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Introduction to Online Marketing, Part 3 - Placer 2013

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Learn how to find the best audience for your business online and build your search rankings while your at it. This presentation is the 3rd of 3 classes for the Placer School for Adults in Auburn CA. Taught by Coryon Redd, an experienced Internet marketer and entrepreneur, this class presentation is designed for beginners, experts and everyone in between.

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Transcript of "Introduction to Online Marketing, Part 3 - Placer 2013"

  1. 1. 2 Coryon Redd coryon@gmail.com The Accessible Expert at Coryon.com Facebook.com/CoryonMarketing 888-886-6115 Internet Marketing Intro – Part 3 View this presentation online at: www.secretsofsearch.com/placerfall2013
  2. 2. 3 Internet Marketing: Introduction to Blogging & Social Media Social Media Marketing • Why Do SMM? • Glossary • WordPress – Build a website quickly • Finding Blogs and Getting Started • Blogging – Content, Prestige and Participation • Using Blogging and Social Sites for SEO • Facebook, Pinterest and Twitter
  3. 3. 4 Social Media Marketing: Fish where the fish are!
  4. 4. 5 Why do social marketing? • The new word of mouth. • Build links. Build PageRank. • Reputation counts for SEO. • Find undiscovered markets. • Build prestige – Content is King. • Supports other Internet marketing. • Listening post - Learn about your market and reputation. Social Media Marketing (SMM)
  5. 5. 6 Social Media Marketing (SMM) Glossary Part 1 • Social Networking – Websites where users can create a profile, interact with each other through updated feeds and share content – urls, blogs, videos, images, groups, etc. • Blog – Contraction of “web log”. Shared opinions with regular posts and multimedia content. Free tools like wordpress.org and blogger.com • Blogosphere – Conversations happening in blogs / forums. • Blogroll – List of sites shown in the sidebar of a blog. Favorites, related. • Bookmarking – del.icio.us, Reddit – Install tool from Addthis.com for easy bookmarking of your site. • Forum – Section of a website where users can post questions and opinions. Visitors comment and develop discussion threads over time.
  6. 6. 7 • Post – Within a blog or social site, the original written blurb, essay, etc. • Comment – Replies to a post. • Thread – The combination of blog posts and comments that create an ongoing discussion. • Lurker – 90% of users don’t post – they lurk. No comments. • Flaming – Comments based on name calling and vulgarity, not intelligent discourse. • Permalink – Address of the URL for a blog post or piece of content, not an address with changing content. • RSS – Really Simple Syndication. Subscribe to content on blogs or other social media sites. Use Google RSS Reader google.com/reader. • Trackback – A way for web authors to request a notification when someone links back to content on their blog. Social Media Marketing (SMM) Glossary Part 2
  7. 7. 8 Social Marketing: Prestige and Participation • Find Topics • Search using: keyword lists, website specialties, Google Alerts, target audience and favorite topics. • Develop prestige • Answer questions / share expertise. • Don’t promote your business (at first). • The more you comment the better – just make them good. • Create content on your website. – Articles, blog posts, promotions, coupons, Facebook specials, etc.
  8. 8. 9 Social Marketing: Why should I blog? • Promoting website usage • Increase search rankings with links to blog posts • Sharing insight into your company with customers • Promoting new products or services • Increasing brand awareness • Promoting upcoming promotions or events • Providing information and news • Reducing customer service calls
  9. 9. 10 Social Marketing: Blogging Best Practices • Develop an editorial policy / mission statement • What is your voice? – Clear content, style and tone • Show your expertise – Build your prestige • Check your spelling and grammar • Plan your content ahead of time – editorial calendar • Always use multimedia content – Pictures, videos, etc. • Use good titles – descriptive and eye catching • Interact – reply to comments!! • Distribute – Use social bookmarking, RSS feeds, Facebook, etc. • Read more - http://www.coryon.com/blogging-best-practices
