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Introduction to Internet Marketing - Social Media Marketing

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Discover the fundamental strategies to effective and engaging social media marketing. Use social media to increase your Google rankings and gain trust among your fans.

Discover the fundamental strategies to effective and engaging social media marketing. Use social media to increase your Google rankings and gain trust among your fans.

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  • 1. Social Media Marketing Coryon Redd coryon@gmail.com The Accessible Expert at Coryon.com Presented by:View this presentation online at:www.slideshare.net/coryonredd/introduction-to-internet-marketing-social-media-marketing2
  • 2. Introduction to Blogging & Social Media for Business Social Media Marketing Why Do Social Media Marketing (SMM)? Glossary Finding Blogs and Getting Started Blogging – Content, Prestige and Participation Using Blogging and Social Sites for SEO Facebook and Twitter WordPress – Build a Website Quickly3
  • 3. Fish where the fish are!4
  • 4. Social Media Marketing (SMM)Why do social marketing? The New Word of Mouth Build Links. Build PageRank. Be Active and Engage People Find Undiscovered Markets Build Prestige – Content is King Supports Other Internet Marketing Learn About Your Market and Reputation 5
  • 5. Social Media Marketing (SMM) Glossary Part 1• Social Networking – Websites where users can create a profile, interact with each other through updated feeds and share content – urls, blogs, videos, images, groups, etc. (i.e. Facebook, Twitter, Pinterest)• Blog – Contraction of “web log”. Shared opinions with regular posts and multimedia content. Free tools like wordpress.org and blogger.com• Blogosphere – Conversations happening in blogs / forums.• Blogroll – List of sites shown in the sidebar of a blog. Favorites, related.• Bookmarking – del.icio.us, Reddit – Install tool from Addthis.com for easy bookmarking of your website. Also add Pinterest Pin too.• Forum – Section of a website where users can post questions and opinions. Visitors comment and develop discussion threads over time. 6
  • 6. Social Media Marketing (SMM) Glossary Part 2• Post – Within a blog or social site, the original written blurb, essay, etc.• Comment – Replies to a post.• Thread – The combination of blog posts and comments that create an ongoing discussion.• Lurker – 90% of users don’t post – they lurk. No comments.• Flaming – Comments based on name calling and vulgarity, not intelligent discourse.• Permalink – Address of the URL for a blog post or piece of content, not an address with changing content.• RSS – Really Simple Syndication. Subscribe to content on blogs or other social media sites. Use Google RSS Reader google.com/reader.• Trackback – A way for web authors to request a notification when someone links back to content on their blog. 7
  • 7. Social Marketing: Prestige and ParticipationFind Topics • Search using: keyword lists and favorite topics. Use Google Alerts, socialmention.com, and other tools.Develop prestige • Answer questions / share expertise. • Don’t promote your business (at first). • The more you comment the better – just make them good.Create content on your website • Articles, blog posts, videos, promotions, infographics, contests, coupons, etc. 8
  • 8. Social Marketing: Why should I blog?• Shows you’re an expert• Providing information and news• Builds website traffic• Building links to your website• Sharing insight into your company with customers• Increasing brand awareness• Promoting upcoming promotions or events 9
  • 9. Social Marketing: Blogging Best Practices• Develop an editorial policy / mission statement• Plan your content ahead of time. Ie. editorial calendar• Use good titles – descriptive and eye catching• Use multimedia content – Pictures, videos, etc• What is your voice? – Clear content, style and tone• Show your expertise – Build your prestige• Check your spelling and grammar• Don’t market directly through your blog (or be careful)• Interact – reply to comments• Distribute – Guest blogs, Twitter, Facebook• Read more - http://www.coryon.com/blogging-best-practices 10
