SEO and Internet Marketing - SEDCorp Bootcamp 2014
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SEO and Internet Marketing - SEDCorp Bootcamp 2014

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Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website ...

Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.

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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing. <br />
  • Comment from Erin. If she talked about the features of the motel it would be boring. Instead – Why? Because we love Nevada City! Share our passion then come stay with us. <br />
  • Ties together Editorial, marketing, PR, SEO and social
  • Niche marketing – Where’s your market? <br /> Keyword research – Google Keyword Planner and Google Trends <br /> http://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=q <br /> Survey customers <br /> Social listening tools <br /> Topsy.com <br /> Littlebird.com <br /> Google Alerts <br /> Google Search <br />
  • What is Interesting, Important and Sharable?
  • Repeated because it will likely be first slide of second session
  • Niche marketing – Where’s your market? <br /> Keyword research – Google Keyword Tool and Google Trends <br /> http://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=q <br /> Survey customers <br /> Social listening tools <br /> Topsy.com <br /> Littlebird.com <br /> Google Alerts <br /> Google Search <br />
  • user ratings, power users page <br /> For forums and blogs – “leave a reply” Also mention Google Alerts <br />
  • Go over blogging checklist
  • Guest posts. Be Aware! Guest blogs can take extra work to edit. <br /> <br /> If everyone knows how to play the game, everyone shares. Cooperative promotion. Reciprocal love. <br /> Doesn’t always work but that’s the goal.
  • You don’t have to be the best writer in the world to create content <br /> <br /> Show your expertise with what you think is interesting and worth sharing
  • http://en.wikipedia.org/wiki/Awareness_days
  • Cooperation with Partners - Ex. Of Pinterest then email to everyone tagged asking for them sharing. <br /> Example of Erin Creating Articles on outsideinn.com based on blog themes – Erin will demo on site. <br /> ** For Coryon - Review Outside Inn Analytics to see what worked <br /> ** Erin will outline success stories about writing specific blogs. Also step by step for a couple of blogs <br /> <br /> <br />
  • Marketingexperiments.com – articles with real life case studies, free email newsletter, professional certification, <br /> <br /> practicalecommerce.com – short articles written by experts, ecommerce focused, SEO report card, <br /> Dir.yahoo - in order of popularity <br /> <br /> sempo.org/learning_center/resources/ - A great list of SEM resources. <br />
  • <br /> Open browser and ask for volunteer for keywords. <br /> focus on related keywords <br /> ratio between searches (cellphone vs cell phone) <br /> if a page doesn’t exist - you can build it <br /> <br /> http://www.keyworddiscovery.com/search.html - Free keyword research tool. <br /> <br /> https://adwords.google.com/select/KeywordToolExternal - google external tool <br /> <br /> http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more. <br /> <br />
  • <br /> Open browser and ask for volunteer for keywords. <br /> focus on related keywords <br /> ratio between searches (cellphone vs cell phone) <br /> if a page doesn’t exist - you can build it <br /> <br /> http://www.keyworddiscovery.com/search.html - Free keyword research tool. <br /> <br /> https://adwords.google.com/select/KeywordToolExternal - google external tool <br /> <br /> http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more. <br /> <br />
  • <br /> Open browser and ask for volunteer for keywords. <br /> focus on related keywords <br /> ratio between searches (cellphone vs cell phone) <br /> if a page doesn’t exist - you can build it <br /> <br /> http://www.keyworddiscovery.com/search.html - Free keyword research tool. <br /> <br /> https://adwords.google.com/select/KeywordToolExternal - google external tool <br /> <br /> http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more. <br /> <br />

SEO and Internet Marketing - SEDCorp Bootcamp 2014 SEO and Internet Marketing - SEDCorp Bootcamp 2014 Presentation Transcript