  10. 10. 11 Social Marketing: WordPress - Tools of the Trade • Wordpress – Free, open source, easy to install on most hosts. • Others include: blogger.com, tumbler.com, squidoo.com, hubpages.com • Wordpress.org – Build a website and/or blog. Download, themes, plugins, and get support. • Blogging – It’s got that too.
  11. 11. 12 Why use WordPress? • Easy to use • Free • Many Themes available – Most are free • Built in Blog • SEO friendly • Plugins allow customization • Big user community • Lots of support Introduction to WordPress WordPress is a free and easy to use tool to build websites. www.wordpress.org
  12. 12. 13 Downsides on using WordPress? • $$ - Get a developer to do what you can’t • $$ - Plan to pay someone to keep it running • Backups, Security, Testing • $$ - Well supported paid themes are better • Target on it’s back – A popular platform means hackers love it. • Ask me about China sometime… Introduction to WordPress
  13. 13. 14 Wordpress Support and Tutorials http://becomeablogger.com/ Learn how to blog and use word press http://wordpress.org/extend/themes/ Over 1000 free themes http://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/ Big list of wordpress tutorials http://www.siteground.com/tutorials/wordpress/ List of specific WordPress articles including setup, SEO and backup http://youtu.be/G8o8u7OtuZY Hour long tutorial on how to use WordPress
  14. 14. 15 Social Marketing: Finding Blogs and Getting Started • Find Forums and Blogs • Google search for “keyword” +forum or +blog • Google for topic and +”leave a reply” • Use Google Alerts. • Find Top Users • Who posts the most, Power users page, most comments on posts. • Create profile • Add homepage of your website to profile and honest details.
  15. 15. 16 Social Marketing: Link Baiting • Informational - Tips and tricks, hard to find how-to's. • News - Breaking news, events, celebrity gossip, politics even new products. • Humor – Stories, jokes, odd pictures, mocking cartoons or a video from your childhood. • Controversy - Provide a opinion that is not generally accepted. Use with caution. • Tools - Make a tool that enough people will use and talk about.
  16. 16. 17 • Relevant blogs only – Do not bother commenting on non-relevant blogs or ones littler with non-relevant comments. • No advertising - Never try to sell anything unless asked. • Useful and informational - Keep your comment on topic and useful to the conversation. Good Free. Usually relevant Traffic can convert if highly relevant Develop leads over time Bad Low value Tend to loose value over time or get buried just as a blog does. Can be deleted by blog owner. Social Marketing: Blog Commenting
  17. 17. 18 • Relevant websites only – Larger Q&A sites like Yahoo Answers and quora.com can improve SEO. Also find the most important niche websites. • Find relevant topics, power-users – Search for topics most discussed in website and work to find respected users. Observe first, then interact. • No advertising - Never try to sell anything unless asked. • Useful and informational - Keep your answers and comments on topic and useful to the conversation. • Don’t get banned- Read terms of service and try to fit in. Don’t sell. Only link if it appears that others do as well. Good Free. Answer questions and show expertise Can be systemized to check in at the best websites Google is paying attention. Bad Low value – Many nofollow pages Need to answer early to be most relevant. Need to earn status before including links. Social Marketing: Question & Answer Sites
  18. 18. 19 Social Marketing: Facebook and Twitter • Create a Business page and post regularly • Ask for Likes. 25 Likes needed to pick URL – Go to facebook.com/username • Distribute blog and website content http://www.coryon.com/social-media-blog- distribution • Use tools to post blogs to Twitter and FB – Tweetdeck.com – http://en.wikipedia.org/wiki/Social_network_aggregation #Social_network_aggregators • Look into Facebook targeted advertising – http://www.facebook.com/advertising/
  19. 19. 20 SMM Books you should read
  20. 20. 21 Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic- blogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/
  21. 21. 22 More Blogging and SMM References Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html Blog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to- increase-page-rank/ How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/ Ad Age list of top marketing blogs http://adage.com/power150/ 2011 review of best blogging software http://blog-software-review.toptenreviews.com/
  22. 22. 23 THANK YOU
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