  • 10. Social Marketing: Finding Your Fish and Getting Started Find Forums and Blogs • Google search for “keyword” plus forum or blog • i.e. decorative pillows blog • Google for topic and +”leave a reply” • i.e. decorative pillows “leave a reply” • Use Google Alerts Find Top Users • Who posts the most, power users page, most comments on posts Create profile • Add homepage of your website to profile with honest details11
  • 11. Social Marketing: Link Baiting • Informational - Tips and tricks, hard to find how-tos. • News - Breaking news, events, celebrity gossip, politics even new products. • Humor – Stories, jokes, odd pictures, mocking cartoons or a video from your childhood. • Controversy - Provide a opinion that is not generally accepted. Use with caution. • Tools - Make a tool that enough people will use and talk about.12
  • 12. Social Marketing: Blog Commenting Good Bad Free. Low value Usually relevant Tend to loose value over time or get buried just as a blog does. Traffic can convert if highly relevant Can be deleted by blog owner. Develop leads over time• Relevant blogs only – Do not bother commenting on non-relevant blogs or ones littler with non-relevant comments.• No advertising - Never try to sell anything unless asked.• Useful and informational - Keep your comment on topic and useful to the conversation. 13
  • 13. Social Marketing: Question & Answer Sites Good Bad Free. Low value – Many nofollow pages Answer questions and show expertise Need to answer early to be most relevant. Need to earn status before including links. Can be systemized to check in at the best websites Google is paying attention.• Relevant websites only – Larger Q&A sites like Yahoo Answers are valuable for SEO but find the most important niche websites.• Find relevant topics, power-users – Search for topics most discussed in website and work to find respected users. Observe first, then interact.• No advertising - Never try to sell anything unless asked.• Useful and informational - Keep your answers and comments on topic and useful to the conversation.• Don’t get banned- Read terms of service and try to fit in. Don’t sell. Only link if it appears that others do as well. 14
  • 14. Social Marketing: Facebook and Twitter • Create a Business page and post regularly • Ask for Likes. 25 Likes needed to pick custom URL – Go to facebook.com/username • Distribute blog and website content http://www.coryon.com/social-media-blog- distribution • Use tools to post to Twitter and FB – www.tweetdeck.com – www.hootsuite.com • Look into Facebook targeted advertising – http://www.facebook.com/advertising/15
  • 15. Social Marketing: WordPress - Tools of the Trade • Wordpress – Website builder and blog. Free, open source, easy to install on most hosts. • Go to Wordpress.org – Download WP, Themes, Plugins, Forums and Support. • Blogging – It’s got that too. • Others include: blogger.com, hubpages.com, squidoo.com, typepad.com16
  • 16. Introduction to WordPress WordPress is a free and easy to use tool to build websites. www.wordpress.org Why use WordPress? • Easy to use • Free • Many Themes available – Most are free • Built in Blog • SEO friendly • Plugins allow customization • Big user community • Lots of support17
  • 17. Why WordPress Won’t Solve All Of Your Problems• You still need a good web design• You still might need a web developer• Must be maintained – updates, backups• Not all themes created equal• Plugins can break things at update• Many WordPress themes and plugins aren’t well supported18
  • 18. Wordpress Support and Tutorialshttp://becomeablogger.com/Learn how to blog and use word presshttp://wordpress.org/extend/themes/Over 1000 free themeshttp://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/Big list of wordpress tutorialshttp://www.siteground.com/tutorials/wordpress/List of specific WordPress articles including setup, SEO and backuphttp://www.youtube.com/watch?v=MWYi4_COZMU45 minute tutorial on how to use WordPress 19
  • 19. SMM Books you should read20
  • 20. Blogging and SMM ReferencesCreate compelling content for your blog – Lots of ideas http://www.copyblogger.com/Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/21
  • 21. More Blogging and SMM ReferencesWhy a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.htmlSocial Media Aggregatorshttp://en.wikipedia.org/wiki/Social_network_aggregation#Social_network_aggregatorsHow to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/Ad Age list of top marketing blogs http://adage.com/power150/2011 review of best blogging software http://blog-software-review.toptenreviews.com/ 22
  • 22. THANK YOU23