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Building	  your	  Digital	  Strategy	  CCIQ	  Regional	  Roadshow	  REF:	  CCIQ-­‐DIGITAL-­‐MAY2013	  
WHO AM I?
WHO ARE YOU?
AGENDADigital LandscapeEXAMPLEQUESTIONSSHARING EXPERIENCEDIGITAL ROADMAP
5	  Acronym Mayhemwww	   TLA	  AFAIK	   FWIW	  FB	   lol	  TY	   <3	  
6	  
OVERVIEW•  CCIQ Digital Readiness Study – OCT 2012•  How are Queensland businesses adaptingto and leveraging the benefits ...
DIGITAL ECONOMY"The global network of economic andsocial activities that are enabled byinformation and communicationstechn...
THE STUDY•  How are Queensland businessesadapting to and leveraging thebenefits of, the digital economy?•  ~700 businesses...
KEY FIGURES•  Primary website use is Marketing and Communication with Clients (>70%)•  Facebook is the most popular social...
KEY FIGURES•  Industries with high digital readiness include Education and Training, Financialand Insurance services, and ...
KEY FACTORS•  Strategic Planning•  Mobile•  Online Purchasing•  The Cloud•  Social Media•  Barriers and Enablers
STRATEGIC PLANNING•  Digital marketing should form an important part of your overall marketing plan.•  It helps forecast t...
MOBILETIPSAre people visiting your site ontheir mobile?•  Smartphones and Tablets usespecific browsers.•  Web Servers reco...
ONLINE PURCHASING•  Businesses in Australia receiving portion oforders online–  13% in 2009-10–  28% in 2010-11•  Online s...
THE CLOUD•  The need to have your own server ina back room (or under a desk) arefast becoming rare.•  More secure and reli...
SOCIAL MEDIA•  61.4% of businesses have adopted socialmedia•  Most popular platform is Facebook (89.1%)followed by LinkedI...
BARRIERS & ENABLERS•  What are the barriers to Digital Business?–  Lack of Knowledge / Understanding 61.5%–  Cost v Benefi...
OPPORTUNITIESWhat can I do now?•  Plan your digital strategy to supportyourself, your staff and your clients•  Check how y...
THE FUTURE IS BRIGHT
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29	  CURRENT STATEEXTERNALFACTORSINTERNALFACTORSCustomersCOMPETITORSREGULATIONEXISTINGPLATFORMSSKILLSRISKAPPETITEBUDGET
30	  KEY POINTSKNOW WHO YOUR TARGET ISCUSTOMER EXPERIENCELISTEN / WATCH‘HERE BE TROLLS’SHARE STORIESKEEP UP TO DATE
EXAMPLES
32	  KEEP UP TO DATE
QUESTIONS
SHARINGEXPERIENCE
DIGITALROADMAP
36	  FIT FORPURPOSEBUT WHAT ISTHE PURPOSE?	  
37	  WHAT IS A DIGITAL ROADMAP?DIGITAL	  MARKETING	  STRATEGY	  Website	  Online	  AdverOsing	  Search	  Engine	  OpOmisaO...
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40	  TECHNOLOGY ISAN ENABLERWHAT ARE YOUTRYING TO ENABLE?	  
41	  FUTURE STATEVISION ASPIRATIONWHAT DO YOU WANT TO BEKNOWN FOR ONLINE?WHAT WILL YOUR ORGANISATIONLOOK LIKE ONLINE IN 3 ...
42	  STRATEGIC GOALSONLINEMARKETING& PROMOTIONMONITORING& LISTENINGeCommerceWORKFORCEENABLEMENTBUSINESSCONTINUITYCUSTOMERE...
43	  ACTION PLANOBJECTIVE > ACTION > WHO > WHENSMARTOBJECTIVESSPECIFICMEASURABLEATTAINABLERELEVANTTIME-BOUND
44	  KEY POINTSKNOW WHO YOUR TARGET ISWHAT IS THEIR EXPERIENCELISTEN / WATCHHERE BE TROLLSSHARE STORIESKEEP UP TO DATE
45	  KEy TAKEAWAYs
46	  Thank you!	  Cory	  Banks	  cory.banks@glentworth.com	  0400	  419	  982	  @corza	  
Glentworth	  supports	  businesses	  to	  increase	  their	  value	  and	  growth,	  and	  decrease	  risk.	  	  We	  do	 ...
CCIQ Digital Roadmap Workshop 2013
CCIQ Digital Roadmap Workshop 2013
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CCIQ Digital Roadmap Workshop 2013

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Digital Strategy Workshop run as part of the 2013 CCIQ Regional Roadshow.

