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Win the Internet Marketing Game
Introduction to Online Marketing – Part 2
Placer School for Adults
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What’s Important to
Google Search Results are all about Relevancy
Learn More at Google’s Webmaster Guidelines
PageRank – Quality of Incoming Links
Build Your Reputation Through &
The Secrets to Success on Google
Google will reward pages that are:
Play by the rules of the game
Linked to from good websites
Building Landing Pages
Landing pages = Focused, Keyword-Rich Content
Figure Out Your Landing Pages in 4 easy Steps:
1. Are There Enough Searches?
2. Are Searches Relevant to my business?
3. Are the landing pages logical?
4. Do I have time / money to build?
How to build a website
What do you want to do and what is your budget?
Research your keywords and your market.
Use your competitors to make your website better.
Plan ahead. Create a wireframe and list what pages your
website should have.
How much time do you have?
What do you want to say?
Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.
Website Organization Chart
Request sharing with Google Drive by emailing firstname.lastname@example.org
What is my supposed to do?
Website Sales Funnel
The start of the funnel –
Visitors getting to your
The middle of the funnel –
Browse website and consider
The end of the funnel –
Call to action, shopping cart,
contact form, etc.
Have an Internet Presence!
Effective websites are:
Built around how people search
Easy to use
Have something to say
Competitive in the marketplace
Content Marketing is:
Relevant and Valuable
Informative and Interesting
Content Marketing isn’t:
Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Generate Traffic, Leads and Sales
Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Social Listening Tools
Google Alerts, Topsy.com, SocialMention.com
Make your Blog the Hub
of your Online Marketing
Spread the Word
Answer Questions in Forums
• Facebook, Twitter, Linkedin, etc.
Content Creation vs. Content Curation
Case Study: Findinghappiness.com
Goals for FindingHappiness.com
Educate and Entertain
Build Audience and Website Traffic
• Website, email, social media, SEO
Create and Share Great Content
SEO Focus Towards Top Keywords
• Finding happiness, how to be happy, etc.
Editorial Calendar (Oh no, it’s a spreadsheet)
Editorial Calendar (Oh no, still a spreadsheet)
Guest Blog Led to Hundreds of New Signups
The Big Picture
Target Your Market
Keyword Research – Create a spreadsheet with top keywords for
Competitor Research – Who is on the top of Google and what
can they teach you.
Get Google Analytics and Google Webmaster Tools set up on