Twitterology The “tweet” way to grow your business Cory Williamson Project Producer Checkerboard Strategic Web Development...
Topics <ul><li>Your Social Media Plan </li></ul><ul><li>What is Twitter? </li></ul><ul><li>The Basics </li></ul><ul><li>Ma...
Social Media Plan <ul><li>Secure your brand </li></ul><ul><li>Set Goals </li></ul><ul><li>Know who you are </li></ul><ul><...
What is Twitter? <ul><li>A micro blogging platform </li></ul><ul><li>140 Character Max </li></ul><ul><li>Largest demograph...
Why is Twitter Relevant? <ul><li>Word of Mouth is not a new concept </li></ul><ul><li>Traditional advertising isn’t workin...
How is Twitter Used?
As a Social Network <ul><li>Connect with friends, family and colleagues  </li></ul><ul><li>Discuss topics with experts </l...
As a News Source <ul><li>Journalism 2.0 </li></ul><ul><li>World’s fastest news source </li></ul><ul><li>Trending Topics </...
As a Search Engine <ul><li>Twitter Search and 3 rd  party apps </li></ul><ul><li>Find any topic or article with links </li...
Drive Traffic <ul><li>Drive devoted followers to blog or website </li></ul><ul><li>Should not be your focus for using Twit...
Customer Service <ul><li>Most popular for businesses </li></ul><ul><li>Cut down on customer service emails and phone calls...
Find your Twitter Voice <ul><li>Send blog updates </li></ul><ul><li>Ask questions about products </li></ul><ul><li>Offer p...
Twitter Basics
Lingo <ul><li>Follow </li></ul><ul><li>Tweet </li></ul><ul><li>@Replies </li></ul><ul><li>Retweet (RT) </li></ul><ul><li>D...
Following <ul><li>Must be following to receive updates </li></ul><ul><li>Follow/Unfollow button </li></ul><ul><li>More fol...
Tweeting <ul><li>Tweet, Tweeting, Tweeted </li></ul><ul><ul><li>Post, Update, Message </li></ul></ul><ul><li>Each Tweet is...
@Replies (mentions) <ul><li>Respond to a tweet </li></ul><ul><li>Shows up on followers homepage </li></ul><ul><li>Syntax: ...
Retweet <ul><li>Interesting tweets get “retweeted” </li></ul><ul><li>Your followers share your tweet with their followers ...
Direct Message (DM) <ul><li>Not indexed in search </li></ul><ul><li>Use DM sparingly, as the nature of Twitter is social <...
Hashtags (#) <ul><li>Twitter’s way to categorize search </li></ul><ul><li>Created by users </li></ul><ul><li>Used for prod...
Setting Up an Account <ul><li>Personal or Corporate Profile? </li></ul><ul><li>Choose a username that fits your goals </li...
 
 
 
 
 
Marketing Through Twitter
Introduction to APIs <ul><li>Programming language for software communication </li></ul><ul><li>Allows for more features no...
Building Effective Followers <ul><li>Use your other resources </li></ul><ul><li>Ask questions to initiate interactions </l...
Twitter Spam Accounts <ul><li>Spam accounts are growing rapidly on Twitter </li></ul><ul><li>Links can be dangerous </li><...
Big Myth about Social Media <ul><li>Quick messages mean instant results </li></ul><ul><ul><li>“ Get it now!” </li></ul></u...
Measure Success <ul><li>Use your social media plan </li></ul><ul><li>Twitter Grader/Twinfluence </li></ul><ul><li>What wer...
Promoting Your Profile <ul><li>Email Signature </li></ul><ul><li>Website </li></ul><ul><li>Radio/TV/News Placements </li><...
Mastering Twitter
Twitter Integration <ul><li>Twitter Apps </li></ul><ul><li>Twitter Widgets </li></ul><ul><li>Mobile Twitter </li></ul><ul>...
3 rd  Party Applications
Taking it Offline <ul><li>Tweet-up’s </li></ul><ul><li>Product Demonstration Parties </li></ul><ul><li>Product Launches an...
Case Study <ul><li>@DunkinDonuts, @CNN, @comcastcares, @UnitedAirlines, @Maggianos, @Zappos </li></ul><ul><li>Intriguing a...
@Maggianos <ul><li>Exclusive Twitter Promo </li></ul><ul><ul><li>$100 gift card for followers </li></ul></ul><ul><li>Gaine...
@DunkinDonuts <ul><li>Several tweets per day </li></ul><ul><li>Very personal, authentic </li></ul><ul><li>Product launches...
 
