STRICTLY PRIVATE AND CONFIDENTIAL




  Company Profile
        First Quarter, 2009




   THE BEIJING AXIS Ltd.
        3...
STRICTLY PRIVATE AND CONFIDENTIAL




              THE BEIJING AXIS AT THE HIGHEST LEVEL


                            3 ...
STRICTLY PRIVATE AND CONFIDENTIAL




                      VISION AND MISSION


                                        V...
STRICTLY PRIVATE AND CONFIDENTIAL




               STRATEGIC INTENT IN OUR SERVICE DELIVERY


                          ...
STRICTLY PRIVATE AND CONFIDENTIAL




     STRATEGIC INTENT ACROSS OUR CHOSEN MARKETS (I)


          Synergistic China Cr...
STRICTLY PRIVATE AND CONFIDENTIAL




     STRATEGIC INTENT ACROSS OUR CHOSEN MARKETS (II)


          Synergistic China C...
STRICTLY PRIVATE AND CONFIDENTIAL




                                GUIDING PRINCIPLES AND VALUES


                    ...
STRICTLY PRIVATE AND CONFIDENTIAL




               CHINA CROSS-BORDER SERVICES IN MORE DETAIL


     China Strategy Grou...
STRICTLY PRIVATE AND CONFIDENTIAL




          SECTOR FOCUS IN OUR 3 CROSS-BORDER BUSINESSES


     China Strategy Group ...
STRICTLY PRIVATE AND CONFIDENTIAL




     CHINA STRATEGY GROUP: CAPABILITIES IN MORE DETAIL


     China Strategy Group  ...
STRICTLY PRIVATE AND CONFIDENTIAL




        CHINA SOURCING UNIT: CAPABILITIES IN MORE DETAIL


                         ...
STRICTLY PRIVATE AND CONFIDENTIAL




   CSU SERVICE DELIVERY PLATFORM & METHODOLOGY
Overall Project Management
Holistic R...
STRICTLY PRIVATE AND CONFIDENTIAL




                                           CSU CATEGORY & PRODUCT FOCUS


          ...
STRICTLY PRIVATE AND CONFIDENTIAL




SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (I)



                                 ...
STRICTLY PRIVATE AND CONFIDENTIAL




SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (II)



                                ...
STRICTLY PRIVATE AND CONFIDENTIAL




SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (III)



                               ...
STRICTLY PRIVATE AND CONFIDENTIAL




   CHINA CAPITAL ADVISORS: CAPABILITIES IN MORE DETAIL


                           ...
STRICTLY PRIVATE AND CONFIDENTIAL




         WE HAVE SIGNIFICANT EXPERIENCE & TRACK RECORD


     China Strategy Group  ...
STRICTLY PRIVATE AND CONFIDENTIAL




                        SELECTED MINI CASE STUDIES FROM RECENT
                     ...
STRICTLY PRIVATE AND CONFIDENTIAL




                        SELECTED MINI CASE STUDIES FROM RECENT
                     ...
STRICTLY PRIVATE AND CONFIDENTIAL




                   OTHER RECENT INTERNATIONAL & CHINESE MNC
                        ...
STRICTLY PRIVATE AND CONFIDENTIAL




OUR EXPERIENCE CURVE CREATES ADVANTAGE IN FIVE AREAS


                             ...
STRICTLY PRIVATE AND CONFIDENTIAL




                                 MANAGEMENT - TBA DIRECTORS

Kobus van              ...
STRICTLY PRIVATE AND CONFIDENTIAL




                               MANAGEMENT - TBA MANAGERS

                          ...
STRICTLY PRIVATE AND CONFIDENTIAL




MANAGEMENT - TBA MANAGER & LEAD CONSULTANTS

                              William  ...
STRICTLY PRIVATE AND CONFIDENTIAL




                                      THE BEIJING AXIS - WEBSITE
                   ...
STRICTLY PRIVATE AND CONFIDENTIAL




                                      CHINA SOURCING BLOG
                          ...
STRICTLY PRIVATE AND CONFIDENTIAL




                PRESENTATIONS AND ATTENDANCE AT SEMINARS,
             CONFERENCES, ...
STRICTLY PRIVATE AND CONFIDENTIAL




                               PUBLICATIONS

DOING BUSINESS IN CHINA:               ...
STRICTLY PRIVATE AND CONFIDENTIAL




                 PUBLICATIONS: THE CHINA ANALYST
  An English language knowledge too...
STRICTLY PRIVATE AND CONFIDENTIAL




              PUBLICATIONS: AFRICAN MINING QUARTERLY
Chinese language knowledge tool...
STRICTLY PRIVATE AND CONFIDENTIAL




