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1
Social Media Marketing to Grow
Your Business
View this presentation online at:
http://www.coryon.com/ncca
Coryon Redd
co...
What is Internet Marketing?
3
Let’s Start with the Basics
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines ...
6
Why is Online
Marketing about
Content?
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Ma...
Are you ready to stand out?
Make your Blog the Hub
of your Online Marketing
Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/
11
Why Bother?
• Is your market on Facebook?
Is your Business Engaging?
• Can you create good content?
• Can you answer qu...
12
• Set up a business page
• Create an editorial calendar and plan out content
• Use Facebook as a place to post simple c...
13
• Create a Page
• From your profile go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels
• Upl...
Consider Blogging as Hub to Online Marketing
15
Here’s Why!
Blog Marketing Starts with Content
Generate Traffic, Leads and Sales
Link Bait for SEO
Build Trust and Rela...
16
Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Bloggin...
17
Facebook References
The Basics – Facebook Help from Facebook
www.facebook.com/marketing
www.facebook.com/help/382987495...
18
Google Places for Business
Google Maps Listing
Find your business on Google Maps search or
add your business to Google ...
19
Google+ Local
Claim your Local Search Listing
Main Factors for Better Ranking
• Claim your listing
• Customize your lis...
20
Generating Quality Traffic To Your Website & Leveraging Social Media
Generating Quality Traffic To Your Website & Leveraging Social Media
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Generating Quality Traffic To Your Website & Leveraging Social Media

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Website traffic from quality sources like search engines and social media are the key to building any business. Get found when people search for the most relevant keywords for your business. Also, tap into social media so you start attracting the right target market to your business. Facebook marketing is evolving very quickly and there is an incredible amount of power at your fingertips. Discover ways to find the best kind of traffic for your website.

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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • How do you feel about Internet Marketing?
  • Don't fear. When you understand the concepts I'll be sharing with you you'll learn how the internet creates many directions of opportunity.
  • Ties together Editorial, marketing, PR, SEO and social
  • I would have picked a swan among the ducks but a goose is quite nice too.
  • You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
  • Transcript of "Generating Quality Traffic To Your Website & Leveraging Social Media"

    1. 1. 1 Social Media Marketing to Grow Your Business View this presentation online at: http://www.coryon.com/ncca Coryon Redd coryon@gmail.com Coryon.com
    2. 2. What is Internet Marketing?
    3. 3. 3 Let’s Start with the Basics • Start with a persuasive website • Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Local Search Lots more options…
    4. 4. 6 Why is Online Marketing about Content?
    5. 5. Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing is: Content Marketing isn’t:
    6. 6. Are you ready to stand out?
    7. 7. Make your Blog the Hub of your Online Marketing
    8. 8. Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
    9. 9. 11 Why Bother? • Is your market on Facebook? Is your Business Engaging? • Can you create good content? • Can you answer questions? Do you have a Strategy? • Facebook can fit into your existing marketing plan Can Facebook be an Easy Addition? • Facebook can be simple, but don’t expect much • Posts and comments can be small but should be regular Do Likes Really Matter? • Not really, unless you are marketing to them • Website traffic for offers matters most Facebook – The Big Picture
    10. 10. 12 • Set up a business page • Create an editorial calendar and plan out content • Use Facebook as a place to post simple content related to your existing blogging and email marketing • Great place to research your market • Find groups, pages, places and interests • Read more - www.socialmediaexaminer.com/facebook-101-business-guide/ Can I use for my business?
    11. 11. 13 • Create a Page • From your profile go to Pages then click Create a Page • Upload Timeline Image – 851X315 pixels • Upload Profile Icon – 160X160 pixels • Read More - http://www.copyblogger.com/timeline-cover-photo/ • Fill Out all Info – Add Sections • Study other Facebook Pages • Invite Friends to your Page Getting Started with a Facebook Business Page
    12. 12. Consider Blogging as Hub to Online Marketing
    13. 13. 15 Here’s Why! Blog Marketing Starts with Content Generate Traffic, Leads and Sales Link Bait for SEO Build Trust and Relationships Answer Questions Increase Brand Awareness
    14. 14. 16 Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic- blogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/
    15. 15. 17 Facebook References The Basics – Facebook Help from Facebook www.facebook.com/marketing www.facebook.com/help/382987495087424/ - Pages help Facebook Marketing Bible gold.insidenetwork.com/facebook-marketing-bible/ Facebook Marketing Series from Mashable – Many good articles mashable.com/category/facebook-marketing-series Article with Good Tips to Get Started – Includes Examples blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/ Facebook Marketing for Small Businesses www.socialmediaexaminer.com/facebook-marketing-for-small-business/ Powerpoint with Examples of Larger Companies using Facebook slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
    16. 16. 18 Google Places for Business Google Maps Listing Find your business on Google Maps search or add your business to Google Local https://www.google.com/business/placesforbusiness/ • Find your business and verify • Edit your description • Add a photos / videos, coupons • Assign business categories • Ask for reviews from customers • Track your clicks • Consider Google Adwords Express Other sources for local listings – Bing Local Listing Center, Yahoo Local, citysearch.com, yelp.com, insiderpages.com, angieslist.com, MerchantCircle.com and more.
    17. 17. 19 Google+ Local Claim your Local Search Listing Main Factors for Better Ranking • Claim your listing • Customize your listing • Address in the city of the search • List in the right categories • Number of citations • Linking to your webpage • Customer reviews • Keywords in business name and Places page Go to http://moz.com/local-search-ranking-factors for more info
    18. 18. 20
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