 
 
Tips and Tricks <ul><li>Stick to your social media plan </li></ul><ul><li>Build trust before you start selling </li></ul><...
Keys to Twitter Success <ul><li>Don’t Sound like a robot </li></ul><ul><li>Vary your content and tweet times </li></ul><ul...
Thank You! Connect With Me! On Twitter :: @corywilliamson On LinkedIn :: linkedin.com/in/corywilliamson On Facebook :: fac...
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Intro to Twitter

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Introduction to Twitter presentation by Cory Williamson. Used for weekly presentation at Checkerboard Strategic Web Development.

Published in: Technology, Business

Intro to Twitter

  1. 1. Twitterology The “tweet” way to grow your business Cory Williamson Project Producer Checkerboard Strategic Web Development twitter.com/corywilliamson
  2. 2. Topics <ul><li>Your Social Media Plan </li></ul><ul><li>What is Twitter? </li></ul><ul><li>The Basics </li></ul><ul><li>Marketing Through Twitter </li></ul><ul><li>Mastering Twitter </li></ul>
  3. 3. Social Media Plan <ul><li>Secure your brand </li></ul><ul><li>Set Goals </li></ul><ul><li>Know who you are </li></ul><ul><ul><li>Marketing is storytelling. </li></ul></ul><ul><li>Know who you are talking to </li></ul><ul><ul><li>Where are your customers talking? </li></ul></ul><ul><li>Create rules of engagement </li></ul><ul><ul><li>What are you going to do when someone disagrees with you? </li></ul></ul><ul><li>Engage carefully </li></ul><ul><ul><li>Listen before you speak. </li></ul></ul>
  4. 4. What is Twitter? <ul><li>A micro blogging platform </li></ul><ul><li>140 Character Max </li></ul><ul><li>Largest demographic: 35-49 yrs </li></ul><ul><li>3,000,000 Tweets per day </li></ul><ul><li>1382% growth in February, 2009 </li></ul><ul><li>Expected 18 Million Users by 2010 </li></ul>
  5. 5. Why is Twitter Relevant? <ul><li>Word of Mouth is not a new concept </li></ul><ul><li>Traditional advertising isn’t working </li></ul><ul><li>Internet makes messages shorter, quicker </li></ul><ul><li>Twitter is word of mouth on steroids </li></ul>
  6. 6. How is Twitter Used?
  7. 7. As a Social Network <ul><li>Connect with friends, family and colleagues </li></ul><ul><li>Discuss topics with experts </li></ul><ul><li>Use web apps and cell phones to stay in touch </li></ul><ul><li>Protect your updates to keep conversations private </li></ul>
  8. 8. As a News Source <ul><li>Journalism 2.0 </li></ul><ul><li>World’s fastest news source </li></ul><ul><li>Trending Topics </li></ul><ul><li>Cases where news hits Twitter before CNN </li></ul><ul><li>World’s largest news organizations are on Twitter </li></ul>
  9. 9. As a Search Engine <ul><li>Twitter Search and 3 rd party apps </li></ul><ul><li>Find any topic or article with links </li></ul><ul><li>Ask questions, respond to tweets </li></ul><ul><li>Google Search is full of advertising and non-specific results </li></ul><ul><li>Twitter is full of experts in every topic. </li></ul>
  10. 10. Drive Traffic <ul><li>Drive devoted followers to blog or website </li></ul><ul><li>Should not be your focus for using Twitter </li></ul><ul><li>It takes time to grow dedicated followers </li></ul><ul><li>Brand Loyalists provide feedback and user generated content </li></ul><ul><li>Engage in discussion around your topics </li></ul>
