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Intro to Twitter
 

Intro to Twitter

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Introduction to Twitter presentation by Cory Williamson. Used for weekly presentation at Checkerboard Strategic Web Development.

Introduction to Twitter presentation by Cory Williamson. Used for weekly presentation at Checkerboard Strategic Web Development.

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    Intro to Twitter Intro to Twitter Presentation Transcript

    • Twitterology The “tweet” way to grow your business Cory Williamson Project Producer Checkerboard Strategic Web Development twitter.com/corywilliamson
    • Topics
      • Your Social Media Plan
      • What is Twitter?
      • The Basics
      • Marketing Through Twitter
      • Mastering Twitter
    • Social Media Plan
      • Secure your brand
      • Set Goals
      • Know who you are
        • Marketing is storytelling.
      • Know who you are talking to
        • Where are your customers talking?
      • Create rules of engagement
        • What are you going to do when someone disagrees with you?
      • Engage carefully
        • Listen before you speak.
    • What is Twitter?
      • A micro blogging platform
      • 140 Character Max
      • Largest demographic: 35-49 yrs
      • 3,000,000 Tweets per day
      • 1382% growth in February, 2009
      • Expected 18 Million Users by 2010
    • Why is Twitter Relevant?
      • Word of Mouth is not a new concept
      • Traditional advertising isn’t working
      • Internet makes messages shorter, quicker
      • Twitter is word of mouth on steroids
    • How is Twitter Used?
    • As a Social Network
      • Connect with friends, family and colleagues
      • Discuss topics with experts
      • Use web apps and cell phones to stay in touch
      • Protect your updates to keep conversations private
    • As a News Source
      • Journalism 2.0
      • World’s fastest news source
      • Trending Topics
      • Cases where news hits Twitter before CNN
      • World’s largest news organizations are on Twitter
    • As a Search Engine
      • Twitter Search and 3 rd party apps
      • Find any topic or article with links
      • Ask questions, respond to tweets
      • Google Search is full of advertising and non-specific results
      • Twitter is full of experts in every topic.
    • Drive Traffic
      • Drive devoted followers to blog or website
      • Should not be your focus for using Twitter
      • It takes time to grow dedicated followers
      • Brand Loyalists provide feedback and user generated content
      • Engage in discussion around your topics
    • Customer Service
      • Most popular for businesses
      • Cut down on customer service emails and phone calls
      • Monitor specific keywords
      • Respond quickly
      • Transparency on Twitter will result in happier customers
    • Find your Twitter Voice
      • Send blog updates
      • Ask questions about products
      • Offer promotions exclusively on Twitter
      • Monitor “brand keywords”
      • Product releases
      • Highlight most loyal followers
      • Find the right combination of the 5 uses.
    • Twitter Basics
    • Lingo
      • Follow
      • Tweet
      • @Replies
      • Retweet (RT)
      • Direct Messages (DM)
      • Hashtags (#)
    • Following
      • Must be following to receive updates
      • Follow/Unfollow button
      • More followers ≠ more success
    • Tweeting
      • Tweet, Tweeting, Tweeted
        • Post, Update, Message
      • Each Tweet is indexed in the Twitter Search
    • @Replies (mentions)
      • Respond to a tweet
      • Shows up on followers homepage
      • Syntax: @username
        • i.e. “@corywilliamson ________”
      • The username becomes a link
    • Retweet
      • Interesting tweets get “retweeted”
      • Your followers share your tweet with their followers
        • Perpetuates content for further reach
      • Syntax: RT @username
        • i.e. “RT @corywilliamson _______”
    • Direct Message (DM)
      • Not indexed in search
      • Use DM sparingly, as the nature of Twitter is social
      • Can only DM your followers
      • Syntax: “D username”
        • i.e. “D corywilliamson _________”
    • Hashtags (#)
      • Twitter’s way to categorize search
      • Created by users
      • Used for product launches #FordFiesta or events #SMBMSP
    • Setting Up an Account
      • Personal or Corporate Profile?
      • Choose a username that fits your goals
      • Fill out your profile completely
      • Choose an appropriate profile picture
      • Utilize the background image for added content
    •  
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    • Marketing Through Twitter
    • Introduction to APIs
      • Programming language for software communication
      • Allows for more features not offered on Twitter.com
      • Automate Responses
      • Monitor Keywords
      • Most people will not use the API s
    • Building Effective Followers
      • Use your other resources
      • Ask questions to initiate interactions
      • Share relevant links
      • Respond to discussion
      • Keep offers exclusive to followers and ask for RTs
      • Its not a numbers game
    • Twitter Spam Accounts
      • Spam accounts are growing rapidly on Twitter
      • Links can be dangerous
      • What to look for:
        • Accounts with shared profile pic
        • Repeated Tweets
        • Inappropriate usernames
      • If a profile doesn’t seem like they fit your target market, don’t follow
    • Big Myth about Social Media
      • Quick messages mean instant results
        • “ Get it now!”
        • “ Get tons of ______ !”
        • “ Gain 1000’s of followers”
        • “ Make money overnight with no effort!”
        • “ Get 900 followers in ______ (time frame)!”
      • Marketing principles still apply. Social media is a tool, not a magic potion
    • Measure Success
      • Use your social media plan
      • Twitter Grader/Twinfluence
      • What were your goals? Customer Service? Brand Awareness?
      • Neilson, Radian6
    • Promoting Your Profile
      • Email Signature
      • Website
      • Radio/TV/News Placements
      • Use a recognized Twitter Icon
      • Twitter.com/corywilliamson or @corywilliamson are recognizable
    • Mastering Twitter
    • Twitter Integration
      • Twitter Apps
      • Twitter Widgets
      • Mobile Twitter
      • Twitter stream is an RSS Feed
    • 3 rd Party Applications
    • Taking it Offline
      • Tweet-up’s
      • Product Demonstration Parties
      • Product Launches and Specials
      • Special Events
      • Ask followers to help promote the event
      • “ Mention Twitter for a free gift”
    • Case Study
      • @DunkinDonuts, @CNN, @comcastcares, @UnitedAirlines, @Maggianos, @Zappos
      • Intriguing and Relevant Tweets
      • Ask Questions
      • Hold contests, coupon offers, conduct polls
      • Carry conversations and promos over to Facebook, Blog, and other resources
    • @Maggianos
      • Exclusive Twitter Promo
        • $100 gift card for followers
      • Gained 2000 new followers
        • Costs of tweeting far less than $100 reward
    • @DunkinDonuts
      • Several tweets per day
      • Very personal, authentic
      • Product launches, customer feedback
      • Exclusive Twitter promotion
        • Doesn’t necessarily relate to DunkinDonuts
    •  
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    • Tips and Tricks
      • Stick to your social media plan
      • Build trust before you start selling
      • Optimize landing page
      • Monetize traffic with offers or discounts
        • “ Next 100 people to buy ___ gets 10% off”
    • Keys to Twitter Success
      • Don’t Sound like a robot
      • Vary your content and tweet times
      • Be authentic and believable
      • It takes time to listen and engage
      • Stick with it!
        • Even if you think no one is listening
      • Other resources:
      http://www.mashable.com http://www.twitter.com/twitter101 “ Twitter Power” by Joel Comm
    • Thank You! Connect With Me! On Twitter :: @corywilliamson On LinkedIn :: linkedin.com/in/corywilliamson On Facebook :: facebook.com/corywilliamson