Learn Internet Marketing and Make More Money Online

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Learn how to make a persuasive website and get top rankings on Google searches. This introduction to Internet Marketing class was taught for Sierra Economic Development Corporation on Monday August 20th, 2012.
Coryon Redd is an experience search marketer and owner of both Coryon.com Internet Marketing Services and batteries4less.com He has over 13 years experience in web design and search marketing.

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Learn Internet Marketing and Make More Money Online

  1. 1. Creating and Marketing a Business Website Coryon Redd coryon@gmail.com Coryon.com www.linkedin.com/in/coryonredd SEDCorp – Sierra Economic Development Corporation www.sedcorp.biz2
  2. 2. PART 1 - We’re Ready to Roll! What will be covered: What a website is supposed to do and how to do it! Real world examples and low hanging fruit. Understand SEO from a dashboard view and get started Lots of references for you to learn on your own. http://youtu.be/WilzG8w3nNg - Video Introduction to this PowerPoint http://youtu.be/hF515-0Tduk - Succinct description of SEO What won’t be covered: How people make money with videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…) 3
  3. 3. What is Internet Marketing?Online marketing involves all efforts topresent your website in the most persuasiveway and drive traffic from a variety ofsources: search engines, other websites, payper click searches, email marketing, socialmarketing and more.4
  4. 4. Why do Search Marketing? • Wide audience reach • Reach local audience • Easy to learn and do on your own • No cost per click for SEO • Targeted traffic • Highest conversion rates • Good ROI • http://youtu.be/DwZnzclAkHA - Watch the video5
  5. 5. Set Goals for your Success A better website Learn it yourself Top rankings on Google More online traffic More business More profit6
  6. 6. • This is Google’s World!• Over 80% of Market Share• More reach than all other US search engines combined!• Google wants searchers to find most relevant Web Result• Google’s Webmaster Guidelines • https://support.google.com/webmasters/bin/a nswer.py?hl=en&answer=35769• PageRank – Quality of incoming links 7
  7. 7. Online Marketing Glossary • SEM / SEO – Search Engine Marketing • Organic vs. PPC – Pay Per Click • Keyword – One keyword or phrase • Landing Pages • Tag –Title, headers (H1), meta tags • SERP – Search Engine Results Page • Google PageRank • Linkjuice – External, internal links • Wireframe • ROI – Return On Investment8
  8. 8. Is my business ready to compete online? Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Tool Determine Products and Services Do competitor research to help guide and inspire you. Determine Business Feasibility Is being in business worth the risk? Can I do it? Resources Do I have enough time, knowledge, passion, work ethic and money to succeed?9
  9. 9. Keyword ResearchKeyword targets What are people searching for? What keywords / phrases are used most? Find the most relevant keywords and build landing pages.Keyword Tools – Google Keyword Tool and Google Trends https://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends - See trends for keywords over time. 10
  10. 10. Keyword Research Best PracticesLogin with an email address used for a Google Adwords Account.Start searches look at related keywords then narrow down searches. Look at Local (United States) Monthly Searches. Check exact match on right hand side. Download spreadsheet and edit in a spreadsheet program like Excel. Go back to keyword tool with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will used for landing pages. 11
  11. 11. Building Landing PagesLanding pages = Focused, keyword-rich content Figure out your landing pages in 4 easy steps: 1. Are there enough searches? 2. Are searches relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build? http://youtu.be/H0riar7tv_U12
  12. 12. Have an Internet Presence!Effective websites are: Built around how people search Persuasive Branded Easy to use Have something to say Competitive in the marketplace Socially active13
  13. 13. Linking Strategies If Google likes your links Google likes your site!Linking strategy in a nutshell –• Examine competitor’s incoming links using paid tools like linkbuilder.wordtracker.com, opensiteexplorer.org or blekko.com – alexa.com is free but not as good.• Identify topics and structure of websites• Let linking opportunities guide your content creation• Request links with focus on quality links• Follow up with quality links and track your work 14
  14. 14. Google PageRank PageRank reflects the quantity and quality of incoming links. Links vote for better websites. In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.Link Quality depends on:• PR of linking page (scale of 0-10) searchengineguide.com/orbidex/2002/0207_orb1.html• Overall link profile relative to related sites• Keywords in links• Number of links on page• Content of page – Is the link related, natural? 15
  15. 15. Google PageRank NoFollow DoFollowWhat are nofollow vs. dofollow links?From a Google Blog - “In general, we dont follow them. Thismeans that Google does not transfer PageRank or anchor textacross these links. Essentially, using nofollow causes us todrop the target links from our overall graph of the web.However, the target pages may still appear in our index ifother sites link to them without using nofollow, or if the URLsare submitted to Google in a Sitemap. Also, its important tonote that other search engines may handle nofollow inslightly different ways.” 16
  16. 16. Google PageRank Reference docssearchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 Simple explanation from DannySullivanwww.search-this.com/pagerank-decoder/ - Visual tool to maplinking relationshipen.wikipedia.org/wiki/PageRank - Detailed explanation ofPageRank.www.iprcom.com/papers/pagerank/index.html Older complexexplanation of PR 17
  17. 17. Google PageRank & SEO More references Read these articles to learn more about PageRank and SEOsearchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 – Or go to shortened URL -goo.gl/9Gh3ghttp://www.webseoanalytics.com/blog/is-google-pagerank-still-important-in-seach-engine-optimization/ - Short URL =goo.gl/Ovyf3http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo - Beginner’s Checklist for SEO – Short URL =goo.gl/FL14I 18
  18. 18. The Secrets to Success on GoogleGoogle will reward pages that are: Keyword focused Play by the rules of the game Linked to from good websites Content Rich Updated regularly Well designed19
  19. 19. How to build a websiteWhat do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your website should have. How much time do you have? What do you want to say?Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc. 20
  20. 20. What makes your business special?Brainstorm a list of competitive advantages: Years of experience Unparalleled expertise Friendly customer service – given! Quality product Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest… http://youtu.be/CFHe04jj1rA21
  21. 21. Website Organization ChartRequest sharing with Google docs by emailing coryon@gmail.com 22
  22. 22. What do you want your web site to do for you? • (Directly) sell your goods or services? • Generate leads (potential sales)? • (Simply) provide contact info? • Interact with other Internet presence? 23
  23. 23. What is my supposed to do? Website Sales FunnelThe start of the funnel – Visitors getting to your website.The middle of the funnel – Browse website and consider sale.The end of the funnel – Call to action, shopping cart, contact form, etc. 24
  24. 24. Internet Marketing Resources• Coryon.com Resources page • Coryon.com/resources• SEO Tutorial • http://yoast.com/articles/wordpress-seo/• Discover what really works in optimization • marketingexperiments.com• SEMPO Learning Center • sempo.org/learning_center/• Online marketing magazines / articles • practicalecommerce.com • webpronews.com• SEO Glossary • seoglossary.com/• SEOMoz article about Google Algorithm factors • seomoz.org/article/search-ranking-factors 25
  25. 25. Other Marketing ToolsSpyfu www.spyfu.comAlexa www.alexa.comExplore for links wordtracker.linkbuilder.comGoogle Search On Google search type: site:domain.comLinkedIn Answers www.linkedin.com/answersCoryon.com www.coryon.com/linkedin-marketingGoogle Trends www.google.com/trendsWayback machine web.archive.org 26
  26. 26. THANK YOU27

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