The Ultimate Guide To Using Color For Content Marketing
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The Ultimate Guide To Using Color For Content Marketing

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Understanding how to use color isn't just for artists. Color carries the power to add meaning to your content, and to direct your audience at what to look at. Color has an impact on conversions and......

Understanding how to use color isn't just for artists. Color carries the power to add meaning to your content, and to direct your audience at what to look at. Color has an impact on conversions and traffic.

Starting with an understanding of color theory and primary colors will help you go on to choose the best color combinations for your content. Know how to use color to highlight important content, and keep things readable.

Next, you'll need to know the psychology of color, and how people react differently to color according to gender and culture. What color should your button be? What color should you use in your graphics?

The final decision of what color to use for your call-to-action is up to your audience. Using A/B testing, you can determine which colors work the best with your audience.

http://coschedule.com/blog/color-psychology-marketing/

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  • 1. THE ULTIMATE Color Guide FOR CONTENT MARKETING Color Wheel PURE COLORS COLOR + WHITE=TINT COLOR + GRAY=TONE COLOR + BLACK=SHADE Low Medium High CONTRAST IS Essential HIGH VS. LOW CONTAST COMPLEMENTARY TRIANGLE, RECTANGLE AND SQUARE COLORS COLORS BRING Emotion SPIRITUAL, HEALING, PROTECTION, SOPHISTICATED ENVY, FEMININITY TRANQUILITY, SECURITY, INTEGRITY, PEACE, LOYALTY, TRUST, INTELLIGENCE COLDNESS, FEAR, MASCULINITY FRESHNESS, ENVIRONMENT, NEW, MONEY, FERTILITY, HEALING, EARTH ENVY, JEALOUSY, GUILT BRIGHT, SUNNY, ENERGETIC, WARM, HAPPY, PERKY, JOY, INTELLECT IRRESPONSIBLE, UNSTABLE HEALTHY, HAPPY, FEMININE, SWEET, COMPASSION, PLAYFUL WEAK, FEMININITY, IMMATURITY ROYALTY, NOBILITY, SPIRITUALITY, LUXURY, AMBITION, WEALTH MYSTERY, MOODINESS LOVE, PASSION, ENERGY, POWER, STRENGTH, HEAT, DESIRE ANGER, DANGER, WARNING COURAGE, CONFIDENCE, FRIENDLINESS, SUCCESS IGNORANCE, SLUGGISHNESS DEPENDABLE, FLEXIBLE, CRISP, CONSERVATIVE DULL, BORING, CONSERVATIVE FRIENDLY, EARTH, OUTDOORS, LONGEVITY, CONSERVATIVE DOGMATIC, CONSERVATIVE WEALTH, WISDOM, PROSPERITY, VALUABLE, TRADITIONAL EGOTISTICAL, SELF-RIGHTEOUS GLAMOROUS, HIGH TECH, GRACEFUL, SLEEK INDECISIVE, DULL, NON-COMMITTAL SECURITY, RELIABILITY, INTELLIGENCE, SOLID GLOOMY, SAD, CONSERVATIVE GOODNESS, INNOCENCE, PURITY, FRESH, EASY, CLEAN ISOLATION, PRISTINE, EMPTINESS, PROTECTION, ELEGANCE, DRAMATIC, CLASSY, FORMALITY DEATH, EVIL, MYSTERY BLUE TURQUOISE GREEN YELLOW PURPLE PINK RED ORANGE BROWN TAN GOLD SILVER WHITE GRAY BLACK COLOR PREFERENCE BY Gender CREATED BY COSCHEDULE THREE PRIMARY COLORS ARE ALL YOU NEED TO MAKE THE REST OF THE COLORS ON THE COLOR WHEEL. ADDING BLACK AND/OR WHITE TO PURE COLOR GIVES YOU TINTS, TONES, AND SHADES. THESE ADD SUBTLE COLORS TO YOUR COLOR WHEEL. CONTRAST IS WHAT MAKES YOUR CONTENT READABLE AND HELPS HIGHLIGHT CONTENT THAT SHOULD STAND OUT. A MIX OF HIGH AND LOW CONTRAST WORKS BEST. COMPLEMENTARY COLOR COMBINATIONS ARE OPPOSITES. THEY ARE GREAT FOR DRAWING ATTENTION, BUT CAN GET JARRING IF USED IN EQUIVALENT AMOUNTS. ANALOGOUS AND MONOCHROMATIC COLOR COMBINATIONS ARE SUBTLE AND PEACEFUL. SPLIT COMPLEMENTARY USES THE POWER OF COMPLEMENTARY BUT GIVES YOU THREE COLORS. OTHER COLOR COMBINATIONS ARE EASY TO CREATE ON THE COLOR WHEEL. COLORS SUGGEST POSSITIVE AND NEGATIVE EMOTIONS. THIS VARIES ACROSS CULTURES. MEN AND WOMEN EXPERIENCE COLOR DIFFERENTLY. THEY HAVE DIFFERENT PREFERENCES. WOMEN SEE A BROADER RANGE OF COLORS. REMEMBER: HOW DO YOU CHOOSE THE BEST COLOR FOR YOUR CONTENT? A/B TESTING WITH YOUR AUDIENCE. Wordpress Blog Settings 8a Tips for Writing 8a 5 Tips to Write Better Headlines Marketing 9a Tips for Writing 8a New Post! Chec 9a New Post! Chec 8a Grow Your Audience Marketing 8a Schedule Your Blog Well Marketing 9a Planning Your New Calendar Marketing 9a Tips for Planning 8a New Post! Chec 8a Tips for Writing 8a 7 Tips to Make Better Graphics Design 9a Tips for Writing 8a New Post! Chec 8a 3 Ways to Market Better Marketing 9a Tips for Writing 8a New Post! Chec 8a Tips for Writing 9a New Post! Chec Schedule Your Social Media + Blog Content In One Place Save Time & Grow Traffic Get an extended free trial today at http://coschedule.com/r/pinterest