                                             CONTACT DETAILS

   For further informa...
Upcoming SlideShare
Loading in...5
×

The Beijing Axis Introduction March 2009

723

Published on

THE BEIJING AXIS, who we are, what we do and how we do it

Published in: Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
723
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Beijing Axis Introduction March 2009

  1. 1. STRICTLY PRIVATE AND CONFIDENTIAL Company Profile First Quarter, 2009 THE BEIJING AXIS Ltd. 3806 Central Plaza 18 Harbour Road Wanchai Hong Kong People’s Republic of China Tel: +86 (0)10 6440 2106 Fax: +86 (0)10 6440 2672
  2. 2. STRICTLY PRIVATE AND CONFIDENTIAL THE BEIJING AXIS AT THE HIGHEST LEVEL 3 Synergistic Cross-Border China Businesses THE BEIJING AXIS is a cross-border business bridge to/from China in three principal areas: Strategy, Sourcing and Investment Since our establishment in 2002, we have successfully worked with many international and Chinese MNC clients across various sectors and industries; with a core focus on the Chinese mining and resources sector, and on China’s burgeoning industrial and engineering sector. Our work is always cross-border - supporting international firms as they act in unfamiliar territory in China, or supporting Chinese firms as they venture out and ‘go global’. We are committed to safety and sustainability, and our solutions emphasize 'actions and transactions’ THE BEIJING AXIS is organised along 3 synergistic cross-border China businesses: the China Strategy Group, China Sourcing Unit and China Capital Advisors China Strategy Group China Sourcing Unit China Capital Advisors Knowledge Knowledge & network & network Strategic Sourcing Corporate Finance Origination Strategy Formulation synergies synergies Supply Chain Management Financial Advisory Strategy Implementation & Support -1- www.thebeijingaxis.com
  3. 3. STRICTLY PRIVATE AND CONFIDENTIAL VISION AND MISSION Vision Be a leading provider of cross-border China business solutions Mission Facilitate, enhance and support an appropriate cultural, political and economic integration of China with the rest of the world Be a cross-border business bridge to/from China – in three principal areas: strategy, sourcing and investment solutions to international MNC’s in chosen markets with a China agenda to Chinese MNC’s in their quest to ‘go global’ Learn and excel in our chosen fields in a manner that inspires others -2- www.thebeijingaxis.com
  4. 4. STRICTLY PRIVATE AND CONFIDENTIAL STRATEGIC INTENT IN OUR SERVICE DELIVERY 3 Synergistic Cross-border China Businesses China Strategy Group China Strategy Group TBA China Strategy Group (CSG) assist CEO’s, boards and senior management with their Strategy Formulation cross-border China strategy formulation and implementation. For international MNCs we are a trusted China strategy advisor and implementation partner; for Chinese MNCs we Strategy Implementation perform strategic business planning and implementation as they develop global Knowledge & network synergies businesses China Sourcing Unit China Sourcing Unit TBA China Sourcing Unit (CSU) supports international firms as they exploit China’s status as a leading global supply-base; whilst at the same time supporting Chinese firms that are Strategic Sourcing looking at global sourcing. The CSU provides a comprehensive range of procurement Supply Chain Management services across the supply chain with a focus on cost savings, quality control and on-time & Support delivery. We emphasize total cost of ownership and holistic risk management China Capital Advisors China Capital Advisors TBA China Capital Advisors (CCA) provides specialised financial advisory services to Chinese firms that are undertaking outbound cross-border investment, or that are vying Corporate Finance Origination for international investment. Similarly, we advise international firms that are undertaking Financial Advisory investments in China or that are looking to attract strategic capital from China. The focus is on origination activities, but we provide selected services across the transaction chain -3- www.thebeijingaxis.com
  5. 5. STRICTLY PRIVATE AND CONFIDENTIAL STRATEGIC INTENT ACROSS OUR CHOSEN MARKETS (I) Synergistic China Cross-border Business Solutions to/from Clearly Targeted Markets China-Africa Desk TBA China-Africa Desk has been a clear leader in its field over the past 6 years. Our knowledge base, experience curve, client list and project track record is unrivaled. Based on our China-Africa strategy, sourcing and South Africa Russia investment project experience, our team is widely regarded as one of the & Africa & CIS leading teams in the market. The China-Africa desk is supported by an office in Johannesburg that works closely with our China-based professionals and experts to deliver complex cross-border China-Africa solutions across our strategy, sourcing and investment businesses China Niche China-Russia Desk Markets TBA China-Russia Desk has grown significantly over the past 2 years. Our Latam Australia knowledge base, experience curve and track record have expanded and we India & SE Asia have attracted a top team - and a list of notable clients. Our China-Russia Middle East desk is augmented by an office in Moscow that enables solid cross-border Key Industries service delivery in our strategy, sourcing and investment businesses China-Australia Desk Well established TBA China-Australia Desk is the latest geographical addition for us. Over the Current priority past 1-2 years our knowledge of China-Australia relations has grown and we 1-year out priority have started to attract more clients. An office in Perth is under development Global focus, well established -4- www.thebeijingaxis.com