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Transcript of "CCIQ Digital Roadmap Workshop 2013"

  1. 1. Building  your  Digital  Strategy  CCIQ  Regional  Roadshow  REF:  CCIQ-­‐DIGITAL-­‐MAY2013  
  2. 2. WHO AM I?
  3. 3. WHO ARE YOU?
  4. 4. AGENDADigital LandscapeEXAMPLEQUESTIONSSHARING EXPERIENCEDIGITAL ROADMAP
  5. 5. 5  Acronym Mayhemwww   TLA  AFAIK   FWIW  FB   lol  TY   <3  
  6. 6. 6  
  7. 7. OVERVIEW•  CCIQ Digital Readiness Study – OCT 2012•  How are Queensland businesses adaptingto and leveraging the benefits of, the digitaleconomy?•  Key findings•  Next Steps
  8. 8. DIGITAL ECONOMY"The global network of economic andsocial activities that are enabled byinformation and communicationstechnologies, such as the internet, mobileand sensor networks.”Department of Broadband, Communications and the DigitalEconomy
  9. 9. THE STUDY•  How are Queensland businessesadapting to and leveraging thebenefits of, the digital economy?•  ~700 businesses participated•  25% Micro-businesses(1-5 employees)•  28% Mid-sized(51-500 employees)•  State-wide participation•  Undertaken by CCIQ with supportfrom Glentworth
  10. 10. KEY FIGURES•  Primary website use is Marketing and Communication with Clients (>70%)•  Facebook is the most popular social media platform (89.1%)88.7%OF BUSINESSESHAVE A WEBSITE27.5%OUTSOURCEWEBSITEMANAGEMENT24%HAVE A MOBILEVERSION OFTHEIR WEBSITE53.1%ADVERTISE ONLINE61.4%USE SOCIAL MEDIA
  11. 11. KEY FIGURES•  Industries with high digital readiness include Education and Training, Financialand Insurance services, and Information Media and Technology services.•  Industries with low readiness include Manufacturing, Construction, Healthcare,Retail Trade and Transport67.9%DON”T HAVE A DIGITALMARKETING PLAN67%REALISE <10% OF REVENUETHROUGH INTERNET SALES61.5%LACK OF KNOWLEDGE/UNDERSTANDING IS BIGGESTBARRIER TO DIGITAL BUSINESS
  12. 12. KEY FACTORS•  Strategic Planning•  Mobile•  Online Purchasing•  The Cloud•  Social Media•  Barriers and Enablers
  13. 13. STRATEGIC PLANNING•  Digital marketing should form an important part of your overall marketing plan.•  It helps forecast the level of investment required in technology, services and effort.•  A plan allows you to set objectives and measure your performance against them,thereby knowing if you are getting a suitable return on your investment.53.1%ADVERTISE ONLINE67.9%DON’T HAVE A DIGITALMARKETING PLAN
  14. 14. MOBILETIPSAre people visiting your site ontheir mobile?•  Smartphones and Tablets usespecific browsers.•  Web Servers record the version ofbrowsers when they visit your site.•  Look at your Log Files/Analytics(Google Analytics).Does your site present well on amobile?•  Test it on Apple and Android phones(different browsers).Most recent website toolsproduce a mobile version of yoursite.•  Ask your provider.24%HAVE A MOBILE VERSIONOF THEIR WEBSITE47%OF INTERNET CONNECTIONSIN AUSTRALIA ARE MOBILE11,000,000 mobile internet subscribers.At the end of 2013 it is estimated there will be moremobile devices on Earth, than people.How are you catering for people on mobile devices?
  15. 15. ONLINE PURCHASING•  Businesses in Australia receiving portion oforders online–  13% in 2009-10–  28% in 2010-11•  Online sales in Australia–  $143 billion in 2009-10–  $189 billion in 2010-11–  That is a 32% increase•  How do you use your website in yourbusiness?–  Communication with Clients >70%–  Marketing >70%–  Sell Online < 20%•  Do your clients not buy online?•  Can the people who do buy online becomeyour customers?
  16. 16. THE CLOUD•  The need to have your own server ina back room (or under a desk) arefast becoming rare.•  More secure and reliable options arenow available, hosted in purposebuilt environments on the internet.•  Usage of Cloud based services–  Email 65.1%–  Storage 53%–  Software as a Service >33%–  Infrastructure as a Service >15%•  Use of cloud services can reducerisks posed by natural disasters andaging equipment failures.