  11. 11. Customer Service <ul><li>Most popular for businesses </li></ul><ul><li>Cut down on customer service emails and phone calls </li></ul><ul><li>Monitor specific keywords </li></ul><ul><li>Respond quickly </li></ul><ul><li>Transparency on Twitter will result in happier customers </li></ul>
  12. 12. Find your Twitter Voice <ul><li>Send blog updates </li></ul><ul><li>Ask questions about products </li></ul><ul><li>Offer promotions exclusively on Twitter </li></ul><ul><li>Monitor “brand keywords” </li></ul><ul><li>Product releases </li></ul><ul><li>Highlight most loyal followers </li></ul><ul><li>Find the right combination of the 5 uses. </li></ul>
  13. 13. Twitter Basics
  14. 14. Lingo <ul><li>Follow </li></ul><ul><li>Tweet </li></ul><ul><li>@Replies </li></ul><ul><li>Retweet (RT) </li></ul><ul><li>Direct Messages (DM) </li></ul><ul><li>Hashtags (#) </li></ul>
  15. 15. Following <ul><li>Must be following to receive updates </li></ul><ul><li>Follow/Unfollow button </li></ul><ul><li>More followers ≠ more success </li></ul>
  16. 16. Tweeting <ul><li>Tweet, Tweeting, Tweeted </li></ul><ul><ul><li>Post, Update, Message </li></ul></ul><ul><li>Each Tweet is indexed in the Twitter Search </li></ul>
  17. 17. @Replies (mentions) <ul><li>Respond to a tweet </li></ul><ul><li>Shows up on followers homepage </li></ul><ul><li>Syntax: @username </li></ul><ul><ul><li>i.e. “@corywilliamson ________” </li></ul></ul><ul><li>The username becomes a link </li></ul>
  18. 18. Retweet <ul><li>Interesting tweets get “retweeted” </li></ul><ul><li>Your followers share your tweet with their followers </li></ul><ul><ul><li>Perpetuates content for further reach </li></ul></ul><ul><li>Syntax: RT @username </li></ul><ul><ul><li>i.e. “RT @corywilliamson _______” </li></ul></ul>
  19. 19. Direct Message (DM) <ul><li>Not indexed in search </li></ul><ul><li>Use DM sparingly, as the nature of Twitter is social </li></ul><ul><li>Can only DM your followers </li></ul><ul><li>Syntax: “D username” </li></ul><ul><ul><li>i.e. “D corywilliamson _________” </li></ul></ul>
  20. 20. Hashtags (#) <ul><li>Twitter’s way to categorize search </li></ul><ul><li>Created by users </li></ul><ul><li>Used for product launches #FordFiesta or events #SMBMSP </li></ul>
  21. 21. Setting Up an Account <ul><li>Personal or Corporate Profile? </li></ul><ul><li>Choose a username that fits your goals </li></ul><ul><li>Fill out your profile completely </li></ul><ul><li>Choose an appropriate profile picture </li></ul><ul><li>Utilize the background image for added content </li></ul>
  22. 27. Marketing Through Twitter
  23. 28. Introduction to APIs <ul><li>Programming language for software communication </li></ul><ul><li>Allows for more features not offered on Twitter.com </li></ul><ul><li>Automate Responses </li></ul><ul><li>Monitor Keywords </li></ul><ul><li>Most people will not use the API s </li></ul>
  24. 29. Building Effective Followers <ul><li>Use your other resources </li></ul><ul><li>Ask questions to initiate interactions </li></ul><ul><li>Share relevant links </li></ul><ul><li>Respond to discussion </li></ul><ul><li>Keep offers exclusive to followers and ask for RTs </li></ul><ul><li>Its not a numbers game </li></ul>
  25. 30. Twitter Spam Accounts <ul><li>Spam accounts are growing rapidly on Twitter </li></ul><ul><li>Links can be dangerous </li></ul><ul><li>What to look for: </li></ul><ul><ul><li>Accounts with shared profile pic </li></ul></ul><ul><ul><li>Repeated Tweets </li></ul></ul><ul><ul><li>Inappropriate usernames </li></ul></ul><ul><li>If a profile doesn’t seem like they fit your target market, don’t follow </li></ul>