  6. 6. STRICTLY PRIVATE AND CONFIDENTIAL STRATEGIC INTENT ACROSS OUR CHOSEN MARKETS (II) Synergistic China Cross-border Business Solutions to/from Clearly Targeted Markets Selected Niche Markets We have identified selected niche markets that are viewed as current or future priorities: South Africa Russia Latin America Desk & Africa & CIS Latam is a current priority. Our China-Latam efforts find expression in the fact that we have added Spanish language skills to our capability set. Meanwhile, throughout 2008 and into 2009, we are actively developing this business and reaching out to potential target clients and partners in China China and South America Niche Markets India Desk & Middle East Desk Latam Australia India’s status as a large rapidly growing developing country, whilst being a India & SE Asia neighbour of China, is seen as an opportunity. Similarly, the rapid growth of Middle East the Middle East, and the relatively low level of China-Middle East Key Industries engagement, is seen as an attractive opportunity. Over the course of 2009 and 2010 we will invest progressively more time and effort in these markets Key Industries Well established TBA works across a range of sectors but key industries, where we hold Current priority 1-year out priority significant expertise and experience, have emerged. These are: mining & Global focus, well established resources; industry & manufacturing; and engineering -5- www.thebeijingaxis.com
  7. 7. STRICTLY PRIVATE AND CONFIDENTIAL GUIDING PRINCIPLES AND VALUES Guiding Principles Values Cultural Astuteness Professionalism Quality and Safety & Sustainability Adding Value Integrity & Ethics Solutions Relationships Flexibility Client Focus THE BEIJING AXIS aspires to provide comprehensive cross-border China business solutions in a manner that is consistent with the highest international corporate governance standards attainable, in a manner that respects the environment so as to assure sustainability -6- www.thebeijingaxis.com
  8. 8. STRICTLY PRIVATE AND CONFIDENTIAL CHINA CROSS-BORDER SERVICES IN MORE DETAIL China Strategy Group China Sourcing Unit China Capital Advisors Strategy Formulation Strategic Sourcing Corporate Finance Origination Market intelligence Supply needs analysis Advising Chinese MNCs as they seek overseas assets, equity, projects or Market and industry research Supplier identification, filtering, due foreign co-investment partners diligence and selection Market entry strategy Advising foreign MNCs that are Negotiation seeking Chinese assets, equity, projects Partnering strategy or Chinese co-investment partners Commercial and contract Business planning management support Supply Chain Management Financial Advisory Strategy Implementation & Support Buy side & sell side M&A advisory Market entry support Comprehensive project management Acquisition target identification, Business development filtering and selection Transaction monitoring Operational support Project and target due diligence QA/QC, expediting, managing 3rd Negotiation parties (QA inspectors, lawyers, etc.) Fundraising support Agency services Logistics Valuations Relationship management Holistic risk management Opinions Delegations Strategic relationship management -7- www.thebeijingaxis.com
  9. 9. STRICTLY PRIVATE AND CONFIDENTIAL SECTOR FOCUS IN OUR 3 CROSS-BORDER BUSINESSES China Strategy Group China Sourcing Unit China Capital Advisors Primary Industry (Extractive) Primary Industry (Extractive) Primary Industry (Extractive) Resource extraction (mining, energy, Resource extraction (mining, energy, Resource extraction (mining, energy, timber, etc.), raw materials processing timber, etc.), raw materials processing timber, etc.), raw materials processing and beneficiation and beneficiation and beneficiation Secondary Industry Secondary Industry Secondary Industry (Industry/Manufacturing) (Industry/Manufacturing) (Industry/Manufacturing) Industrial manufacturing, processing, Industrial manufacturing, processing, Industrial manufacturing, processing, engineering (heavy engineering, light engineering (heavy engineering, light engineering (heavy engineering, light manufacturing, machinery, etc.) manufacturing, machinery, etc.) manufacturing, machinery, etc.) Construction, power, transport Construction, power, transport Construction, power, transport Automotive, technology products, Automotive, technology products, Automotive, technology products, consumer goods consumer goods consumer goods Tertiary Industry (Services) Tertiary Industry (Services) Tertiary Industry (Services) Banking, finance, insurance, ICT, Logistics, professional services Banking, finance, insurance, ICT, media, design & engineering services, (legal, accounting, etc), marketing & media, logistics, professional services leisure/gaming/hotels communications, design, engineering (legal, accounting, etc) project management services, EPC/M -8- www.thebeijingaxis.com
