually thank us with their business.
*How Do I Start Content Marketing?*
1. Write Helpful Content
Every team has experts. Who are yours? The first step to great content marketing is to get them writing, and contributing to the team. One of the best ways to start content marketing is to get your team to write about what they already know.
2. Publish Your Content On A Blog
Many businesses get scared off by the idea of a blog, but they are important for everyone involved with it. A blog is essentially a way for you to share ongoing content on your website.
3. Share Your Content On Social Media
Once your content is created, and published, you need to get it out there so people find it. One of the best ways to do that is through social media. You should think about your blog in a hub and spoke model. Your website is the hub, and the social networks are the hub. Use them to promote your content.
4. Grow Your Audience
It is easy for us to think about our customers, but it isn’t always as easy to think about our audience. Content marketing is about growing an audience of people who trust what you have to say and will share it with their friends. You will need to continue to grow your audience in order to grow your list of customer leads.
*Five Questions To Ask Yourself Before You Start Your Own Content Marketing Strategy*
1. Who is going to help you?
2. What do you have to say?
3. When will you publish content?
4. Where will your content go?
5. Why do you need to do this?