  26. 31. Big Myth about Social Media <ul><li>Quick messages mean instant results </li></ul><ul><ul><li>“ Get it now!” </li></ul></ul><ul><ul><li>“ Get tons of ______ !” </li></ul></ul><ul><ul><li>“ Gain 1000’s of followers” </li></ul></ul><ul><ul><li>“ Make money overnight with no effort!” </li></ul></ul><ul><ul><li>“ Get 900 followers in ______ (time frame)!” </li></ul></ul><ul><li>Marketing principles still apply. Social media is a tool, not a magic potion </li></ul>
  27. 32. Measure Success <ul><li>Use your social media plan </li></ul><ul><li>Twitter Grader/Twinfluence </li></ul><ul><li>What were your goals? Customer Service? Brand Awareness? </li></ul><ul><li>Neilson, Radian6 </li></ul>
  28. 33. Promoting Your Profile <ul><li>Email Signature </li></ul><ul><li>Website </li></ul><ul><li>Radio/TV/News Placements </li></ul><ul><li>Use a recognized Twitter Icon </li></ul><ul><li>Twitter.com/corywilliamson or @corywilliamson are recognizable </li></ul>
  29. 34. Mastering Twitter
  30. 35. Twitter Integration <ul><li>Twitter Apps </li></ul><ul><li>Twitter Widgets </li></ul><ul><li>Mobile Twitter </li></ul><ul><li>Twitter stream is an RSS Feed </li></ul>
  31. 36. 3 rd Party Applications
  32. 37. Taking it Offline <ul><li>Tweet-up’s </li></ul><ul><li>Product Demonstration Parties </li></ul><ul><li>Product Launches and Specials </li></ul><ul><li>Special Events </li></ul><ul><li>Ask followers to help promote the event </li></ul><ul><li>“ Mention Twitter for a free gift” </li></ul>
  33. 38. Case Study <ul><li>@DunkinDonuts, @CNN, @comcastcares, @UnitedAirlines, @Maggianos, @Zappos </li></ul><ul><li>Intriguing and Relevant Tweets </li></ul><ul><li>Ask Questions </li></ul><ul><li>Hold contests, coupon offers, conduct polls </li></ul><ul><li>Carry conversations and promos over to Facebook, Blog, and other resources </li></ul>
  34. 39. @Maggianos <ul><li>Exclusive Twitter Promo </li></ul><ul><ul><li>$100 gift card for followers </li></ul></ul><ul><li>Gained 2000 new followers </li></ul><ul><ul><li>Costs of tweeting far less than $100 reward </li></ul></ul>
  35. 40. @DunkinDonuts <ul><li>Several tweets per day </li></ul><ul><li>Very personal, authentic </li></ul><ul><li>Product launches, customer feedback </li></ul><ul><li>Exclusive Twitter promotion </li></ul><ul><ul><li>Doesn’t necessarily relate to DunkinDonuts </li></ul></ul>
  36. 44. Tips and Tricks <ul><li>Stick to your social media plan </li></ul><ul><li>Build trust before you start selling </li></ul><ul><li>Optimize landing page </li></ul><ul><li>Monetize traffic with offers or discounts </li></ul><ul><ul><li>“ Next 100 people to buy ___ gets 10% off” </li></ul></ul>
  37. 45. Keys to Twitter Success <ul><li>Don’t Sound like a robot </li></ul><ul><li>Vary your content and tweet times </li></ul><ul><li>Be authentic and believable </li></ul><ul><li>It takes time to listen and engage </li></ul><ul><li>Stick with it! </li></ul><ul><ul><li>Even if you think no one is listening </li></ul></ul><ul><li>Other resources: </li></ul>http://www.mashable.com http://www.twitter.com/twitter101 “ Twitter Power” by Joel Comm
  38. 46. Thank You! Connect With Me! On Twitter :: @corywilliamson On LinkedIn :: linkedin.com/in/corywilliamson On Facebook :: facebook.com/corywilliamson
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