  10. 10. STRICTLY PRIVATE AND CONFIDENTIAL CHINA STRATEGY GROUP: CAPABILITIES IN MORE DETAIL China Strategy Group Capabilities Strong analytical and problem solving capacity Strategy Formulation Market intelligence Sound project planning skills Market and industry research Market entry strategy Research and project methodology development know-how Partnering strategy Information source development and management know-how Business planning China knowledge Strategy Implementation Market entry support Learning system and knowledge management philosophy Business development Experience curve & track record Operational support Negotiation Sound judgement Agency services Relationship management Applied knowledge, project and deal experience Delegations -9- www.thebeijingaxis.com
  11. 11. STRICTLY PRIVATE AND CONFIDENTIAL CHINA SOURCING UNIT: CAPABILITIES IN MORE DETAIL China Sourcing Unit Capabilities Approach China buying office capability Research and market intelligence based Strategic Sourcing Supply needs analysis China marketing office capability Synergy with CSG Supplier identification, filtering, due diligence and selection Clear category coverage Negotiation Commercial and contract Comprehensive and full-service offering management support Risk management orientation Supply Chain Management & Support Strategic partnerships i.e. Bateman Comprehensive project management Transaction monitoring Own methodology QA/QC, expediting, managing 3rd parties (QA inspectors, lawyers, etc.) Own know-how and expertise Logistics Holistic risk management Strategic relationship management -10- www.thebeijingaxis.com
  12. 12. STRICTLY PRIVATE AND CONFIDENTIAL CSU SERVICE DELIVERY PLATFORM & METHODOLOGY Overall Project Management Holistic Risk Management Strategic Sourcing Strategic Relationship Management 1 2 3 4 Analysis Supplier Systematic Supplier evaluation, Initial scoping, supplier Needs short industry application analysis listing, due search evaluation, due diligence of high- diligence & supplier and final selection level & final identification filters selection 5 8 7 6 Engagement Supplier Commercial Site Supplier engagement, engagement, process, Negotiation inspections, RFQ & contracting sample client visits, testing, tendering & contract testing & application of detailed filters management standards and negotiation 10 9 11 Supply Chain Supply Chain Management Management Process Quality mgmt & Support & Support (perform Transaction monitoring, Transaction Logistics QA/QC), quality assurance, monitoring Expediting & expediting, 3rd party 3rd party mgmt management and logistics -11- www.thebeijingaxis.com
  13. 13. STRICTLY PRIVATE AND CONFIDENTIAL CSU CATEGORY & PRODUCT FOCUS Secondary Industry Tertiary Industry Primary Industry Minerals & Metals Mining Machinery Automotive Spare Industrial Metals Services Building/Construction Steel: Fabricated steel (various) Parts Fabricated steel EPC/M contractors Cement (finished, Bars, Angles Mills Wheel rims Forgings Project management clinker) H/I-beams Grinding media Tyres Castings Design & drafting Various building HRC/CRC, etc. Crushers Axles Cement Engineering services materials Cobalt Drilling equipment Brake linings (clinker/finished) Constructors Fasteners Copper Explosives & detonators Drums & discs Building materials IT/IS Outsourcing services Cranes Magnesium Rock bolts Suspensions Logistics Hoisting equipment Aluminium Pumps & valves Interiors, seats, etc. Electrical Equip. EPC/M contractors Chrome Bearings Body/chassis, etc. Generators Electronic Equipment Tiles Granite Bulk materials: Batteries PCs Various fittings Coal conveyor systems (belts) Transportation Wires/cables Memory sticks Bathroom finishing Iron ore stacker-reclaimer equip., Sedans Electric motors Computers, cameras Ceramics Manganese stockyard equipment Buses Solar panels Kitchen finishing Safety equipment Trailers Solar heaters Home Appliances Other Bicycles DVDs Other Refractories Mining Services Motorcycles Capital/Process TV sets Packaging material & Safety consulting services Train components Plants Refrigerators processing machinery EPC/M contractors and spare parts Furnaces Waste management Locomotives Hot rolling mill equipment & processing Other Cold mill Office & home furniture machinery Chemicals Casters Stationery Medical equipment Polyethylene Foil handling Hydraulic equipment Polypropylene system -12- Rubber Note: Products in gray scale are not actively sourced www.thebeijingaxis.com
  14. 14. STRICTLY PRIVATE AND CONFIDENTIAL SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (I) Rolling mill for long products Grinding mills Aluminium caster Magnesium Solar heating systems Manufactured trailers -13- www.thebeijingaxis.com
