Introduction to Online Marketing Part 2 - Placer School for Adults

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Learn how to build a website and drive traffic with SEO and great content.

Learn how to build a website and drive traffic with SEO and great content.

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  • I would have picked a swan among the ducks but a goose is quite nice too.
  • Ties together Editorial, marketing, PR, SEO and social
  • Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
  • You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com
  • http://en.wikipedia.org/wiki/Awareness_days
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com

Transcript

  • 1. Win the Internet Marketing Game Introduction to Online Marketing – Part 2 Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd Placer School for Adults Spring 2014 View this presentation online at: http://www.coryon.com/placer-intro-spring-2014 1
  • 2. What’s Important to ? Google Search Results are all about Relevancy Learn More at Google’s Webmaster Guidelines • https://support.google.com/webmasters/bin/answer.py?hl=en&answer= 35769 PageRank – Quality of Incoming Links Build Your Reputation Through & Social Media 2
  • 3. The Secrets to Success on Google Google will reward pages that are: Keyword focused Play by the rules of the game Linked to from good websites Content Rich Updated regularly Well designed 3
  • 4. Building Landing Pages Landing pages = Focused, Keyword-Rich Content Figure Out Your Landing Pages in 4 easy Steps: 1. Are There Enough Searches? 2. Are Searches Relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build? http://youtu.be/H0riar7tv_U 4
  • 5. How to build a website What do you want to do and what is your budget? Research your keywords and your market. Use your competitors to make your website better. Plan ahead. Create a wireframe and list what pages your website should have. How much time do you have? What do you want to say? Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc. 5
  • 6. Website Organization Chart Request sharing with Google Drive by emailing coryon@gmail.com 6
  • 7. What is my supposed to do? Website Sales Funnel The start of the funnel – Visitors getting to your website. The middle of the funnel – Browse website and consider sale. The end of the funnel – Call to action, shopping cart, contact form, etc. 7
  • 8. Have an Internet Presence! Effective websites are: Built around how people search Persuasive Branded Easy to use Have something to say Competitive in the marketplace Socially active 8
  • 9. Are you ready to stand out?
  • 10. What is Content Marketing? 10
  • 11. Content Marketing is: Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing isn’t:
  • 12. Marketing Strategy Starts with Content Goals of Content Marketing: Educate and Entertain Link Bait for SEO Build Trust and Relationships Answer Questions Branding Generate Traffic, Leads and Sales 12
  • 13. Find Your Audience, Plan Your Content Who’s Your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Customers Social Listening Tools Google Alerts, Topsy.com, SocialMention.com Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
  • 14. Make your Blog the Hub of your Online Marketing
  • 15. Spread the Word Blogger Outreach Answer Questions in Forums RSS Directories Press Releases Social Media • Facebook, Twitter, Linkedin, etc.
  • 16. Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
  • 17. Case Study: Findinghappiness.com Source: Findinghappiness.com/blog/
  • 18. Goals for FindingHappiness.com Educate and Entertain Build Audience and Website Traffic Integrated Marketing • Website, email, social media, SEO Create and Share Great Content Branding SEO Focus Towards Top Keywords • Finding happiness, how to be happy, etc.
  • 19. Editorial Calendar (Oh no, it’s a spreadsheet)
  • 20. Editorial Calendar (Oh no, still a spreadsheet)
  • 21. Guest Blog Led to Hundreds of New Signups Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
  • 22. The Big Picture Create Focus Target Your Market Plan Content Measurement = Simplified Marketing
  • 23. Don’t Get Overwhelmed
  • 24. Simplify Your Marketing
  • 25. Homework Keyword Research – Create a spreadsheet with top keywords for your website Competitor Research – Who is on the top of Google and what can they teach you. Get Google Analytics and Google Webmaster Tools set up on your site. 25
  • 26. 26