OVERVIEW• CCIQ Digital Readiness Study – OCT 2012• How are Queensland businesses adaptingto and leveraging the benefits of, the digitaleconomy?• Key findings• Next Steps
DIGITAL ECONOMY"The global network of economic andsocial activities that are enabled byinformation and communicationstechnologies, such as the internet, mobileand sensor networks.”Department of Broadband, Communications and the DigitalEconomy
THE STUDY• How are Queensland businessesadapting to and leveraging thebenefits of, the digital economy?• ~700 businesses participated• 25% Micro-businesses(1-5 employees)• 28% Mid-sized(51-500 employees)• State-wide participation• Undertaken by CCIQ with supportfrom Glentworth
KEY FIGURES• Primary website use is Marketing and Communication with Clients (>70%)• Facebook is the most popular social media platform (89.1%)88.7%OF BUSINESSESHAVE A WEBSITE27.5%OUTSOURCEWEBSITEMANAGEMENT24%HAVE A MOBILEVERSION OFTHEIR WEBSITE53.1%ADVERTISE ONLINE61.4%USE SOCIAL MEDIA
KEY FIGURES• Industries with high digital readiness include Education and Training, Financialand Insurance services, and Information Media and Technology services.• Industries with low readiness include Manufacturing, Construction, Healthcare,Retail Trade and Transport67.9%DON”T HAVE A DIGITALMARKETING PLAN67%REALISE <10% OF REVENUETHROUGH INTERNET SALES61.5%LACK OF KNOWLEDGE/UNDERSTANDING IS BIGGESTBARRIER TO DIGITAL BUSINESS
KEY FACTORS• Strategic Planning• Mobile• Online Purchasing• The Cloud• Social Media• Barriers and Enablers
STRATEGIC PLANNING• Digital marketing should form an important part of your overall marketing plan.• It helps forecast the level of investment required in technology, services and effort.• A plan allows you to set objectives and measure your performance against them,thereby knowing if you are getting a suitable return on your investment.53.1%ADVERTISE ONLINE67.9%DON’T HAVE A DIGITALMARKETING PLAN
MOBILETIPSAre people visiting your site ontheir mobile?• Smartphones and Tablets usespecific browsers.• Web Servers record the version ofbrowsers when they visit your site.• Look at your Log Files/Analytics(Google Analytics).Does your site present well on amobile?• Test it on Apple and Android phones(different browsers).Most recent website toolsproduce a mobile version of yoursite.• Ask your provider.24%HAVE A MOBILE VERSIONOF THEIR WEBSITE47%OF INTERNET CONNECTIONSIN AUSTRALIA ARE MOBILE11,000,000 mobile internet subscribers.At the end of 2013 it is estimated there will be moremobile devices on Earth, than people.How are you catering for people on mobile devices?
ONLINE PURCHASING• Businesses in Australia receiving portion oforders online– 13% in 2009-10– 28% in 2010-11• Online sales in Australia– $143 billion in 2009-10– $189 billion in 2010-11– That is a 32% increase• How do you use your website in yourbusiness?– Communication with Clients >70%– Marketing >70%– Sell Online < 20%• Do your clients not buy online?• Can the people who do buy online becomeyour customers?
THE CLOUD• The need to have your own server ina back room (or under a desk) arefast becoming rare.• More secure and reliable options arenow available, hosted in purposebuilt environments on the internet.• Usage of Cloud based services– Email 65.1%– Storage 53%– Software as a Service >33%– Infrastructure as a Service >15%• Use of cloud services can reducerisks posed by natural disasters andaging equipment failures.
SOCIAL MEDIA• 61.4% of businesses have adopted socialmedia• Most popular platform is Facebook (89.1%)followed by LinkedIn and Twitter.• Primary use is for communicating with clients,marketing and public relations.• The most popular reason for not using socialmedia is that it is not relevant to my customers(>40%), followed by a lack of time andresources (~35%)• Is there a potential for people who do usesocial media to become customers?• Trend in Content Marketing– provide some valuable information or entertainmentthat stops short of a direct sales pitch or call toaction,but which seeks to positively influence a customerinsome way
BARRIERS & ENABLERS• What are the barriers to Digital Business?– Lack of Knowledge / Understanding 61.5%– Cost v Benefit 44.1%– Internet Speed 41.3%– Information Security Concerns 37.6%– Lack of Time 37.4%• Businesses feel that many of the barriers can beovercome by improving their digital readiness.• They believe this can be done by developingtheir knowledge through information and trainingsessions (61,7%), and online resources (55.6%).• The NBN is considered a good investment,however a majority of businesses do not knowwhen it will be rolled out to their region and arenot confident it will be delivered on time.
OPPORTUNITIESWhat can I do now?• Plan your digital strategy to supportyourself, your staff and your clients• Check how your website looks on amobile phone• Integrate your traditional marketing andpromotion activities, with complementaryonline and social techniques• Learn more about what is possible as aDigital Business– CCIQ Digital Learning Program
Glentworth supports businesses to increase their value and growth, and decrease risk. We do this by facilita;ng the development of informa;on and knowledge management strategies that enhance business performance Oﬃce: 1300 364 430 Email: firstname.lastname@example.org 77 Hope St South Brisbane 4101 Australia www.glentworth.com Who are Glentworth?
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