  17. 17. SOCIAL MEDIA•  61.4% of businesses have adopted socialmedia•  Most popular platform is Facebook (89.1%)followed by LinkedIn and Twitter.•  Primary use is for communicating with clients,marketing and public relations.•  The most popular reason for not using socialmedia is that it is not relevant to my customers(>40%), followed by a lack of time andresources (~35%)•  Is there a potential for people who do usesocial media to become customers?•  Trend in Content Marketing–  provide some valuable information or entertainmentthat stops short of a direct sales pitch or call toaction,but which seeks to positively influence a customerinsome way
  18. 18. BARRIERS & ENABLERS•  What are the barriers to Digital Business?–  Lack of Knowledge / Understanding 61.5%–  Cost v Benefit 44.1%–  Internet Speed 41.3%–  Information Security Concerns 37.6%–  Lack of Time 37.4%•  Businesses feel that many of the barriers can beovercome by improving their digital readiness.•  They believe this can be done by developingtheir knowledge through information and trainingsessions (61,7%), and online resources (55.6%).•  The NBN is considered a good investment,however a majority of businesses do not knowwhen it will be rolled out to their region and arenot confident it will be delivered on time.
  19. 19. OPPORTUNITIESWhat can I do now?•  Plan your digital strategy to supportyourself, your staff and your clients•  Check how your website looks on amobile phone•  Integrate your traditional marketing andpromotion activities, with complementaryonline and social techniques•  Learn more about what is possible as aDigital Business–  CCIQ Digital Learning Program
  20. 20. THE FUTURE IS BRIGHT
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  28. 28. 29  CURRENT STATEEXTERNALFACTORSINTERNALFACTORSCustomersCOMPETITORSREGULATIONEXISTINGPLATFORMSSKILLSRISKAPPETITEBUDGET
  29. 29. 30  KEY POINTSKNOW WHO YOUR TARGET ISCUSTOMER EXPERIENCELISTEN / WATCH‘HERE BE TROLLS’SHARE STORIESKEEP UP TO DATE
  30. 30. EXAMPLES
  31. 31. 32  KEEP UP TO DATE
  32. 32. QUESTIONS
  33. 33. SHARINGEXPERIENCE
  34. 34. DIGITALROADMAP
  35. 35. 36  FIT FORPURPOSEBUT WHAT ISTHE PURPOSE?  
  36. 36. 37  WHAT IS A DIGITAL ROADMAP?DIGITAL  MARKETING  STRATEGY  Website  Online  AdverOsing  Search  Engine  OpOmisaOon  Social  Media  TRADITIONALDigital  Strategy  MarkeOng  &  PromoOon  eCommerce  CollaboraOon  eProcurement  ProducOvity  Customer  Engagement  Monitoring  &  Listening  Security  Disaster  Recovery  EMERGING
  37. 37. 39  
  38. 38. 40  TECHNOLOGY ISAN ENABLERWHAT ARE YOUTRYING TO ENABLE?  
  39. 39. 41  FUTURE STATEVISION ASPIRATIONWHAT DO YOU WANT TO BEKNOWN FOR ONLINE?WHAT WILL YOUR ORGANISATIONLOOK LIKE ONLINE IN 3 YEARS?
  40. 40. 42  STRATEGIC GOALSONLINEMARKETING& PROMOTIONMONITORING& LISTENINGeCommerceWORKFORCEENABLEMENTBUSINESSCONTINUITYCUSTOMERENGAGEMENT
  41. 41. 43  ACTION PLANOBJECTIVE > ACTION > WHO > WHENSMARTOBJECTIVESSPECIFICMEASURABLEATTAINABLERELEVANTTIME-BOUND
  42. 42. 44  KEY POINTSKNOW WHO YOUR TARGET ISWHAT IS THEIR EXPERIENCELISTEN / WATCHHERE BE TROLLSSHARE STORIESKEEP UP TO DATE
  43. 43. 45  KEy TAKEAWAYs
  44. 44. 46  Thank you!  Cory  Banks  cory.banks@glentworth.com  0400  419  982  @corza  
  45. 45. Glentworth  supports  businesses  to  increase  their  value  and  growth,  and  decrease  risk.    We  do  this  by  facilita;ng  the  development  of  informa;on  and  knowledge  management    strategies  that  enhance  business  performance    Office:  1300  364  430              Email:    info@glentworth.com    77  Hope  St  South  Brisbane  4101  Australia    www.glentworth.com    Who  are  Glentworth?  
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