  15. 15. STRICTLY PRIVATE AND CONFIDENTIAL SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (II) Flat bars Round bars Hollow bars Pipes Angle steel -14- www.thebeijingaxis.com
  16. 16. STRICTLY PRIVATE AND CONFIDENTIAL SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (III) Tyres Pumps Trucks Gensets Waste compactors Hoists -15- www.thebeijingaxis.com
  17. 17. STRICTLY PRIVATE AND CONFIDENTIAL CHINA CAPITAL ADVISORS: CAPABILITIES IN MORE DETAIL China Capital Advisors Capabilities Strategic sector intelligence Corporate Finance Origination Advising Chinese MNCs as they seek Analytical capacity to develop strategic sector view based on sector intelligence overseas assets, equity, projects or foreign co-investment partners Experienced and professional team Advising foreign MNCs that are seeking Chinese assets, equity, projects or Chinese co-investment partners Key relationships and networks in transaction community Credibility and influence to perform origination Financial Advisory Buy side and sell side M&A advisory Know-how to undertake execution work Acquisition target identification, filtering and selection Experience curve and track record to anticipate conventional risks Project and target due diligence Soft skills to mitigate cross-border risks Fundraising support Valuations Transaction service provider partners Opinions -16- www.thebeijingaxis.com
  18. 18. STRICTLY PRIVATE AND CONFIDENTIAL WE HAVE SIGNIFICANT EXPERIENCE & TRACK RECORD China Strategy Group China Sourcing Unit China Capital Advisors Strategy Formulation Strategic Sourcing Corporate Finance Origination Strategy Implementation Supply Chain Management Financial Advisory & Support Knowledge Knowledge & network & network synergies synergies THE BEIJING AXIS has developed a significant experience curve across our 3 cross-border China businesses – strategy, sourcing and investment In delivering solutions, we have become a learning system, developing our own methodologies, intellectual property, practices, processes and networks The extent to which we have established our presence in our chosen markets is reflected by the long list of leading international and Chinese companies that have made use of our services We are happy to provide references from our long list of satisfied clients -17- www.thebeijingaxis.com
  19. 19. STRICTLY PRIVATE AND CONFIDENTIAL SELECTED MINI CASE STUDIES FROM RECENT INTERNATIONAL MNC CLIENT ENGAGEMENTS References available upon request China Sourcing Unit China Capital Advisors China Strategy Group Large Heavy Engineering Firm Leading Global Iron Ore Producer Large Industrial Manufacturer Investment Advisory on China-based Strategic Marketing Plan for China Procurement of Very High-Value. Manufacturing Plant via E-JV Structure Developed medium and long-term (5 & 10 Designed & Engineered Capital Supported entire process of setting up a year) China Marketing Strategy: High level Equipment for Plant Expansion manufacturing plant for mining equipment: long term China view (Socio-politics & Provided comprehensive and full China Strategy formulation; partner identification; macroeconomics); Steel Industry Analysis sourcing solution over ~30 months: First 6 evaluation & initial short-listing; due diligence (comprehensive: supply & demand drivers, months - Identified, evaluated and selected & partner selection; negotiation; overall steel intensity model, players & competitive Chinese suppliers; convinced management project & transaction service provider landscape, regional dynamics, regulation to engage with Chinese suppliers; and management; and deal structuring and reform, etc.); China Iron Ore Industry introduced Chinese suppliers into global Outcome: Successful JV setup; and TBA Analysis (comprehensive: imported segment tendering process. Next 3 months – does ongoing work on new China initiatives in full detail, and complete domestic iron ore Supported tender evaluation and final mining sector study); Quantitative Modelling supplier selection process (developed China International Telecommunications and Forecasts (rigorous and detailed); and sourcing strategy/implementation blueprint, Network Equipment Distributor Detailed Marketing Strategy (segmentation, secured Board buy-in, arranged reference Acquisition Target Identification in China channel-to-market, target client analysis, site visits and facilitated all negotiations); (& India) per client sales quota allocation, tactical and contracting. Next 21 months – Project Comprehensive review of most suitable marketing and detailed sales plan, timelines, managed all China activities over project life- acquisition targets: High level industry CSF’s, enablers, constraints, etc.) cycle (conceptual/technical design, overview, validated business case, universe Outcome: Positive client feedback, ‘this is procurement/sub-contractors, list (100 firms), filters, evaluation, initial the most comprehensive study we have manufacturing, QA/QC, testing, shipping, short-list (10 firms), deep due diligence & seen’; and TBA has been commissioned for installation, commissioning, etc.) final shortlist (3 firms), preliminary valuation several follow-up strategic studies .Outcome: Successful commissioning on Outcome: Satisfied client; asked to also do time, on spec and with 50%+ savings; and Indian acquisition target identification (TBA TBA appointed as Asia Sourcing Office also completed this successfully) -18- www.thebeijingaxis.com
