Pinterest Social Marketing - Placer School Spring 2014


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Learn how to get started on Pinterest as a powerful tool in our social marketing arsenal. Pinterest has a large user community and is easy to use. Discover easy ways to build your following, show your personality and run contests.

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Transcript of "Pinterest Social Marketing - Placer School Spring 2014"

  1. 1. Introduction to Pinterest for Business Coryon Redd The Accessible Expert at Coryon.com Internet Marketing 530-272-8602 Linkedin.com/in/coryonredd Facebook.com/CoryonMarketing Pinterest.com/coryonredd Go to www.coryon.com/PlacerSocialClass to view this presentation.
  2. 2. 2 • Social Scrapbooking - Allows user to “pin” images, videos and other web content and share on their boards. • Pins allow you to create a board based on a topic. What is ?
  3. 3. 3 is about Visual Sharing See something you like online – Pin it. Show your personality & your visual sense.
  4. 4. 4 Pinterest marketing video (2012) - http://youtu.be/AfyByLwiIe8 Why people like Pinterest – White paper with interviews http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper Why do People like ?
  5. 5. 5 Board – Group of pins related to a topic. Secret Board – Board that is only visible when shared. Shared Board – Any board can be shared to allow others to pin. Pin – Add image or video to a board. Pinner – If you do a pin, guess what, you’re a pinner. Follow – Follow a pinner or a board to get updates. Likes – Liking a pin adds to your “Likes” not your boards. Glossary
  6. 6. 6 Share pins, comment and follow • Step 1 – Sign up – decide on either personal or business. • Step 2 – Install extension in your browser(s). • http://screencast.com/t/yBlzJeGhkQ • Step 3 – Setup your profile – Image, verify website, your info. • Step 4 – Connect to Facebook and other social media. Get Started with
  7. 7. 7 Pinterest is VERY popular and growing quickly Fastest website to grow to 10 million users • Over 25 million unique visitors per month in the US. • 70 million users worldwide, about 50 million in US. • 80% women, higher income, 14.2 minutes per visit. • Most people pin – very few comment. • http://mashable.com/2012/02/25/pinterest-user-demographics/ • http://expandedramblings.com/index.php/pinterest-stats/ Who’s on ?
  8. 8. 8 Add Pinterest button to browsers Search for things you’re interested in • Create boards for both business and personal • Great way for people to get to know you and what you like Add image descriptions and comments Follow the boards and the users you like Public boards vs. secret boards. You can share boards too. How to use ?
  9. 9. Set up a business account (or convert your personal account). • pinterest.com/business/create/ Integrate into your website with Follow button. • business.pinterest.com/ See what other companies have pinned – add domain name after pinterest.com/source/. • Ex. pinterest.com/source/overstock.com/ for Business
  10. 10. 10 Why Bother? • Is your market on Pinterest? • Review Pinterest demographics. • Pinterest is easy. Is your Business Engaging? • Can you create good content? • Do you have a good eye for images? Marketing
  11. 11. 11 Do you have a Strategy? • Add Pinterest to your marketing plan. • Create an editorial calendar. Can Pinterest be an Easy Addition? • It can be simple, but don’t expect much. • Be active – Pin, like and comment. What Really Matters on Pinterest? • Show your personality, consider a marketing campaign, networking. Strategy
  12. 12. 12 Set goals for contest - Sales, branding, social engagement. Set budget and staff time. What are you giving away? – It has to be worth winning. How long will the contest run? – Shorter is better. How will people enter contest? • Comment on your board. • Pin an image from your site. • Create their own board. Track entries. • Use hashtags to track ex.#coryoncontest • Set email notifications to track pins. Planning a Contest
  13. 13. 13 Build a graphic and pin it to a Contest board. Reward everyone who enters. Cross-promote – Blog, Facebook, Twitter, Email, Google+. • Post daily with contest updates. Pick a winner – Pick your favorite or random.org http://www.socialmediaexaminer.com/pinterest-contest/ Track results – Did you meet your goals? Running a Contest Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/
  14. 14. 14 How to run a social media contest http://unbounce.com/social-media/social-media-contests-for-beginners/ Before running a contest consider the laws of your state CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml Very good PowerPoint on how to run an online contest http://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an- online-contest-or-sweepstakes Pinterest enforcing contest rules more http://www.adweek.com/adfreak/pinterest-clamps-down-contests-keep- them-getting-spammy-153398 Contest Resources
  15. 15. 15 Case Studies from Pinterest business.pinterest.com/success-stories/ Pinterest Contest Case Study marketingsherpa.com/article/case-study/social-media-integration-holiday- pinterest Case Studies
  16. 16. 16 Search on Pinterest for your market. • Tip – Use Google and limit search to last week or month. • Ex. Search for “pinterest ‘keyword’ “. • Use search tools to limit to very recent pages. Create a video board – Share resources you like. Use #hashtags to track trends and promote your biz. Pinterest Analytics - business.pinterest.com/analytics/ Tricks and Tools
  17. 17. 17 Pinterest References PowerPoint on how to user Pinterest http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788 Pinterest as a shopping referral tool http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral- tool/ Article about Pinterest marketing with good tips http://www.stepforth.com/blog/2012/pinterest-marketing/ The Marketer’s Guide to Pinterest for SEO http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to- Pinterest-SEO.aspx Many resources, tools and articles http://agbeat.com/lists/37-pinterest-resources/ Pinterest articles from Social Media Examiner http://www.socialmediaexaminer.com/tag/pinterest/
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