  • 1 Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd Win the Internet Marketing Game Introduction to Online Marketing View this presentation online at: http://www.coryon.com/bootcamp2014
  • What is Internet Marketing?
  • 3 Let’s Start with the Basics • Start with a Persuasive Website • Website Visits from Many Sources Search Engines (SEO) Social Media Pay for It – Facebook, Sponsored Search Video Email Affiliate Marketing Lots More Options… View slide
  • 6 CEO of Batteries4less.com & Coryon.com Internet Marketing Batteries4less.com – Founder of batteries4less.com and Coryon.com Internet Marketing Over 15 Years on the Top of Google Who is Coryon Redd? View slide
  • 7 We’re Ready to Roll! What will be covered: • What a website is supposed to do and how to do it. • The basics of marketing • Real world examples and low hanging fruit. • Lots of references for you to learn on your own. • How people make money with social marketing and videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…)
  • What is Marketing?
  • 9 Here’s What! Marketing 101 (in 1 slide) Who is your Market? Branding What is your Mission? - Why Are You in Business? • Simon Sinek TED Talk - goo.gl/4OMRpr Manage your Message – Takes Time and Effort Features vs. Benefits Marketing is Not Selling!
  • 10 Is My Business Ready to Compete Online? Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Planner Keyword Planner is part of Google Adwords Determine Products and Services Do competitor research to help guide and inspire you. Determine Business Feasibility Is being in business worth the risk? Can I do it? Resources and Your Why Do I have enough time, knowledge, passion, work ethic and money to succeed? What’s your WHY?
  • 11 Online Marketing Glossary • SEM / SEO – Search Engine Marketing • Organic vs. PPC – Pay Per Click • Keyword – One Keyword or Phrase • Landing Pages • Tag –Title, Headers (H1), Meta Tags • SERP – Search Engine Results Page • Google PageRank • Linkjuice – External, internal links • Wireframe • ROI – Return On Investment • Content Marketing
  • • (Directly) sell your goods or services? • Generate leads (potential sales)? • (Simply) provide contact info? • Build relationships with other websites • Make your business look good What’s a Website Supposed to Do? 12
  • 13 Brainstorm - Competitive Advantages & Benefits: Class exercise What Makes Your Business Special? Years of experience Unparalleled expertise Friendly customer service – given! Quality product Reliable Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest… http://youtu.be/CFHe04jj1rA
  • 14 • Wide audience reach • Reach local audience • Better ranking from social • Lots of resources and support • No cost per click for SEO • Targeted traffic • High conversion rates • http://youtu.be/DwZnzclAkHA - Watch the video Why Do Search Marketing?
  • 15 Set Goals for Your Success Better Website Learn It Yourself Top Rankings on Google More Online Traffic More Revenue, More Profit
  • 16 A Brief Overview of Search Engine Optimization (SEO) 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest http://youtu.be/hF515-0Tduk - Short Description of SEO
  • 17 How Does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Social signals from popular social sites Shares, likes, comments Links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links Winning the Google Popularity Contest Google is an 800 lb Gorilla
  • 18 People are Searching for your Business… Right Now! What are Keywords? The Exact Ways People Search Google What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches What does it mean for my Website? Create Keyword-Focused Landing Pages
  • 19 Look at Local (United States) Monthly Searches. Download spreadsheet and edit in a spreadsheet program like Excel. Go back to Keyword Planner with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will be used for landing pages. Keyword Research Best Practices Login with an email address used for a Google Adwords Account. Start searches look at related keywords then narrow down searches.
  • The Lens of SEO Sharpens All of Your Internet Marketing
  • 21 What is Content Marketing?
  • Content Marketing is: Content Marketing isn’t: Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Worth Sharing!
  • Find Your Audience, Plan Your Content Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy Who’s Your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Customers Social Listening Tools Google Alerts, Swayy, SocialMention.com
  • 24 Marketing Strategy Starts with Content Goals of Content Marketing: Educate and Entertain Link Bait for SEO Build Trust and Relationships Answer Questions Branding Generate Traffic, Leads, & Sales
  • Make your Blog the Hub of your Online Marketing
  • Blogging Basics Blog Should Be On your Website Use Keywords in your Blogs (Don’t go nuts) Set a Goal for Frequency of Posts Plan Out your Content Check Spelling and Grammar Promote in Social Media Read more - http://www.coryon.com/blogging-best-practices
  • Find your Audience, Plan your Content Who’s your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Your Customers Social Listening Tools • Google Alerts, Topsy.com, SocialMention.com Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
  • 28 Find Forums and Blogs • Search for “keyword” – add forum or blog Find Related Pages on Facebook • Interact and Tag Friends, Allies and Pages Find Top Users • Who posts/comments the most Create a Profile • Be honest and add link to your website Find Your Fish Research Your Market
  • Get the Word Out Blogger Outreach Answer Questions in Forums Register in RSS Directories Press Releases Social Media • Facebook, Twitter, Google+, etc. Tie Blog into your Website and Email
  • 30 Tie your Blog into your Existing Marketing • Events, Website, Social Media, Emails Engage your Readers • Reply to comments, promote conversation Seek Out your Audience • Find influencers and interact • Follow them, connect, comment, work at it! Build Community, Recruit Evangelists • Guest Blogging - Offer to contribute and ask for guest blogs too. • Email everyone mentioned and ask for cross promotion Build Community Connect Your Blog to Your Website
  • Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
  • Editorial Calendar (Oh no, it’s a spreadsheet)
  • Blogging Tips and Tricks Answer Questions • Questions Audience is Asking and Should be Asking Cross Promotion and Co-Marketing Contests and Giveaways Use Blog to Create Content on your Website Use Stock Photography
  • 34 Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic- blogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/
  • 35 More Blogging and SMM References Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html Blog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to- increase-page-rank/ How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/ Ad Age list of top marketing blogs http://adage.com/power150/ 2011 review of best blogging software http://blog-software-review.toptenreviews.com/
  • 36 Internet Marketing Resources Coryon.com Resources page • Coryon.com/resources • Training videos Coryon.com/video Moz.com SEO for Beginners Guide • http://www.seomoz.org/beginners-guide-to-seo SEMPO Learning Center • sempo.org/learning_center/ Discover what really works in optimization • marketingexperiments.com Online marketing magazines / articles • practicalecommerce.com • webpronews.com SEO Glossary • seoglossary.com/ Moz.com article about Google Algorithm factors • seomoz.org/article/search-ranking-factors
  • 37 Content is King Blogging, Video, Web Pages, & More
  • 38 Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs
  • 39 SEO is Your Ace in the Hole Win the Game and Make More Money
  • 40 THANK YOU
  • Go to Coryon.com to Learn More View this presentation at: http://www.coryon.com/placer-intro-spring-2014