  20. 20. STRICTLY PRIVATE AND CONFIDENTIAL SELECTED MINI CASE STUDIES FROM RECENT CHINESE MNC CLIENT ENGAGEMENTS References available upon request China Sourcing Unit China Capital Advisors China Strategy Group Chinese Engineering Firm Chinese Metals Trading Company Leading Chinese Gold Mining Strategic Market Entry Plan for Africa Strategic Cobalt Ore Sourcing from Company Developed short and medium-term (1 & 5 Africa International M&A Deals year) Strategic Market Entry and Conducted research on African cobalt Based on a good relationship and solid Development Plan for Southern Africa; sourcing markets, developed a communications with the client, and a performed country-level political, economic comprehensive list of potentially suitable comprehensive understanding of its & risk analysis, engineering market analysis suppliers and a short-list following extensive overseas development strategy & near term (current market situation, existing & future interviews and multiple visits to potential plans, TBA identified a very significant demand analysis, cost structure analysis, suppliers, analysed import options, investment opportunity for a few overseas market drivers, competitor analysis, industry presented a comprehensive report gold and copper mining assets; designed the regulatory review), developed a strategic containing research, findings & strategy and process for executing the deal marketing plan (entry mode, market channel recommendations for suitable suppliers & opportunity, conducted day-to-day design, communication plan, partnership transaction models; accompanied the client communication facilitation & management, model, risk analysis & alternative plans, representatives to visit all companies on the assisted in high-level management dialogue medium & long-term goals) and a short-term short-list in South Africa, Democratic with the target company, prepared the marketing action plan; conducted strategic Republic of Congo and Zambia; supported necessary documentation, identified an partnership identification & facilitation, client during negotiations overseas legal advisor & accounting advisor, communication management, negotiation Outcome: The client signed a purchase coordinated and managed working relations support and provided market study tour contract with preferred supplier, and between all relevant parties, supported the support discovered new business opportunities – to client during the site visit arrangement, and Outcome: Helped client establish a strategic import copper and chrome to China. TBA preformed the financial analysis and partnership and achieve significant results in was appointed as representative service valuation market development. Subsequently, TBA provider on a retainer basis, and continues Outcome: Very positive feedback from the has been commissioned by the client to do to ‘manage the trading process on behalf of client; TBA has been asked to identify other follow-up work and assist in other projects the client overseas mining investment opportunities. -19- www.thebeijingaxis.com
  21. 21. STRICTLY PRIVATE AND CONFIDENTIAL OTHER RECENT INTERNATIONAL & CHINESE MNC CLIENT ENGAGEMENTS References available on request China Sourcing Unit China Capital Advisors China Strategy Group Since 2004, TBA has been sourcing four Based on first-hand market information, Arranged participation of key Chinese categories of raw material from China for a conducted a study of China’s ferrous metal resource firms to join bidding process for foreign leading aluminum company; TBA is industry, incl. market dynamics analysis, African assets of a listed international managing more than 10 suppliers and the sales channels of market players, cost mining company implementation of all the related contracts structure analysis for a world leading Based on comprehensive analysis of for the client resource company advertising market in China, advised on Conducted extensive research on pump China market entry, distribution and partner business model, market development, producers in China, undertook visits to strategy for international baby toy maker financing strategy and so on for a Chinese short-listed producers, identified suitable local advertising firm and made a business Research, analysis and assessment of suppliers, managed product design, plan for them to look for and negotiate with China’s chemical industry and a few manufacturing, quality control and delivery potential investors specified products in terms of supply and Sourced auto batteries from China and demand, producers, distribution, value Conducted a high-level China industry managed the entire process for a foreign chain analysis, import & export, pricing and study and defined / scoped the universe of company cost structure for a world leading chemical possible players in a segment of IT market, company identified, evaluated, short-listed and Sourcing of industrial application boiler recommended the best industry players parts for international power infrastructure Analysis of engineering market dynamics and potential partners for a leading foreign supplier and opportunity, competition (local and IT company foreign) and China business development Identified a leading grinding mills and strategy for a world leading manufacturer in China, managed product engineering technology company specification & design, raw materials & components, manufacturing and delivery -20- www.thebeijingaxis.com
  22. 22. STRICTLY PRIVATE AND CONFIDENTIAL OUR EXPERIENCE CURVE CREATES ADVANTAGE IN FIVE AREAS Internationally recognised education in China and abroad Excellent skills, knowledge, capabilities and cultural astuteness People Varied background and good team composition - generalists and specialists THE BEIJING AXIS Advantage Solid standardised processes and operating procedures Rigorous training system for existing and new personnel Processes Risk orientation Service quality control procedures at all levels Dedicated knowledge management (KM) department and staff Best-practice knowledge management processes and tools Knowledge Post-project learning sharing and coding Benchmarking data for selected industries Extensive client lists – large international and Chinese blue chip MNC’s and SME’s Exhaustive list of varied projects (project variety by industry and function) Track Record References show high client satisfaction Excellent networks in Chinese industry associations, trade associations, ministries, academia and individual companies ‘Guanxi’ Long-established personal connections and track record -21- www.thebeijingaxis.com
  23. 23. STRICTLY PRIVATE AND CONFIDENTIAL MANAGEMENT - TBA DIRECTORS Kobus van Cheryl Lilian Edward der Wath Tang Luca Wang Executive Founder & Group Executive Executive Director & GM: Managing Director and Director: Russia China Capital Director GM: China and CIS Advisors Previous experience: Previous experience: Previous experience: Previous experience: • Senior Consultant: BCG • Project manager and • Consultant: McKinsey • Account Manager for a • Head of Investment Senior Consultant with • Director of Strategy: China-based international Strategy for Asia Pacific Beijing-based Chinese Wimm-Bill-Dann, Russia advertising agency (Singapore) & Emerging consultancy • Commercial Director: • Marketing Communication Market Strategist (London), • Consultant: Institute for Ratimir, Vladivostok - Manager: Chinese IT Standard Chartered Bank International Relations of Russia company • Strategist: Standard PRC Air Force • Entrepreneur Merchant Bank, SA • Manager: Beijing-based • Economist: SARB trading company Education Education Education Education • MSc (Curtin, Australia) • MBA (INSEAD, France) • Certified Purchasing • MBA (Glasgow, UK) • MBA (INSEAD, France) • BA Economics, Manager (CPM) • BA International Relations, • BCom Economics, International Relations • MBA (Birmingham, UK) (China Air Force Psychology (Jhb, SA) (AUBG, Bulgaria) • BA Marketing (Comm. Engineering College) University of China) • Fluent in English, Afrikaans • Fluent in English, Russian • Fluent in English and and Dutch. Speaks basic and Romanian. Speaks • Fluent in English, Mandarin Mandarin basic Mandarin & French Mandarin & Shanghainese -22- www.thebeijingaxis.com
  24. 24. STRICTLY PRIVATE AND CONFIDENTIAL MANAGEMENT - TBA MANAGERS Javier Jackie Mitch Diana Cuñat Li Cosani Wang Manager: Manager: Manager: China Strategy Manager: China SA Business SA Office Group & Latin Sourcing Unit Development America Desk Previous experience: Previous experience: Previous experience: Previous experience: • Consultant: Frankel • Project Consultant: • Project Consultant: • Analyst, Senior Analyst, Consulting, SA engineering firm, SA Beimad Investment Consultant and Senior • International Marketing • Sales and Marketing Services, Grandall Legal Consultant: THE BEIJING Manager: Unimoney Srl, Consultant: Import & Group AXIS Italy Export company, SA • Finance Manager: Fermax • Workshop Manager: Electronics Beijing Branch Lamborghini South Africa • Market Analyst: IVEX, Beijing Rep. Office Education Education Education Education • BA Economics, BA Admin. • MBA (Wits Business • MBA (Wits Business • Cert. Purchasing Manager & Business Management School) – current study School) – current study • BCom Hons International (U.V. – Spain, K.U. • MAP (WBS) • BA Business Economics & Trade (BNU) Leuven – Belgium) • BCom Finance Law (Wits) Administration (IMM, SA) • BA English Literature (Beijing Normal University) • Fluent in English, French • Fluent in English, Italian • Fluent in English and and Spanish. Speaks and Afrikaans Mandarin • Fluent in English and Mandarin Mandarin -23- www.thebeijingaxis.com
  25. 25. STRICTLY PRIVATE AND CONFIDENTIAL MANAGEMENT - TBA MANAGER & LEAD CONSULTANTS William Kevin Haiwei Dey Chao Zhou Huang Lead Senior Manager: Consultant: Consultant: China Business China Strategy China Sourcing Development Group Unit Previous experience: Previous experience: Previous experience: • Consultant: THE BEIJING • Risk Officer: Santander • Sourcing and Trading AXIS Bank of Puerto Rico, US Manager: Sinoconnect Sarl, • Team Leader, Project • Data Entry Coordinator: China Manager: CHINT, China MMM Healthcare, USA Project Manager: Poly, • Sales and Marketing China Consultant: HuaQi Trading Analyst: China Telecom, China Construction Bank Education Education Education • BCom Hons Business • MBA (CCER Peking • MSc Finance (Beijing Administration (London University) – current study Normal University) – current South Bank University, • BA Information Systems study UK) and Finance (UPR,USA) BA Economics (Zhengzhou University) • Fluent in English, • Fluent in English, Spanish Mandarin and and Mandarin Fluent in English, Mandarin Shanghainese and Cantonese -24- www.thebeijingaxis.com
  26. 26. STRICTLY PRIVATE AND CONFIDENTIAL THE BEIJING AXIS - WEBSITE www.thebeijingaxis.com Note: Screenshot as at 9 March 2009 -25- www.thebeijingaxis.com
  27. 27. STRICTLY PRIVATE AND CONFIDENTIAL CHINA SOURCING BLOG www.chinasourcingblog.org Note: Screenshot as at 9 March 2009 -26- www.thebeijingaxis.com
  28. 28. STRICTLY PRIVATE AND CONFIDENTIAL PRESENTATIONS AND ATTENDANCE AT SEMINARS, CONFERENCES, EXHIBITIONS AND OTHER GLOBAL EVENTS THE BEIJING AXIS is regularly asked to present at global events Africa Mining Congress, Johannesburg (South Africa). 15-17 July 2009 – Keynote presentation Africa Banking Outlook, Johannesburg (South Africa). 6-9 July 2009 – Keynote presentation Asia Mining Congress, Singapore. 23-27 March 2009 PDAC, Toronto (Canada). 1-4 March 2009 – Keynote presentation The Capital Club, Beijing (PRC). 26 February 2009 – Presentation entitled ‘China Inc. Goes Global – Africa’s importance’ Perth (Australia). 24 February 2009 - China Business Roundtable, hosted by Kobus van der Wath Singapore. 20 February 2009 - China Business Roundtable, hosted by Kobus van der Wath Mining Indaba, Cape Town (South Africa). 9-12 February 2009 – Keynote presentation on China’s Role in the Resources Sector Johannesburg (South Africa). 26 November 2008 – Workshop entitled ‘Strategic Imperatives in Times of Financial and Economic Turbulence’ co-hosted by Pricewaterhouse Coopers and THE BEIJING AXIS Global China Business Meeting, Barcelona (Spain). 17-19 November 2008 China Mining, Beijing (PRC). 11-13 November 2008 – Keynote presentation entitled ‘China Inc. Goes Global’ China-Latin America Business Summit, Harbin (PRC). 20-21 October 2008 Note: List above includes only some of the major events from 3Q08 -27- www.thebeijingaxis.com
  29. 29. STRICTLY PRIVATE AND CONFIDENTIAL PUBLICATIONS DOING BUSINESS IN CHINA: Invest in South Africa The system and the strategies (Chinese Language) Kobus van der Wath Written by THE BEIJING AXIS Commissioned by China Commissioned by China Ministry of Commerce Ministry of Foreign Affairs -28- www.thebeijingaxis.com
  30. 30. STRICTLY PRIVATE AND CONFIDENTIAL PUBLICATIONS: THE CHINA ANALYST An English language knowledge tool for executives with a China agenda February 2009 October 2008 July 2008 April 2008 Please note: previous editions of The China Analyst are freely downloadable from our website www.thebeijingaxis.com; alternatively please e-mail us at info@thebeijingaxis.com to be added to our distribution list -29- www.thebeijingaxis.com
  31. 31. STRICTLY PRIVATE AND CONFIDENTIAL PUBLICATIONS: AFRICAN MINING QUARTERLY Chinese language knowledge tool for Chinese executives with an African Mining agenda October 2008 July 2008 April 2008 Please note: previous editions of The Africa Mining Quarterly are freely downloadable from our website www.thebeijingaxis.com; alternatively please e-mail us at info@thebeijingaxis.com to be added to our distribution list -30- www.thebeijingaxis.com
  32. 32. STRICTLY PRIVATE AND CONFIDENTIAL CONTACT DETAILS For further information, please visit our English, Chinese, Russian or Spanish websites at www.thebeijingaxis.com, or contact an office: Beijing, China Cheryl Tang Director & GM, China cheryl@thebeijingaxis.com +86 (0)10 6440 2106 +86 (0)10 6440 2672 Hong Kong China Strategy Group China Sourcing Unit China Capital Advisors The Company Secretary Javier Cunat, Manager Diana Wang, Manager Edward Wang, Director & GM Corporate Office javiercunat@thebeijingaxis.com dianawang@thebeijingaxis.com edwardwang@thebeijingaxis.com The Beijing Axis Ltd 3806 Central Plaza 18 Harbour Road Wanchai Johannesburg, South Africa Moscow, Russia/CIS Perth, Australia Hong Kong Michele (Mitch) Cosani Lilian Luca, Director: Russia/CIS & Jim Hu People’s Republic Manager: South Africa Office Group Corporate Office Senior Consultant of China michelecosani@thebeijingaxis.com luca@thebeijingaxis.com jimhu@thebeijingaxis.com or Jackie Li, Manager: Latin America Desk (in Beijing) London, UK/W-Europe Business Development jackieli@thebeijingaxis.com Javier Cunat Matt Pieterse Manager Non Executive Director +27 (0)11 201 2550 javiercunat@thebeijingaxis.com matt@thebeijingaxis.com +27 (0)11 201 2508 -31- www.thebeijingaxis.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×